System and method for determining product placement in a retail environment

• US 20040002912A1
• Filed: 06/27/2002
• Published: 01/01/2004
• Est. Priority Date: 06/27/2002
• Status: Abandoned Application

• Current Assignee: General Mills Incorporated
• Original Assignee: General Mills Incorporated
• Inventors: Colon, Ivette S., Wilder, Karen A., Wiemer, Kathryn L.
• Application Number:
  US10/184,313
• Publication Number:
  US 20040002912A1
• Time in Patent Office: Days
• US Class Current: 705/37
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

The present invention is directed to a method and system used for determining the position or placement of consumer food products in a retail environments. The present invention is useful not only in configuring products for the competitive environment (retail and wholesale) but also is beneficial for other market niche, such as health and fitness marketing and awareness, placement in response to demographic demands and limited or geographic market testing or penetration. The system and method is useable both prior to and subsequent to the introduction of such products and may be used for monitoring the competitive marketplace.

Claims

1. An automated product placement tool comprising;

a database having a plurality of distinct data sets, at least one of said data sets containing claims information on consumer products and at least another of said data sets containing ingredient information;

a first input module capable of receiving data from at least one of said data sets in response to a user of said tool;

said input module providing end user data to said database to create a comparative analysis for said end user;

a first output module for displaying said analysis of said end user data in comparative association with at least one of said data sets; and

wherein said comparative analysis creates a product placement plan to stimulate product sales.

2. An automated product placement tool as recited in claim 1, wherein said database contains al data set relating to macronutrient and micronutrient content.

3. An automated product placement tool as recited in claim 1, wherein said database contains a data set relating to claims information.

4. An automated product placement tool as recited in claim 3, wherein said claims data set includes information relating to health based claims.

5. An automated product placement tool as recited in claim 3, wherein said claims data set includes information relating to regulatory requirements.

6. An automated product placement tool as recited in claim 1, wherein a second database is provided and contains demographic information and said second database is at remote location.

7. An automated product placement tool as recited in claim 1, wherein said first input module, said database and said first output module are connected over a local area network.

8. A system for determining product placement of product offerings, comprising;

a product database for consumer products provided at a first location and containing a number of data sets;

at least one remote database for providing demographic information related to said consumer products;

a communication arrangement connecting said at least one remote terminal to said product database

an input module for soliciting information from said product database and said remote database;

an output module for generating analysis created from said solicitation; and

wherein said analysis provides an indication of the likelihood of success of said new product offering.

9. A system for determining product placement of product offerings as recited in claim 8, wherein at least one of said data sets contains health claim information.

10. A system for determining product placement of product offerings as recited in claim 8, wherein one of said data sets contains regulatory claim information.

11. A system for determining product placement of product offerings as recited in claim 8, wherein said communication arrangement is a local area network.

12. A system for determining product placement of product offerings as recited in claim 8, wherein said analysis includes a product placement plan.

13. A method for determining product placement in commercial outlets, comprising the steps of;

providing at least a first, second and third data sets in a first database;

said first data set having a listing of ingredient information, said second data set having a listing macronutrients and micronutrients, and said third data set containing claims information;

obtaining data from said data sets contained within said first database;

analyzing said data to provide information related to a competitive retail environment; and

generating an output to determine likelihood of product placement success in said competitive retail environment.

14. A method for determining product placement in commercial outlets as recited in claim 13, wherein said claims information in said third data set are health awareness claims.

15. A method for determining product placement in commercial outlets as recited in claim 13, wherein said claims information in said third data set are regulatory claims.

16. A method for determining product placement in commercial outlets as recited in claim 13, wherein said method includes the further step of providing at least fifth and sixth data sets.

17. A method for determining product placement in commercial outlets as recited in claim 16, wherein said fifth data set includes information on product serving size.

18. A method for determining product placement in commercial outlets as recited in claim 16, wherein said sixth data set includes information on product flavor types.

19. A method of tracking competitive product offerings to determine product placement, comprising the steps of;

providing a number of distinct data sets within at least a first database;

using at least one of said distinct data sets within said first database in response to an end user query to develop a product placement plan;

displaying information in a summary format in response to said end user query;

obtaining information from a second database distinct from said first database; and

merging said information obtained from said second database with said product placement plan to create an updated product placement plan.

20. A method of tracking competitive product offerings to determine product placement as recited in claim 19, comprising the further steps of a) monitoring competitive offerings and b) further revising said updated product placement plan.

21. A method of tracking competitive product offerings to determine product placement as recited in claim 19, wherein said information obtained from said second database is claims information.

22. A method of tracking competitive product offerings to determine product placement as recited in claim 19, wherein said claims information includes health awareness claims.

23. A method of tracking competitive product offerings to determine product placement as recited in claim 19, wherein said claims information includes regulatory information.

24. A method of tracking competitive product offerings to determine product placement as recited in claim 19, wherein said updated product placement plan is used to design packaging.

25. A method of tracking competitive product offerings to determine product placement as recited in claim 19, comprising the further step of communicating said updated product placement plan to a consumer audience as part of an advertising campaign.

26. A method of tracking competitive product offerings to determine product placement as recited in claim 19, wherein said information in said second database is demographic information.

27. A method of tracking competitive product offerings to determine product placement as recited in claim 19, wherein said updated product placement plan includes a planogram depicting in store product positioning.