Inserting advertising content
First Claim
Patent Images
1. A method of inserting advertising content in a feed, the method comprising:
- receiving a first feed of one or more data units, the data units comprising an attribute portion and a payload portion;
duplicating the first feed for transmission as at least one duplicated feed;
inserting advertising content into the duplicated feed prior to transmission; and
transmitting the duplicated feed to a terminal, wherein the transmission of the duplicated feed is performed in response to a state of the terminal.
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Accused Products
Abstract
Content may be inserted at a duplicating device by inserting advertising content into a duplicated feed, and transmitting the duplicated feed to the terminal. The transmission of the duplicated feed is performed in response to a state of the terminal.
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Citations
65 Claims
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1. A method of inserting advertising content in a feed, the method comprising:
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receiving a first feed of one or more data units, the data units comprising an attribute portion and a payload portion;
duplicating the first feed for transmission as at least one duplicated feed;
inserting advertising content into the duplicated feed prior to transmission; and
transmitting the duplicated feed to a terminal, wherein the transmission of the duplicated feed is performed in response to a state of the terminal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A method of inserting advertising content in a feed, the method comprising:
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receiving a first feed at a duplicating device, the duplicating device being structured and arranged to;
receive a stream of data units including a payload portion and an attribute portion, duplicate at least the payload portion of a data unit within the stream of data units, and enable access to the duplicated payload portion of the data unit by a terminal;
duplicating the first feed at the duplicating device for transmission as at least one duplicated feed;
inserting advertising content into the duplicated feed prior to transmission; and
transmitting the duplicated feed to a terminal, wherein the transmission of the duplicated feed is performed in response to a state of the terminal. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46)
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47. A content insertion device comprising:
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a first communications interface structured and arranged to receive a first feed of data units, the data units comprising an attribute portion and a payload portion;
a replicator structured and arranged to duplicate the first feed as at least one duplicated feed;
an advertising processor structured and arranged to insert advertising content into the duplicated feed prior to transmission; and
a second communications interface structured and arranged to transmit the duplicated feed to a terminal, wherein the transmission of the duplicated feed is preformed in response to a state of the terminal. - View Dependent Claims (48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59)
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60. A content insertion program comprising:
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a first communications code segment structured and arranged to receive a first feed of data units, the data units comprising an attribute portion and a payload portion;
a replicator code segment structured and arranged to duplicate the first feed as at least one duplicated feed;
an insertion code segment structured and arranged to insert advertising content into the duplicated feed prior to transmission; and
a second communications interface structured and arranged to transmit the duplicated feed to a terminal, wherein the transmission of the duplicated feed is performed in response to a state of the terminal. - View Dependent Claims (61, 62, 63, 64)
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65. An advertising content insertion program comprising:
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means for receiving a first feed of one or more data units comprising an attribute portion and a payload portion;
means for duplicating the first feed as at least one duplicated feed;
means for inserting advertising content into the duplicated feed prior to transmission; and
means for transmitting the duplicated feed to a terminal, wherein the transmission of the duplicated feed is performed in response to a state of the terminal.
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Specification