System and method for customized video commercial distribution
First Claim
1. A method for selectively providing commercials to a user'"'"'s digital video recorder, said method comprising:
- comparing commercial metadata corresponding a plurality of commercials to one or more user profile elements corresponding to a user;
selecting a commercial from the plurality of commercials based on the comparison;
identifying a commercial break in a program operating on the digital video recorder; and
inserting the selected commercial in the identified commercial break.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method is provided that matches user interests to commercials. The commercials are stored on the user'"'"'s digital video recorder and retrieved during program commercial breaks. The DVR service provider sends an edit schedule, commercials and metadata describing the commercials to the user'"'"'s digital video recorder. The commercials are provided to the DVR service provider by sponsors, such as product advertisers and the like. In one embodiment, commercials are selected by the user'"'"'s digital video recorder and the selected commercials are played during a commercial break. In another embodiment, the DVR service provider inserts commercial identifiers in the edit schedule'"'"'s commercial breaks. Demographic and usage data is gathered by the digital video recorder indicating which commercials have been played or recorded. The DVR service provider creates reports for sponsors showing which commercials were watched or recorded by different groups of people.
146 Citations
20 Claims
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1. A method for selectively providing commercials to a user'"'"'s digital video recorder, said method comprising:
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comparing commercial metadata corresponding a plurality of commercials to one or more user profile elements corresponding to a user;
selecting a commercial from the plurality of commercials based on the comparison;
identifying a commercial break in a program operating on the digital video recorder; and
inserting the selected commercial in the identified commercial break. - View Dependent Claims (2, 3, 4, 5, 6, 7, 19)
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8. An information handling system comprising:
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one or more processors;
a memory accessible by the processors;
a network interface connecting the information handling system to a computer network accessible by a user'"'"'s digital video recorder; and
a commercial distribution tool for providing commercials to the user'"'"'s digital video recorder, the commercial distribution tool including;
means for comparing commercial metadata corresponding a plurality of commercials to one or more user profile elements corresponding to a user;
means for selecting a commercial from the plurality of commercials based on the comparison;
means for identifying a commercial break in a program operating on the digital video recorder; and
means for inserting the selected commercial in the identified commercial break. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A computer program product stored in a computer operable media for selectively providing commercials to a user'"'"'s digital video recorder, said computer program product comprising:
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means for comparing commercial metadata corresponding a plurality of commercials to one or more user profile elements corresponding to a user;
means for selecting a commercial from the plurality of commercials based on the comparison;
means for identifying a commercial break in a program operating on the digital video recorder; and
means for inserting the selected commercial in the identified commercial break. - View Dependent Claims (15, 16, 17, 18, 20)
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Specification