Method and apparatus for automatic ticker generation based on implicit or explicit profiling
First Claim
1. A method, comprising:
- generating a profile having profile information, wherein at least some of the profile information includes profile information specific to and associated with a user;
based on the profile information in the profile that is specific to and associated with the user, selecting ticker content that corresponds to that profile information; and
rendering a ticker and automatically presenting the selected ticker content in the rendered ticker.
1 Assignment
0 Petitions
Accused Products
Abstract
An interactive television ticker is generated is based implicit or explicit user profiling. For tickers based on explicit profiling, a viewer creates a profile that includes information about that viewer (such as gender, income, occupation, address, interests, hobbies, and the like). Based on this explicitly created profile information, only ticker information that matches the profile information is selected and presented in the ticker. In another embodiment, the viewer creates a profile that explicitly selects from among a plurality of available pre-defined tickers. For tickers based on implicit profiling, various viewer behavior and service utilization data can be collected and analyzed to determine the information to scroll in the ticker, without the viewer having to explicitly provide such data. Examples of viewer behavior data can include, but not be limited to, channels watched, programs watched, products purchased, web sites accessed, television and Internet surfing habits, and so forth.
270 Citations
38 Claims
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1. A method, comprising:
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generating a profile having profile information, wherein at least some of the profile information includes profile information specific to and associated with a user;
based on the profile information in the profile that is specific to and associated with the user, selecting ticker content that corresponds to that profile information; and
rendering a ticker and automatically presenting the selected ticker content in the rendered ticker. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. An article of manufacture, comprising:
a machine-readable medium having instructions stored thereon to;
generate a profile having profile information, wherein at least some of the profile information includes profile information specific to and associated with a user;
select ticker content that corresponds to that profile information, based on the profile information in the profile that is specific to and associated with the user; and
render a ticker and automatically present the selected ticker content in the rendered ticker. - View Dependent Claims (16, 17, 18, 19)
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20. An apparatus, comprising:
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a means for generating a profile having profile information, wherein at least some of the profile information includes profile information specific to and associated with a user;
a means for selecting ticker content that corresponds to that profile information, based on the profile information in the profile that is specific to and associated with the user; and
a means for rendering a ticker and automatically presenting the selected ticker content in the rendered ticker. - View Dependent Claims (21, 22)
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23. A ticker for a video casting system, the ticker comprising:
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a plurality of items selected based on profile information, including profile information specific to and associated with a user;
at least one scroll region, capable of being rendered on a display screen, to present the selected items therein; and
a navigation control to allow interactivity with at least one of the selected items presented in the scroll region. - View Dependent Claims (24, 25, 26)
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27. An apparatus for a video casting system, the apparatus comprising:
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at least one communication interface to receive ticker content;
a storage medium coupled to the communication interface to store a ticker software program, including a profile application;
a processor, coupled to the storage medium and to the communication interface, to cooperate with the profile application to select from the ticker content based on profile information and to cooperate with the ticker software program to control presentation of the selected ticker content within a scroll region of a ticker; and
an output section to provide the ticker and selected ticker content to a display screen. - View Dependent Claims (28, 29, 30)
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31. A video casting system, comprising:
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a source of ticker data; and
an apparatus communicatively coupled to the source, the apparatus including;
at least one communication interface to receive the ticker data from the source;
a storage medium coupled to the communication interface to store a ticker software program, including a profile application;
a processor, coupled to the storage medium and to the communication interface, to cooperate with the profile application to select from the ticker data based on profile information and to cooperate with the ticker software program to control presentation of the selected ticker data within a scroll region of a ticker; and
an output section to provide the ticker and selected ticker data to a display screen. - View Dependent Claims (32, 33, 34)
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35. A method usable in a video casting system, the method comprising:
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generating a profile having profile information, wherein at least some of the profile information includes profile information specific to and associated with a user;
based on the profile information in the profile that is specific to and associated with the user, selecting ticker content that corresponds to that profile information; and
rendering a ticker on a display screen and automatically presenting the selected ticker content in the rendered ticker, wherein the display screen comprises part of a television for the video casting system, wherein a client terminal for the television is coupled to the display screen, wherein the video casting system includes a plurality of sources, which provide the ticker content for the ticker rendered on the display screen, the plurality of sources being communicatively coupled to a plurality of broadcast centers, wherein at least one of the broadcast centers is coupled to a server capable to provide the ticker content from the sources to the client terminal, and wherein the video casting system is capable to provide the ticker content to the client terminal via different communication channels, including at least one of a plurality of television broadcast channels, an out-of-band channel, and a communication channel with a communication network. - View Dependent Claims (36)
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37. A video casting system, comprising:
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a source of ticker data including;
a feed server to receive a plurality of feeds of ticker data and having a feed engine to manipulate the ticker data received from the feeds;
a production server coupled to the feed server to receive the ticker data manipulated by the feed engine, and coupled to a database having tables for the manipulated ticker data received from the feed server, the production server being capable to change a format of the manipulated ticker data to a format compatible with client terminals configured to present the ticker data on a display screen; and
a distribution server to send the manipulated ticker data having the format compatible with the client terminals; and
an apparatus coupled to the distribution server of the source, the apparatus including;
at least one communication interface to receive the ticker data from the distribution server;
a storage medium coupled to the communication interface to store a ticker software program, including a profile application;
a processor, coupled to the storage medium and to the communication interface, to cooperate with the profile application to select from the ticker data based on profile information and to cooperate with the ticker software program to control presentation of the selected ticker data within a scroll region of a ticker, the profile information including implicit profile information and user-provided explicit demographic profile information; and
an output section to provide the ticker and selected ticker data to a display screen. - View Dependent Claims (38)
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Specification