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System, method and apparatus for membership retention and conversion

  • US 20040010447A1
  • Filed: 05/14/2003
  • Published: 01/15/2004
  • Est. Priority Date: 05/15/2002
  • Status: Abandoned Application
First Claim
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1. A membership retention and conversion method for maintaining preexisting members in a membership based program and recruiting non-members to join the program, wherein the membership based program offers at least one type of membership and is capable of recording the term of the membership, comprising:

  • offering an incentive program, wherein the incentive program is associated with the membership based program and wherein the incentive program includes a predefined reward;

    displaying the predefined reward, wherein the reward can be viewed by members and non-members;

    displaying an opportunity schedule, wherein the opportunity schedule defines the number of entries a type of membership is eligible to receive;

    entering members into the incentive program in accordance with the opportunity schedule;

    selecting a winning entry;

    displaying, for a predefined time period, the winning entry in a restricted area of the membership based program, wherein members can access the restricted area; and

    transferring the reward to the member having the winning entry upon the receipt of a claim of interest in the reward by the member possessing the winning entry;

    or if no member claims the reward, selecting a new winning entry.

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