System and method for marketing advertising space on disposable consumer items
First Claim
1. A method for marketing advertising space on a vendor-ordered disposable consumer item to which advertising indicia may be applied, the method comprising:
- receiving a vendor order from a vendor, the vendor order including order information indicating type and quantity of disposable consumer item being ordered and at least one vendor usage parameter;
soliciting at least one advertiser for advertising offers for placement of advertising indicia on the disposable consumer item;
receiving at least one advertising offer from an associated advertiser for placement of advertising indicia on the disposable consumer item;
selecting an acceptable advertising offer from the at least one advertising offer;
producing the disposable consumer item with advertising indicia associated with the acceptable advertising offer disposed thereon; and
delivering the disposable consumer item to the vendor.
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Accused Products
Abstract
A method is provided for marketing advertising space on a vendor-ordered disposable consumer item to which advertising indicia may be applied. The method comprises receiving a vendor order from a vendor, the vendor order including order information indicating type and quantity of disposable consumer item being ordered and at least one vendor usage parameter. The method further comprises soliciting at least one advertiser for advertising offers for placement of advertising indicia for placement on the disposable consumer item and receiving at least one advertising offer from an associated advertiser for placement of advertising indicia on the disposable consumer item. The method still further comprises selecting an acceptable advertising offer from the at least one advertising offer, producing the disposable consumer item with advertising indicia associated with the acceptable advertising offer disposed thereon and delivering the disposable consumer item to the vendor.
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Citations
24 Claims
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1. A method for marketing advertising space on a vendor-ordered disposable consumer item to which advertising indicia may be applied, the method comprising:
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receiving a vendor order from a vendor, the vendor order including order information indicating type and quantity of disposable consumer item being ordered and at least one vendor usage parameter;
soliciting at least one advertiser for advertising offers for placement of advertising indicia on the disposable consumer item;
receiving at least one advertising offer from an associated advertiser for placement of advertising indicia on the disposable consumer item;
selecting an acceptable advertising offer from the at least one advertising offer;
producing the disposable consumer item with advertising indicia associated with the acceptable advertising offer disposed thereon; and
delivering the disposable consumer item to the vendor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 16, 17, 18)
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12. A method for marketing advertising space on a vendor-ordered disposable consumer item to which advertising indicia may be applied using an advertising broker processing system in an advertising marketing network having at least one vendor processing system, at least one advertiser processing system and at least one manufacturer processing system, each selectively in communication with the advertising broker processing system, the method comprising:
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receiving at the vendor processing system a vendor order from one of the at least one vendor processing system, the vendor order including order information indicating type and quantity of disposable consumer item being ordered and at least one vendor usage parameter;
transmitting from the advertising broker processing system to an advertiser group a solicitation communication including at least a portion of the order information and a solicitation of advertising offers for placement of advertising indicia on the disposable consumer item, the advertiser group including at least one of the at least one advertiser processing systems;
receiving at the advertising broker processing system at least one advertising offer from an associated advertiser processing system for placement of advertising indicia on the disposable consumer item, each of the at least one advertising offer including advertiser and advertising indicia information;
processing at the advertising broker processing system the advertiser and advertising indicia information from each of the at least one advertising offer to determine an acceptable advertising offer;
transmitting a, manufacturing order to a selected one of the at least one manufacturer processing system for the disposable consumer item with advertising indicia associated with the acceptable advertising offer disposed thereon, the selected one of the at least one manufacturer processing system being associated with a selected manufacturer. - View Dependent Claims (13, 14, 15, 19, 20, 21, 22)
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23. An advertising broker processing system for use in an advertising marketing system including at least one vendor processing system, at least one advertiser processing system and at least one manufacturer processing system, the advertising broker processing system comprising:
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a communication module configured and adapted for communication with the vendor, advertiser and manufacturer processing systems through a network; and
a transaction processing module configured and adapted for processing a vendor order received from a vendor processing system via the communication module, transmitting an advertising solicitation communication to the at least one advertiser processing system via the communication module, receiving advertising offers from the at least one advertising processing system via the communication module, selecting an acceptable advertising offer and transmitting a manufacturing order to one of the at least one manufacturing processing systems via the communication module, wherein the vendor order includes a request for a consumer item on which advertising indicia may be disposed and wherein the advertising offers each relate to placement of advertising indicia on the ordered consumer items. - View Dependent Claims (24)
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Specification