Method for providing node targeted content in an addressable network

• US 20040010546A1
• Filed: 07/07/2003
• Published: 01/15/2004
• Est. Priority Date: 12/11/1995
• Status: Active Grant

• Current Assignee: Panalogin LLC (Acacia Research Corporation), Customer Communications Group
• Original Assignee: Registrar Systems LLC (Continental Communications Group, Inc.)
• Inventors: Klug, John R., Klug, Noah H.
• Granted Patent: US 7,490,135 B2
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 21/41 where a single sign-on provides access to a plurality of computers
• CPC Class Codes: G06F 21/6272 by registering files or documents with a third party
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

Advertising, entertainment or other content is targeted to a particular node of an addressable network based on user information. Such addressable networks may include the Internet, certain television networks or other networks where content can be addressed to specific nodes. The user information may include financial information, product or service preference information, and user contact information regarding a user of the targeted node. In one implementation, targeted content is presented during waiting time of an Internet session. The corresponding process involves monitoring (416) a user node to identify a website access request, accessing (418) a previously stored message said, selecting (432) a message from the message set and displaying or playing back (434) the selected message.

Claims

1. A system for providing node targeted content in an addressable network, comprising:

an access request receipt module;

means for providing information in response to the access request; and

means for providing at least one message to be displayed prior to completing display of the information.

2. The system of claim 1, further comprising:

a user profile containing user information; and

a base message set from which the at least one message is chosen;

wherein the choice of the message is based on the user information.

3. The system of claim 2, further comprising:

a first transmission module operative to transmit the information; and

a second transmission module operative to transmit the at least one message.

4. The system of claim 3, wherein the second transmission module is further operative to transmit the entirety of the base message set prior to the first transmission module transmitting the information.

5. The system of claim 3, wherein the second transmission module transmits the at least one message during transmission of the information by the first transmission module.

6. The system of claims 4 and 5, wherein the first and second transmission modules are the same.

7. The system of claim 4, wherein the message is an advertisement.

8. The system of claim 2, wherein:

the user information is specified by a user;

the access request receipt module is located at a first site of the addressable network;

the user profile is stored in a database; and

the database is located at a second site of the addressable network.