Method and system for facilitating advertising and T-commerce transactions in connection with content stored on a storage medium
First Claim
1. A method for facilitating transactions by a user of a television system including a playback device, the method comprising:
- storing program content on a first storage medium;
storing an interactive advertisement on the first storage medium;
generating a trigger for the interactive advertisement;
displaying the interactive advertisement on the television system in response to the trigger when the stored content and advertisement are played by the playback device;
responding to the displayed advertisement by the user;
generating a transaction request from the user response to the displayed advertisement; and
transmitting the transaction request to a remote site.
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Accused Products
Abstract
In one embodiment, the present invention is an improved interactive television system and method for t-commerce. In this embodiment, the present invention relates to a method for facilitating transactions by a user through a television system including a playback device. The method includes providing a first storage medium with pre-recorded content stored on the recording medium; storing an interactive advertisement on the first storage medium; generating a trigger for the interactive advertisement; displaying the interactive advertisement on the television system in response to the trigger when the first storage medium is played by the playback device; prompting the user to respond to the interactive advertisement; generating a transaction request from the user response; and transmitting the transaction request through the television system.
This embodiment of the invention further includes storing a user identification within the television system and generating a transaction request from the user response and the user identification. The user identification may be stored in a second storage medium distinct from the first storage medium. Additionally, an electronic wallet including personal information of the user may be stored.
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Citations
53 Claims
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1. A method for facilitating transactions by a user of a television system including a playback device, the method comprising:
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storing program content on a first storage medium;
storing an interactive advertisement on the first storage medium;
generating a trigger for the interactive advertisement;
displaying the interactive advertisement on the television system in response to the trigger when the stored content and advertisement are played by the playback device;
responding to the displayed advertisement by the user;
generating a transaction request from the user response to the displayed advertisement; and
transmitting the transaction request to a remote site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method for facilitating transactions by a user of a television system including a playback device, the method comprising:
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storing program content including an interactive advertisement on a first storage medium;
playing the stored program content including the interactive advertisement by the playback device;
generating a trigger in response to the playing the stored program content;
displaying the interactive advertisement on the television system in response to the trigger;
responding to the displayed advertisement by the user;
generating a transaction request from the user response to the displayed advertisement; and
transmitting the transaction request to a remote site. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
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36. A television system for facilitating transactions by a user comprising:
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a first storage medium for storing program content and an interactive advertisement;
a trigger for the interactive advertisement;
a playback device coupled to the first storage medium for playing the stored program content and the interactive advertisement;
a display screen coupled to the playback device for displaying the interactive advertisement on the television system in response to the trigger when the stored program content and the interactive advertisement are played by the playback device;
an input device for responding to the displayed advertisement by the user;
a microprocessor for generating a transaction request from the user response to the displayed advertisement; and
a communication path coupled to the microprocessor for transmitting the transaction request to a remote site. - View Dependent Claims (37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53)
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Specification