System and method for sequential decision making for customer relationship management
First Claim
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1. A method for sequential decision making for customer relationship management, comprising:
- providing customer data comprising stimulus-response history data; and
automatically generating actionable rules based on said customer data.
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Abstract
A system and method for sequential decision-making for customer relationship management includes providing customer data including stimulus-response history data, and automatically generating actionable rules based on the customer data. Further, automatically generating actionable rules may include estimating a value function using reinforcement learning.
219 Citations
37 Claims
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1. A method for sequential decision making for customer relationship management, comprising:
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providing customer data comprising stimulus-response history data; and
automatically generating actionable rules based on said customer data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A method of sequential targeted marketing for customer relationship management, comprising:
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preparing customer data comprising stimulus-response history data; and
using said customer data to output instance-in-time targeting rules, so as to approximately maximize expected cumulative profits over time.
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30. A method for sequential decision making for customer relationship management, comprising
providing a database of customer data comprising stimulus-response history data from a plurality of channels; -
integrating said customer data; and
automatically generating channel specific targeting rules based on said customer data. - View Dependent Claims (31, 33)
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32. A system for sequential decision making for customer relationship management, comprising:
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a database for storing customer data comprising stimulus-response history data; and
a processor for automatically generating actionable rules based on said customer data. - View Dependent Claims (34)
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35. A system for sequential decision making for customer relationship management, comprising:
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a data preparation device for preparing customer data comprising stimulus-response history data;
a value estimator for estimating a value function based on said customer data; and
a rule transformer for generating actionable rules based on said value function.
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36. A system for sequential cost-sensitive decision making for customer relationship management, comprising:
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a customer transaction cache for storing customer transaction data comprising stimulus-response history data;
a customer profile cache for receiving an output of said customer transaction cache and storing current customer profile data; and
a customer relationship management system for receiving an output of said customer profile cache and customer relationship management rules, wherein said customer relationship management rules are automatically generated based on said customer transaction data.
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37. A programmable storage medium tangibly embodying a program of machine-readable instructions executable by a digital processing apparatus to perform a method for sequential decision-making method for customer relationship management, said method comprising:
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providing customer data comprising stimulus-response history data; and
automatically generating actionable rules based on said customer data.
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Specification