Method and system for providing advertising through content specific nodes over the internet
First Claim
1. An Internet advertising system for receiving advertisement information from advertisers for publication through a multi-node hierarchical content-based system, the Internet advertising system comprising:
- a receiving means for receiving advertisement listing information from a plurality of advertiser user systems connecting to the Internet advertising system over the Internet, the advertisement listing information comprising an advertisement title and URL, a selection of one or more node levels with which the advertisement listing information is to be associated, and a bid amount for each node level selected;
a storage means for storing the advertisement listings; and
a publication means for publishing web page content and advertisement listings to an end user requesting a particular node within the multi-node hierarchical system, the publication means delivering content associated with the node selected and advertisements associated with that particular node.
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Abstract
Methods and systems for providing advertising content over the Internet through a hierarchical content-specific node structure and pricing advertising delivery over each node independently. Independent delivery and pricing allows an advertiser to pay more for advertisements delivered to a narrowly targeted audience likely to be interested in the goods or services offered by the advertising entity and to pay less for advertisements directed at a more general audience who may or may not have an interest in the goods or services offered. The less content specific the node is, the less targeted the advertisement will be, and therefore, the less valuable the advertisement will be to the advertising entity. Targeted advertising to multiple levels of content specific nodes is enabled.
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Citations
27 Claims
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1. An Internet advertising system for receiving advertisement information from advertisers for publication through a multi-node hierarchical content-based system, the Internet advertising system comprising:
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a receiving means for receiving advertisement listing information from a plurality of advertiser user systems connecting to the Internet advertising system over the Internet, the advertisement listing information comprising an advertisement title and URL, a selection of one or more node levels with which the advertisement listing information is to be associated, and a bid amount for each node level selected;
a storage means for storing the advertisement listings; and
a publication means for publishing web page content and advertisement listings to an end user requesting a particular node within the multi-node hierarchical system, the publication means delivering content associated with the node selected and advertisements associated with that particular node. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 13, 14, 15, 16)
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10. An Internet advertising system for receiving advertisement information from advertisers for publication through a multi-node hierarchical content-based system, the Internet advertising system comprising:
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an interactive database server that receives advertisement listing information from a plurality of advertiser user systems connecting to the Internet advertising system over the Internet, the advertisement listing information comprising an advertisement title and URL, a selection of one or more node levels with which the advertisement listing information is to be associated, and a bid amount for each node level selected;
a database that stores the advertisement listings; and
a network file server that delivers web page content and advertisement listings to a plurality of end users requesting nodes in the multi-node hierarchical system, the content and advertisement listings delivered being based on the node selected by an end user. - View Dependent Claims (11, 12, 17, 18)
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19. A method of enabling advertisers to list an advertisement for publication through a multi-node hierarchical content-based system, the method comprising:
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receiving advertisement listing information from a plurality of advertiser user systems connecting to the Internet advertising system over the Internet, the advertisement listing information comprising an advertisement title and URL, a selection of one or more node levels with which the advertisement listing information is to be associated, and a bid amount for each node level selected;
storing the advertisement listings; and
publishing web page content and advertisement listings to an end user requesting a particular node within the multi-node hierarchical system, the publication means delivering content associated with the node selected and advertisements associated with that particular node. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27)
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Specification