Method and system for verifying exposure to message content delivered via outdoor media or in a concentrated format

• US 20040015399A1
• Filed: 05/15/2003
• Published: 01/22/2004
• Est. Priority Date: 10/12/2000
• Status: Abandoned Application

• Current Assignee: Media IP Holdings LLC
• Original Assignee: Media IP Holdings LLC
• Inventors: Maggio, Frank S.
• Application Number:
  US10/439,121
• Publication Number:
  US 20040015399A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H03J 2200/23 Remote control device with display showing data to be transmitted to the controlled apparatus
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04N 21/242 Synchronization processes, e.g. processing of PCR [Program Clock References] arrangements for synchronising broadcast or distribution via plural systems in broadcast distribution systems H04H20/18
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/4882 for displaying messages, e.g. warnings, reminders arrangements for providing short real-time information to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8549 Creating video summaries, e.g. movie trailer retrieval in video databases by using presentations in form of a video summary G06F16/739
• CPC Class Codes: H04N 7/16 Analogue secrecy systems; Analogue subscription systems
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Providing advertising comprises communicating, through a mass media, non-interactive broadcast network, an advertisement pod comprising multiple advertisements to a plurality of recipients. The broadcast network can comprise an outdoor medium. Each advertisement comprises advertising content. A query is communicated to the recipients about a selected portion of the advertising content of at least one of the advertisements. An offer of a reward is presented to the recipients as an incentive for each recipient to review the advertisements and to submit the response to the query. Respective responses to the query are collected through a response device from each of responding ones of the recipients. Receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content. In an alternative aspect, multiple advertisements can be broadcast in a concentrated format.

Claims

1. A method for providing advertising, comprising the steps of:

communicating through a mass media, non-interactive broadcast network a plurality of advertisements to a plurality of consumers, the plurality of advertisements comprising advertising content for each advertisement and the broadcast network comprising an outdoor medium;

communicating a query about a selected portion of the advertising content of at least one of the advertisements;

presenting an offer of a reward as an incentive for each consumer to review the advertisements and to submit the response to the query; and

collecting, through a medium other than the mass-media, non-interactive broadcast network, the respective response to the query from each of responding ones of the consumers,

wherein receipt of each response having a correct reply to the query verifies that the responding consumer has been exposed to at least the selected portion of the advertising content.

2. The method of claim 1, wherein the step of communicating the advertisements to the consumers comprises communicating the advertisements through a plurality of mass media, non-interactive broadcast networks for delivery to the consumers, wherein the plurality of broadcasts networks comprise at least two broadcast networks selected from the group consisting of television, cable, satellite, radio, streaming Internet, outdoor media, print media, and direct mail.

3. The method of claim 1, further comprising the step of granting the reward to at least one of the consumers submitting the response to the query, wherein the reward grant is provided at a time subsequent to communication of the advertisements based upon confirmation of a correct reply to the query.

4. The method of claim 1, wherein the step of communicating a query comprises displaying the query on the outdoor medium.

5. The method of claim 1, wherein the step of communicating a query comprises presenting the query during the collecting step.

6. The method of claim 1, further comprising the step of communicating an alert informing the consumers to pay attention to a communication of the selected portion of the advertising content.

7. The method of claim 6, wherein the step of communicating an alert comprises displaying the alert on the outdoor medium.

8. The method of claim 6, wherein the step of communicating an alert comprises emanating an audible alert from the outdoor medium.

9. The method of claim 6, wherein presentation of the alert to the consumers is separate from presentation of the selected portion of the advertising content to the consumers.

10. The method of claim 6, wherein the alert is presented to the consumers at a first time and the selected portion of the advertising content is presented to the consumers at a second time, and wherein the first time is different from the second time.

11. The method of claim 6, wherein presentation of the alert to the consumers is accomplished via a first communications media and presentation of the advertisements is accomplished via a second communications media, the first communications media being different from the second communications media.

12. The method of claim 1, further comprising the step of providing advance notice of communication of the advertisements to the consumers.

13. The method of claim 1, wherein the step of communicating the advertisements to the consumers comprises:

broadcasting an advertisement comprising a Vignette including the selected portion of the advertising content to the consumers; and

broadcasting an advertisement comprising the query including at least one question, thereby performing said step of communicating a query, wherein the consumers can respond to the query by submitting the response, each response comprising an answer to at least one question of the query.

14. The method of claim 13, wherein the step of communicating the advertisements further comprises broadcasting an advertisement comprising an Alert for providing the consumers with advance notice that the Vignette is scheduled for subsequent delivery to the consumers.

15. The method of claim 1, further comprising the step of communicating to the consumers an Answer to at least one question in the query after a time period of sufficient length to allow the consumers to respond to the query.

16. The method of claim 1, wherein the response comprises a printed response completed by one of the recipients, and wherein said collecting step comprises delivering the printed response from the recipient to a data storage center operative to collect and process each written response.

17. A system for providing advertising, comprising:

a mass media, non-interactive broadcast network operative to communicate a plurality of advertisements to a mass audience comprising a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement and the broadcast network comprising an outdoor medium;

a query communications media operative to communicate a query about a selected portion of the advertising content of at least one of the advertisements;

a reward communications media operative to communicate to the mass audience an offer of a reward as an incentive to submit a response to the query;

a plurality of response devices, each operative by one of the recipients of the advertisements to communicate, through a medium other than the mass-media, non-interactive broadcast network, a respective response to the query; and

an information gathering system operative to collect each response to the query communicated from the response devices,

wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content, and

wherein a grant of the reward is provided at a time subsequent to communication of the advertisements to at least one of the responding recipients based upon confirmation of the correct reply to the query.

18. The system of claim 17, wherein the broadcast network comprises the query communications media and the reward communications media.

19. The system of claim 17, wherein the query communications media comprises the outdoor medium.

20. The system of claim 17, wherein the query communications media comprises a response device.

21. The system of claim 17, further comprising a plurality of the mass-media, non-interactive broadcast networks, each operative to communicate the advertisements to the mass audience.

22. The system of claim 21, wherein each of the broadcast networks is operative to simultaneously communicate the advertisements for reception by the mass audience.

23. The system of claim 22, wherein the plurality of broadcast networks comprises at least one of cable, satellite, streaming Internet, private networks, print media, and outdoor media.

24. The system of claim 17, wherein a grant of the reward occurs after the submission of each response by the recipients and is provided at a time subsequent to communication of the advertisement to the recipients based upon confirmation of the correct reply to the query.

25. The system of claim 17, wherein the advertisements further comprise an alert informing the recipients to pay attention to a communication of the selected portion of the advertising content.

26. The system of claim 25, wherein the alert comprises information presented on the outdoor medium.

27. The system of claim 25, wherein the alert comprises an audible alert emanating from the outdoor medium.

28. The system of claim 25, wherein presentation of the alert to the recipients is separate from presentation of the content to the recipients.

29. The system of claim 25, wherein the alert is presented to the recipients at a first time and the content is presented to the recipients at a second time, and wherein the first time is different from the second time.

30. The system of claim 25, wherein presentation of the alert to the recipients is accomplished via a first communications media and presentation of the content is accomplished via a second communications media, the first communications media being different from the second communications media.

31. The system of claim 17, wherein the plurality of advertisements comprises:

a Vignette including the selected portion of the advertising content;

the query; and

an Alert for providing the recipients with notice of delivery of the Vignette to the recipients.

32. The system of claim 31, wherein presentation of the query to the recipients is separate from presentation of the Vignette to the recipients.

33. The system of claim 31, wherein communication of the Alert is separate and independent from communication of the Vignette, and presentation of the Vignette to the recipients is delayed by a time period from an earlier presentation of the Alert to the recipients.

34. The system of claim 31, wherein presentation of the Alert to the recipients is accomplished via a first communications media, presentation of the Vignette is accomplished via a second communications media, and presentation of the query is accomplished via a third communications media.

35. A system for providing advertising via a distributed computing network, comprising:

a mass media, non-interactive broadcast network operative to communicate a plurality of mass media banner advertisements via the distributed computer network to a mass audience comprising a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement;

a query communications media for communicating a query about a selected portion of the advertising content of at least one of the advertisements;

a reward communications media for communicating an offer of a reward as an incentive to submit a response to the query;

a plurality of response devices, each operable by a recipient of the advertisements to communicate, through a medium other than the mass-media, non-interactive broadcast network, a respective response to the query; and

an information gathering system operative to collect each response to the query communicated from the response devices,

wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content, and

wherein a grant of the reward is based upon confirmation of the correct reply to the query, the reward grant provided at a time delayed from the communication of the response by the response devices and subsequent to communication of the advertisements to the recipients.

36. The system of claim 35, wherein the broadcast network comprises the query communications media and the reward communications media.

37. The system of claim 35, wherein the advertisements are available for communication to the mass audience as streaming multimedia content distributed via the distributed computer network.

38. The system of claim 35, wherein the information gathering system comprises a private network and the computing device comprises a personal recording device (PRD) coupled to the private network.

39. The system of claim 35, wherein the plurality of advertisements comprises:

a Vignette comprising the selected portion of the advertising content; and

the query.

40. The system of claim 39, wherein presentation of the query to the recipients is separate from presentation of the Vignette to the recipients.

41. A method for providing advertising content, comprising:

communicating through a mass media, non-interactive broadcast network a plurality of mass media banner advertisements to a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement;

communicating a query about a selected content portion of at least one of the advertisements;

presenting an offer of a reward as an incentive for each recipient to submit a response to the query;

collecting, through a medium other than the mass-media, non-interactive broadcast network, the response to the query from each of responding ones of the recipients, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected content portion; and

granting the reward to at least one of the recipients submitting the response to the query, wherein the reward grant is delayed from the submission of the response by the recipients and is provided at a time subsequent to communication of the advertisements based upon confirmation of a correct reply to the query presented to the recipients in connection with the advertisements.

42. The method of claim 41, wherein the communicating and collecting steps comprise:

broadcasting an advertisement comprising a Vignette including the selected content portion to the recipients;

broadcasting an advertisement comprising the query including at least one question to the recipients, thereby performing the step of communicating a query; and

allowing the recipients to answer at least one question from the query.

43. The method of claim 42, wherein each question in the query comprises at least one of an immersion verification question which refers to information covered in the Vignette, a trivia question, a polling question, a demographic information question, a recipient information question, a recipient preference question, and a purchasing habit question.

44. The method of claim 41, further comprising the step of broadcasting an Answer to at least one question in the query, the Answer being delivered to the recipients only after a passage of a time period of sufficient length to allow the recipients to respond to the query.

45. The method of claim 41, wherein the response comprises a printed response completed by one of the recipients, and wherein said collecting step comprises delivering the printed response from the recipient to a data storage center operative to collect and process each written response.

46. The method of claim 41, wherein the broadcast network comprises a private network for communicating the advertisements to personal recording devices (PRDs) associated with a plurality of the recipients, the PRDs operative to receive the advertisements from the private network for subsequent presentation to the recipient.

47. The method of claim 41, wherein the collecting step comprises the step of receiving the response through at least one response device comprising a personal recording device (PRD) operative to receive the advertisements and to transmit the response for communication to a data storage center.

48. A method for providing advertising, comprising the steps of:

communicating through a mass media, non-interactive broadcast network a plurality of advertisements to a plurality of consumers, the plurality of advertisements comprising advertising content for each advertisement and a query about a selected portion of the advertising content of at least one of the advertisements;

substituting the plurality of advertisements for a conventional advertisement segment broadcast during a conventional advertisement break;

presenting an offer of a reward as an incentive for each consumer to review the advertisements and to submit the response to the query; and

collecting, through a medium other than the mass-media, non-interactive broadcast network, the respective response to the query from each of responding ones of the consumers,

wherein receipt of each response having a correct reply to the query verifies that the responding consumer has been exposed to at least the selected portion of the advertising content.

49. The method of claim 48, wherein the step of communicating the advertisements to the consumers comprises communicating the advertisements through a plurality of mass media, non-interactive broadcast networks for delivery to the consumers.

50. The method of claim 48, further comprising the step of granting the reward to at least one of the consumers submitting the response to the query, wherein the reward grant is provided at a time subsequent to communication of the advertisements based upon confirmation of a correct reply to the query presented to the consumers in connection with the advertisements.

51. The method of claim 48, further comprising the step of communicating an alert informing the consumers to pay attention to a communication of the selected portion of the advertising content.

52. The method of claim 51, wherein presentation of the alert to the consumers is separate from presentation of the selected portion of the advertising content to the consumers.

53. The method of claim 51, wherein the alert is presented to the consumers at a first time and the selected portion of the advertising content is presented to the consumers at a second time, and wherein the first time is different from the second time.

54. The method of claim 51, wherein presentation of the alert to the consumers is accomplished via a first communications media and presentation of the advertisements is accomplished via a second communications media, the first communications media being different from the second communications media.

55. The method of claim 51, wherein delivery to the consumers of the alert and the advertisements is independent from presentation of the alert and advertisements to the consumers.

56. The method of claim 48, further comprising the step of providing advance notice of communication of the advertisements to the consumers.

57. The method of claim 48, wherein the step of communicating the advertisements to the consumers comprises:

broadcasting an advertisement comprising a Vignette including the selected portion of the advertising content to the consumers; and

broadcasting an advertisement comprising the query including at least one question to the consumers, thereby performing said step of communicating a query, wherein the consumers can respond to the query by submitting the response, each response comprising an answer to at least one question of the query.

58. The method of claim 57, wherein the step of communicating the advertisements further comprises broadcasting an advertisement comprising an Alert for providing the consumers with advance notice that the Vignette is scheduled for subsequent delivery to the consumers.

59. The method of claim 48, further comprising the step of communicating to the consumers an Answer to at least one question in the query after a time period of sufficient length to allow the consumers to respond to the query.

60. The method of claim 48, further comprising the step of registering the consumers for the opportunity to respond to the query.

61. A system for providing advertising, comprising:

a mass media, non-interactive broadcast network operative to communicate a plurality of advertisements to a plurality of consumers, the plurality of advertisements comprising advertising content for each advertisement and a query about a selected portion of the advertising content of at least one of the advertisements;

a content broadcast network operative to communicate conventional advertisement segments during conventional advertisement breaks between content segments and to substitute the plurality of advertisements for a conventional advertisement segment broadcast during a conventional advertisement break; and

a plurality of response devices operative to collect, through a medium other than the mass-media, non-interactive broadcast network, the respective response to the query from each of responding ones of the consumers,

wherein receipt of each response having a correct reply to the query verifies that the responding consumer has been exposed to at least the selected portion of the advertising content.

62. The system of claim 61, wherein the content broadcast network substitutes the plurality of advertisements by receiving the plurality of advertisements communicated by the mass-media, non-interactive broadcast network and communicating the plurality of advertisements in place of the conventional advertisement segment.

63. The system of claim 61, wherein said content broadcast network is further operative to communicate an alert informing the consumers to pay attention to a communication of the selected portion of the advertising content.

64. The system of claim 63, wherein presentation of the alert to the consumers is separate from presentation of the selected portion of the advertising content to the consumers.

65. The system of claim 63, wherein the alert is presented to the consumers at a first time and the selected portion of the advertising content is presented to the consumers at a second time, and wherein the first time is different from the second time.

66. The system of claim 63, wherein delivery to the consumers of the alert and the advertisements is independent from presentation of the alert and advertisements to the consumers.

67. The system of claim 61, wherein the mass-media, broadcast network communicates the advertisements to the consumers by broadcasting an advertisement comprising a vignette including the selected portion of the advertising content and broadcasting an advertisement comprising the query.

68. The system of claim 67, wherein the mass-media, broadcast network communicates the advertisements to the consumers by further broadcasting an advertisement comprising an alert for providing the consumers with advance notice that the vignette is scheduled for subsequent delivery to the consumers.