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Seller configurable merchandising in an electronic marketplace

  • US 20040015416A1
  • Filed: 07/22/2002
  • Published: 01/22/2004
  • Est. Priority Date: 07/22/2002
  • Status: Abandoned Application
First Claim
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1. A method to facilitate merchandising in a network-based marketplace, the method including:

  • receiving item listings at the network-based marketplace from a plurality of sellers, each item listing including item information identifying an item to be transacted via the network-based marketplace;

    receiving association information at the network-based marketplace from a first seller of the plurality of sellers indicating a merchandising association between a first item and a second item, the first and second items each being associated with the first seller; and

    responsive to an access request, received at the network-based marketplace from a potential buyer, for the item information identifying the first item, presenting the item information for the first item and the second item wherein the second item is identified using the association information and wherein the item information identifying the second item is presented for the purpose of merchandising the second item.

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