Targeted marketing system
First Claim
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1. A system for the presentation of specific marketing presentations to customers in a retail environment, comprising:
- an electronic display device providing at least one electronic presentation to a customer in said retail environment;
a processing system providing said electronic presentation for said electronic display device;
means for said processing system to electronically deliver said electronic presentation to said electronic display device; and
means for selecting a presentation from at least two presentations based upon the unique interests and needs of said customer to make available said electronic presentation to said processing system.
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Abstract
The present invention is a device and method for providing an interactive session with a customer in a retail environment. The invention provides a presentation to a customer in a retail environment that is customized to the unique interests of that customer.
49 Citations
68 Claims
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1. A system for the presentation of specific marketing presentations to customers in a retail environment, comprising:
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an electronic display device providing at least one electronic presentation to a customer in said retail environment;
a processing system providing said electronic presentation for said electronic display device;
means for said processing system to electronically deliver said electronic presentation to said electronic display device; and
means for selecting a presentation from at least two presentations based upon the unique interests and needs of said customer to make available said electronic presentation to said processing system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method for the presentation of specific marketing presentations to customers in a retail environment, comprising the steps of:
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providing at least one electronic presentation to a customer by an electronic display device in said retail environment;
providing said electronic presentation for said electronic display device by a processing system;
electronically delivering said electronic presentation to said electronic display device from said processing system; and
selecting a presentation from at least two presentations based upon the unique interests and needs of said customer to make available as said electronic presentation to said processing system. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A method of using a Customer Interaction Device (CID) by a customer, including the steps of:
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providing said customer at least one electronic presentation on said CID in a retail environment;
wherein said electronic presentation is based upon the unique interests and needs of said customer;
said customer viewing said electronic presentation on said CID;
said customer selecting at least one new product item based upon said electronic presentation to create a selected new product item at some point in time; and
said customer paying for said selected new product item to create a revenue. - View Dependent Claims (43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68)
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Specification