System and method for generating and reporting cookie values at a client node
First Claim
1. A method for tracking and reporting traffic activity on a web site comprising the steps of:
- storing a web page on a first server coupled to a wide area network, said web page having web page code and data mining code including a cookie processing script;
uploading the web page to a visitor computer responsive to a request over the wide area network from the visitor computer;
operating the data mining code on the visitor computer to obtain web browsing data; and
operating the cookie processing script on the web browsing data to obtain new cookie values; and
storing the new cookie on the visitor computer including the new cookie values.
9 Assignments
0 Petitions
Accused Products
Abstract
A method and apparatus for tracking and reporting traffic activity on a web site whereby cookie data is compiled at the visitor computer using cookie processing script embedded within the web page downloaded over the Internet and operable on the visitor computer. Data mining code within the downloaded web page is operable on the visitor computer to obtain web browsing data. The cookie processing script operates in consideration of this web browsing data and an old cookie previously stored on the visitor computer and associated with the visited web page to obtain new cookie values. These new cookie values are then stored on the visitor computer and also attached to an image request sent to a data collection server where they are processed and posted for viewing by the web page owner. As cookie processing and writing occurs completely within the visitor computer, cookie-blocking technologies are circumvented.
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Citations
13 Claims
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1. A method for tracking and reporting traffic activity on a web site comprising the steps of:
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storing a web page on a first server coupled to a wide area network, said web page having web page code and data mining code including a cookie processing script;
uploading the web page to a visitor computer responsive to a request over the wide area network from the visitor computer;
operating the data mining code on the visitor computer to obtain web browsing data; and
operating the cookie processing script on the web browsing data to obtain new cookie values; and
storing the new cookie on the visitor computer including the new cookie values. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for analyzing activity on a web page of a web site comprising the steps of:
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embedding data mining script within a web page;
embedding cookie processing script within the web page;
sending the web page to a client node;
operating the data mining script on the client node;
operating the cookie processing script on the client node; and
returning data resulting from the operation steps. - View Dependent Claims (10, 11, 12)
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13. An article comprising:
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a computer—
readable modulated carrier signal;
means embedded in the signal for mining data from a client node; and
means embedded in the signal for processing a cookie on the client node.
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Specification