System and method for configuring and managing enterprise applications

• US 20040017395A1
• Filed: 04/16/2003
• Published: 01/29/2004
• Est. Priority Date: 04/16/2002
• Status: Abandoned Application

• Current Assignee: BEA Systems Incorporated (Oracle Corporation)
• Original Assignee: BEA Systems Incorporated (Oracle Corporation)
• Inventors: Cook, Thomas A.
• Application Number:
  US10/414,894
• Publication Number:
  US 20040017395A1
• Time in Patent Office: Days
• US Class Current: 345/745
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for configuring an enterprise application, comprising a first graphical user interface (GUI) to create and/or manage a segment, a second GUI to create and/or manage a promotional campaign wherein the promotional campaign contains at least one scenario, and/or a third GUI to create and/or manage at least one of (1) a query and (2) a condition.

Claims

1. An interactive tool for configuring an enterprise application, comprising:

a first graphical user interface (GUI) to create and/or manage a segment;

a second GUI to create and/or manage a promotional campaign wherein the promotional campaign contains at least one scenario; and

/or

a third GUI to create and/or manage at least one of (1) a query and (2) a condition.

2. The interactive tool of claim 1 wherein:

the condition can determine whether (1) a customer is a member of a predefined customer segment, (2) a customer has specific characteristics, (3) a hypertext transfer protocol (HTTP) session has specific properties, (4) an HTTP request has specific properties, (5) an event has occurred, (6) an event has specific characteristics, (7) a first date is equal to a second date, (8) a first date is follows a second date, (9) a first date and time follows a second date and time, (10) a first time is between a second time and a third time, (11) a first date is between a second date and a third date, (12) a first date and time is between a second date and time and a third date and time, (13) there is a specific item in a shopping cart, (14) there is an item from a given category in a shopping cart, (15) the value of items in a shopping cart is at or above a certain amount, and/or (16) a random number falls within a given range.

3. The interactive tool of claim 1 wherein:

the query can be used to search a content management system to retrieve a document.

4. The interactive tool of claim 1 wherein:

the query can be used to compare a document property to at least one of (1) a value or a range of values and (2) a property of another object.

5. The interactive tool of claim 1 wherein:

the segment can be used to control customer access to content in a portal.

6. The interactive tool of claim 1 wherein:

the at least one scenario can be triggered by the segment.

7. The interactive tool of claim 1 wherein:

the segment can be used to determine whether a customer belongs to a particular population segment based on the at least one condition.

8. The interactive tool of claim 1 wherein:

the at least one scenario includes at least one scenario action.

9. The interactive tool of claim 8 wherein:

the at least one scenario action can be triggered by the segment.

10. The interactive tool of claim 8 wherein:

the at least one scenario action can be one of (1) an advertisement, (2) a discount, and (3) an electronic mail message.

11. The interactive tool of claim 8 wherein:

the at least one scenario action can be triggered using probability-based branching.

12. The interactive tool of claim 1 further comprising:

a fourth GUI to create and/or manage a Webflow wherein the Webflow can include at least one of (1) an input processor, and (2) a pipeline.

13. The interactive tool of claim 1 further comprising:

a fifth GUI to create and/or manage a discount wherein the discount can be (1) per item, (2) set-based or (3) order-based.

14. The interactive tool of claim 1 further comprising:

a sixth GUI to create and/or manage a placeholder wherein the placeholder can include at least one advertisement query.

15. The interactive tool of claim 14 wherein:

the placeholder can use a priority to determine which of the at least one advertisement queries to execute.

16. The interactive tool of claim 14 wherein:

the placeholder can use a weight to determine an advertisement to display when the at least one advertisement query returns more than one result.

17. An interactive tool for configuring an enterprise application, comprising:

a first graphical user interface (GUI) to create and/or manage a segment;

a second GUI to create and/or manage a promotional campaign wherein the promotional campaign contains at least one scenario;

a third GUI to create and/or manage at least one of (1) a query and (2) a condition; and

a fourth GUI to create and/or manage a Webflow wherein the Webflow can include at least one of (1) an input processor, and (2) a pipeline.

18. The interactive tool of claim 17 wherein:

the query can be used to search a content management system to retrieve a document.

19. The interactive tool of claim 17 wherein:

the query can be used to compare a document property to at least one of (1) a value or a range of values and (2) a property of another object.

20. The interactive tool of claim 17 wherein:

the segment can be used to control customer access to content in a portal.

21. The interactive tool of claim 17 wherein:

the at least one scenario can be triggered by the segment.

22. The interactive tool of claim 17 wherein:

the segment can be used to determine whether a customer belongs to a particular population segment based on the at least one condition.

23. The interactive tool of claim 17 wherein:

the at least one scenario includes at least one scenario action.

24. The interactive tool of claim 23 wherein:

the at least one scenario action can be triggered by the segment.

25. The interactive tool of claim 23 wherein:

the at least one scenario action can be one of (1) an advertisement, (2) a discount, and (3) an electronic mail message.

26. The interactive tool of claim 23 wherein:

the at least one scenario action can be triggered using probability-based branching.

27. The interactive tool of claim 17 further comprising:

a fifth GUI to create and/or manage a discount wherein the discount can be (1) per item, (2) set-based or (3) order-based.

28. The interactive tool of claim 17 further comprising:

a sixth GUI to create and/or manage a placeholder wherein the placeholder can include at least one advertisement query.

29. The interactive tool of claim 28 wherein:

the placeholder can use a priority to determine which of the at least one advertisement queries to execute.

30. The interactive tool of claim 28 wherein:

the placeholder can use a weight to determine an advertisement to display when the at least one advertisement query returns more than one result.

31. A method for a configuring an enterprise application, comprising:

providing a first graphical user interface (GUI) to create and/or manage a segment;

providing a second GUI to create and/or manage a promotional campaign wherein the promotional campaign contains at least one scenario; and

providing a third GUI to create and/or manage at least one of (1) a query and (2) a condition.

32. The method of claim 31 wherein:

the condition can determine whether (1) a customer is a member of a predefined customer segment, (2) a customer has specific characteristics, (3) a hypertext transfer protocol (HTTP) session has specific properties, (4) an HTTP request has specific properties, (5) an event has occurred, (6) an event has specific characteristics, (7) a first date is equal to a second date, (8) a first date is follows a second date, (9) a first date and time follows a second date and time, (10) a first time is between a second time and a third time, (11) a first date is between a second date and a third date, (12) a first date and time is between a second date and time and a third date and time, (13) there is a specific item in a shopping cart, (14) there is an item from a given category in a shopping cart, (15) the value of items in a shopping cart is at or above a certain amount, and/or (16) a random number falls within a given range.

33. The method of claim 31 wherein:

the query can be used to search a content management system to retrieve a document.

34. The method of claim 31 wherein:

the query can be used to compare a document property to at least one of (1) a value or a range of values and (2) a property of another object.

35. The method of claim 31 wherein:

the segment can control customer access to content in a portal.

36. The method of claim 31 wherein:

the at least one scenario can be triggered by the segment.

37. The method of claim 31 wherein:

the segment can determine whether a customer belongs to a particular population segment based on at least one condition.

38. The method of claim 31 wherein:

the at least one scenario includes at least one scenario action.

39. The method of claim 38 wherein:

the at least one scenario action can be triggered by the segment.

40. The method of claim 38 wherein:

the at least one scenario action can be one of (1) an advertisement, (2) a discount, and (3) an electronic mail message.

41. The method of claim 38 wherein:

the at least one scenario action can be triggered using probability-based branching.

42. The method of claim 31 further comprising:

providing a fourth GUI to create and/or manage portals.

43. The method of claim 31 further comprising:

providing a fifth GUI to create and/or manage portlets.

44. The method of claim 31 further comprising:

providing a sixth GUI to create and/or manage a Webflow wherein the Webflow can include at least one of (1) an input processor, and (2) a pipeline.

45. The method of claim 31 further comprising:

providing a seventh GUI to create and/or manage a discount wherein the discount can be (1) per item, (2) set-based or (3) order-based.

46. The method of claim 31 further comprising:

providing an eighth GUI to create and/or manage a placeholder wherein the placeholder can include at least one advertisement query.

47. The method of claim 46 wherein:

the placeholder can use a priority to determine which of the at least one advertisement queries to execute.

48. The method of claim 46 wherein:

the placeholder can use a weight to determine an advertisement to display when the at least one advertisement query returns more than one result.

49. A machine readable medium having instructions stored thereon that when executed by a processor cause a system to:

provide a first graphical user interface (GUI) to create and/or manage a segment;

provide a second GUI to create and/or manage a promotional campaign wherein the promotional campaign contains at least one scenario; and

provide a third GUI to create and/or manage at least one of (1) a query and (2) a condition.

50. The machine readable medium of claim 49 wherein:

the condition can determine whether (1) a customer is a member of a predefined customer segment, (2) a customer has specific characteristics, (3) a hypertext transfer protocol (HTTP) session has specific properties, (4) an HTTP request has specific properties, (5) an event has occurred, (6) an event has specific characteristics, (7) a first date is equal to a second date, (8) a first date is follows a second date, (9) a first date and time follows a second date and time, (10) a first time is between a second time and a third time, (11) a first date is between a second date and a third date, (12) a first date and time is between a second date and time and a third date and time, (13) there is a specific item in a shopping cart, (14) there is an item from a given category in a shopping cart, (15) the value of items in a shopping cart is at or above a certain amount, and/or (16) a random number falls within a given range.

51. The machine readable medium of claim 49 wherein:

the query can be used to search a content management system to retrieve a document.

52. The machine readable medium of claim 49 wherein:

the query can be used to compare a document property to at least one of (1) a value or a range of values and (2) a property of another object.

53. The machine readable medium of claim 49 wherein:

the segment can be used to control customer access to content in a portal.

54. The machine readable medium of claim 49 wherein:

the at least one scenario can be triggered by the segment.

55. The machine readable medium of claim 49 wherein:

the segment can be used to determine whether a customer belongs to a particular population segment based on the at least one condition.

56. The machine readable medium of claim 49 wherein:

the at least one scenario includes at least one scenario action.

57. The machine readable medium of claim 56 wherein:

the at least one scenario action can be triggered by the segment.

58. The machine readable medium of claim 56 wherein:

the at least one scenario action can be one of (1) an advertisement, (2) a discount, and (3) an electronic mail message.

59. The machine readable medium of claim 56 wherein:

the at least one scenario action can be triggered using probability-based branching.

60. The machine readable medium of claim 49, further comprising instructions that when executed by a processor cause the system to:

provide a fourth GUI to create and/or manage a Webflow wherein the Webflow can include at least one of (1) an input processor, and (2) a pipeline.

61. The machine readable medium of claim 49, further comprising instructions that when executed by a processor cause the system to:

provide a fifth GUI to create and/or manage a discount wherein the discount can be (1) per item, (2) set-based or (3) order-based.

62. The machine readable medium of claim 49, further comprising instructions that when executed by a processor cause the system to:

provide a sixth GUI to create and/or manage a placeholder wherein the placeholder can include at least one advertisement query.

63. The machine readable medium of claim 62 wherein:

the placeholder can use a priority to determine which of the at least one at least one advertisement queries to execute.

64. The machine readable medium of claim 62 wherein:

the placeholder can use a weight to determine an advertisement to display when the at least one advertisement query returns more than one result.