Systems and methods for gathering audience measurement data
First Claim
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1. A method of gathering audience measurement data relating to exposure of an audience member to audio data, comprising:
- receiving the audio data in a user system adapted to reproduce the audio data as sound;
encoding the audio data in the user system with audience measurement data to produce encoded audio data;
reproducing the encoded audio data as encoded sound by means of the user system;
receiving the encoded sound in a monitor device to produce received audio data; and
decoding the audience measurement data from the received audio data.
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Abstract
Systems and methods are provided for gathering audience measurement data relating to exposure of an audience member to audio data. Audio data is received in a user system and is then encoded with audience measurement data. The encoded audio data is reproduced by the user system, picked up by a monitor and decoded to recover the audience measurement data.
77 Citations
30 Claims
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1. A method of gathering audience measurement data relating to exposure of an audience member to audio data, comprising:
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receiving the audio data in a user system adapted to reproduce the audio data as sound;
encoding the audio data in the user system with audience measurement data to produce encoded audio data;
reproducing the encoded audio data as encoded sound by means of the user system;
receiving the encoded sound in a monitor device to produce received audio data; and
decoding the audience measurement data from the received audio data. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for gathering audience measurement data relating to exposure of an audience member to audio data reproduced by a user system, comprising:
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an encoder coupled with the user system to encode audio data which has been received in the user system with audience measurement data to produce encoded audio data; and
a decoder device having an input to receive the encoded audio data for decoding the audience measurement data encoded therein. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method of gathering data relating to exposure of an audience member to streaming media reproduced by a user system, comprising:
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receiving streaming media including audio data in a user system;
encoding the audio data received in the user system with audience measurement data;
reproducing the encoded audio data as encoded acoustic energy;
receiving the encoded acoustic energy in a portable monitor carried on the person of an audience member; and
decoding the audience measurement data in the encoded acoustic energy received in the portable monitor. - View Dependent Claims (16, 17)
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18. A system for gathering audience measurement data relating to exposure of an audience member to streaming media in the form of audio data reproduced by a user system, comprising:
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an encoder coupled with the user system to encode audio data which has been received in the user system as streaming media with audience measurement data and to supply the encoded audio data to be reproduced by the user system;
a portable monitor adapted to be carried on the person of an audience member to transduce the encoded audio data reproduced by the user system; and
a decoder coupled with the portable monitor to receive the transduced encoded audio data and to decode the audience measurement data in the transduced encoded audio data. - View Dependent Claims (19)
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20. A method of gathering data relating to exposure of an audience member to streaming media, comprising:
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receiving streaming media in a user system, the streaming media including audio data and source identification data for the audio data and separate therefrom;
encoding the audio data in the user system with the source identification data to form encoded audio data;
reproducing the encoded audio data as encoded acoustic energy;
receiving the encoded acoustic energy in a portable monitor carried on the person of an audience member; and
decoding the source identification data encoded in the encoded acoustic energy received by the portable monitor.
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21. A method for gathering audience measurement data, comprising:
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encoding audio data in a user system with first audience measurement data, the user system being arranged to reproduce the audio data as sound; and
decoding the first audience measurement data in the encoded audio data. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification