Method and system for providing filtered and/or masked advertisements over the internet
First Claim
1. An Internet advertising system comprising:
- receiving means for receiving a request for advertisement listings from a requesting system based on a requested concept and a filter to be applied to exclude advertisement listings based on a specific characteristic within the advertised listings associated with the requested concept;
filter application means for analyzing advertisement listings from a database of potential advertising listings associated with the requested concept to exclude any advertisement listings based on the specific characteristic to generate a filtered set of advertisement listings; and
advertisement listing delivery means for delivering one or more advertisement listings from the filtered set of advertisement listings based on a request concept.
5 Assignments
0 Petitions
Accused Products
Abstract
Methods and systems that allow an Internet distribution partner of an advertisement listings provider to receive filtered and masked listings for display on the website of the Internet distribution partner. The Internet distribution partner defines filters to be applied to ranked advertising listings provided by an advertising listing provider. The advertisement listings provider system applies the filter to the listings in its database and identify matches and/or excludes matches depending on the characteristic specified. The advertisement listings provider may then send the Internet distribution partner advertisement listings based on the application of one or more filter selected by the distribution partner. Thus, the advertisement listings provider and the Internet distribution partner are able to generate additional revenue without risking the Internet distribution partner'"'"'s valuable relationships with its exclusive advertisers and without jeopardizing the Internet advertising distribution partner'"'"'s relationships with its end users.
-
Citations
36 Claims
-
1. An Internet advertising system comprising:
-
receiving means for receiving a request for advertisement listings from a requesting system based on a requested concept and a filter to be applied to exclude advertisement listings based on a specific characteristic within the advertised listings associated with the requested concept;
filter application means for analyzing advertisement listings from a database of potential advertising listings associated with the requested concept to exclude any advertisement listings based on the specific characteristic to generate a filtered set of advertisement listings; and
advertisement listing delivery means for delivering one or more advertisement listings from the filtered set of advertisement listings based on a request concept. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 36)
-
-
15. A method for providing advertising listings for the Internet comprising the steps of:
-
receiving and storing Internet advertisements in association with a concept;
receiving a request for advertisement listings related to a concept from a distribution system over the Internet;
receiving a filter to be applied to exclude Internet advertisements based on a specific characteristic within the advertisement listings related to the concept;
excluding advertisement listings based on the specific characteristic to generate a filtered set of advertisement listings related to the concept; and
delivering one or more advertisement listings from the filtered set to the distribution system over the Internet. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22)
-
-
23. An Internet advertising system comprising:
-
a receiving module for receiving a request for advertisement listings from a requesting system based on a requested concept and a filter to be applied to exclude advertisement listings based on a specific characteristic within the advertised listings associated with the requested concept;
a filter application module for analyzing advertisement listings from a database of potential advertising listings associated with the requested concept to exclude any advertisement listings based on the specific characteristic to generate a filtered set of advertisement listings; and
an advertisement listing delivery module for delivering one or more advertisement listings from the filtered set of advertisement listings based on a request concept. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
-
Specification