Media data usage measurement and reporting systems and methods
First Claim
Patent Images
1. A method for gathering data reflecting usage of media data by a user, comprising:
- receiving a plurality of media data in a user system;
using each of a plurality of media data usage gathering objects running on the user system to collect data reflecting usage of a respectively different portion of and/or user agent for the plurality of media data received by the user system; and
using a session object to merge predetermined ones of the plurality of media data usage gathering objects corresponding to a respective user session and/or RCL session.
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Abstract
An audience measurement system for gathering data reflecting usage of media data by a user by means of a user system. The user system preprocesses the gathered data into micro-level report objects.
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Citations
66 Claims
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1. A method for gathering data reflecting usage of media data by a user, comprising:
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receiving a plurality of media data in a user system;
using each of a plurality of media data usage gathering objects running on the user system to collect data reflecting usage of a respectively different portion of and/or user agent for the plurality of media data received by the user system; and
using a session object to merge predetermined ones of the plurality of media data usage gathering objects corresponding to a respective user session and/or RCL session. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A method for gathering data reflecting usage of media data by a user by means of a user system, comprising:
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running a media data usage gathering object on the user system;
receiving media data in the user system;
monitoring usage of the media data by means of the media data usage gathering object running on the user system to produce media usage data; and
encapsulating the media usage data in the media data usage gathering object. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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34. A system for gathering data reflecting usage of media data by a user of a user system, comprising:
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a plurality of media data usage gathering objects each for collecting data reflecting usage of a respectively different portion of and/or user agent for, a plurality of media data received by the user system; and
a session object to merge predetermined ones of the plurality of media data usage gathering objects corresponding to a respective user session and/or RCL session. - View Dependent Claims (35, 36, 37, 38, 39, 40, 41, 42, 43, 44)
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45. A method for gathering data reflecting usage of media data by a user comprising:
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receiving media data in a user system;
selecting at least some of the media data based upon predetermined criteria;
in the user system compiling address data for the selected media data into a reporting object; and
transmitting the reporting object to a remotely located processor. - View Dependent Claims (46, 47, 48, 49, 50, 51, 52, 53, 54, 55)
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56. A method for generating reports on usage of media data by users of one or more user systems comprising:
- receiving report objects generated by a user system and transmitted to a reporting system, each of the report objects reflecting usage of media data by a user of a user system;
assembling the transmitted report objects into a macro report;
coordinating and collecting macro reports and/or report objects from other reporting systems; and
formatting macro reports for presentation.
- receiving report objects generated by a user system and transmitted to a reporting system, each of the report objects reflecting usage of media data by a user of a user system;
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57. A method for gathering data concerning usage of media data by a user by means of a user system comprising:
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providing a first data gathering object for gathering within the user system usage data representing usage of media data presented to the user within a respective user session and/or RCL session;
providing a second data gathering object for gathering qualitative data; and
providing a session object that merges the first and second data gathering objects within the user system. - View Dependent Claims (58, 59, 60)
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61. A system for gathering data reflecting usage of media data by means of a user system, comprising:
software for measuring the usage of media data including;
a plurality of media data usage gathering objects each to collect data within the user system reflecting usage of a respectively different portion of and/or user agent for, a plurality of media data received by the user system; and
a session object to merge predetermined ones of the plurality of media data usage gathering objects corresponding to a respective user session and/or RCL session.
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62. A system for gathering data reflecting usage of media data by a user by means of a user system comprising:
a data gathering object in the user system for monitoring usage of the media data based on predetermined criteria;
wherein the data gathering object selects and encapsulates usage data representing usage of at least some of the media data based upon the predetermined criteria. - View Dependent Claims (63, 64, 65)
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66. A system for generating reports depicting usage of media data by users of one or more user systems comprising:
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report objects, generated by a user system and transmitted to a reporting system, each reflecting usage of media data by a user of a respective user system;
a macro aggregator process running on the reporting system for collecting the transmitted report objects for producing macro reports based on a plurality of the report objects; and
a presentation process running on one of the reporting system and a client thereof for formatting the macro reports to produce a presentation.
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Specification