System and method for customer contact management
First Claim
1. A customer contact management system, comprising:
- a data warehouse for storing customer information relating to a plurality of customers and transaction information involving said customers;
a contact system database, communicatively coupled to said data warehouse, in which is stored observed customer preference information derived from said transaction information; and
a central server including;
a processor; and
a memory associated with said processor, said memory including a customer contact module for managing said contact system database.
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Accused Products
Abstract
A computer-implemented system and method for customer contact management is disclosed herein. The inventive system is configured to retain contact information for patrons registered with a particular commercial entity, such as a gaming establishment, and to track the preferences of these customers. Such preferences may include, for example, stated preferences with regard to particular casino games, leisure activities, and offers redeemed. In addition to recording stated preferences, the system determines actual preferences based upon data included within a data warehouse. Based on these preferences and other customer information, reports facilitating the scheduling and analysis of contacts made with these customers may be generated and displayed in order to ensure appropriate allocation of customer service and hosting resources.
166 Citations
20 Claims
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1. A customer contact management system, comprising:
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a data warehouse for storing customer information relating to a plurality of customers and transaction information involving said customers;
a contact system database, communicatively coupled to said data warehouse, in which is stored observed customer preference information derived from said transaction information; and
a central server including;
a processor; and
a memory associated with said processor, said memory including a customer contact module for managing said contact system database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer-implemented method for customer contact management, said method comprising:
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storing customer information relating to a plurality of customers and transaction information involving said customers;
displaying a player detail view containing at least a portion of said customer information pertinent to one of said plurality of customers;
deriving, from said transaction information, observed customer preference information associated with said one of said plurality of customers; and
displaying said observed customer preference information. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification