System and method for manipulating internet-based advertisements

• US 20040024640A1
• Filed: 09/17/2002
• Published: 02/05/2004
• Est. Priority Date: 12/21/2000
• Status: Abandoned Application

• Current Assignee: Jane White, Jay William Lesandrini, Joseph Craig Engle, Sek Chai
• Original Assignee: Jane White, Jay William Lesandrini, Joseph Craig Engle, Sek Chai
• Inventors: Chai, Sek, Lesandrini, Jay William, Engle, Joseph Craig, White, Jane
• Application Number:
  US10/221,962
• Publication Number:
  US 20040024640A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A system and method for manipulating Internet-based ads, wherein the ads are manipulated using a browser that detects such ads. The detected ads can be displayed, deleted, replaced with other ads, or saved to a memory device by the browser. The browser can either be pre-programmed with instructions as to how to manipulate detected ads, or the browser can contact a web site maintained by the manufacturer of the browser each time it detects an ad so as to determine how to manipulate the ad. The manufacturer can earn revenue by only allowing the browser to display ads for which the manufacturer has been compensated by an advertiser. The present invention also includes an interface feature for selectively or automatically capturing detected ads, wherein such ads are not displayed on the browser but are instead stored in a memory device according to user-defined criteria for viewing at a subsequent time.

Claims

1. A system for manipulating Internet-based ads, comprising:

means for detecting an ad on a web site and for determining whether to display a detected ad on a display device or to replace the detected ad with another ad to be displayed on the display device; and

means for displaying one of the detected ad and the replaced ad.

2. The system according to claim 1, wherein the means for displaying is a browser.

3. The system according to claim 2, wherein the detected ad is displayed if an advertiser responsible for such ad has compensated a manufacturer of the browser.

4. The system according to claim 2, wherein the detected ad is replaced with another ad if an advertiser responsible for such ad has not paid a manufacturer of the browser.

5. The system according to claim 2, wherein the browser uses software pre-programmed on the browser to determine whether an advertiser has paid a manufacturer of the browser.

6. The method according to claim 2, wherein the browser contacts a web site maintained by a manufacturer of the browser to determine whether an advertiser has paid the manufacturer.

7. The system according to claim 2, wherein the browser does not display the detected ad until after first determining that an advertiser has paid a manufacturer of the browser.

8. The method according to claim 2, wherein the browser is sold preprogrammed with at least one replacement ad.

9. The system according to claim 2, wherein the browser downloads at least one replacement ad from a web site maintained by a manufacturer of the browser.

10. The system according to claim 2, wherein the browser replaces a detected ad with an ad for a manufacturer of the browser.

11. The system according to claim 2, wherein the browser replaces a detected ad for a non-paying advertiser with an ad for an advertiser who has paid a manufacturer of the browser.

12. The system according to claim 2, wherein the browser determines whether an advertiser has paid a manufacturer of the browser by analyzing a URL or a pass code in a comment portion of an HTML line of code.

13. The system according to claim 1, wherein the system selectively captures the detected ad so that the ad is prevented from being displayed on the display device and is saved to a memory device for display at a subsequent time.

14. The system according to claim 13, wherein the captured ad is stored according to user-defined criteria.

15. The system according to claim 14, wherein a user can search, view, delete and otherwise manipulate the stored ad by the user-defined criteria.

16. The system according to claim 13, wherein the detected ad is automatically captured and stored by the browser.

17. The system according to claim 13, wherein if the stored ad is not viewed within a predetermined period of time, the ad is deleted from the memory device.

18. The system according to claim 13, wherein if the stored ad is not viewed within a predetermined period of time, the ability to capture and store ads is disabled.

19. A method for manipulating Internet-based ads, comprising the steps of:

detecting an ad on a web site; and

determining whether to display a detected ad on a display device or replace the detected ad with another ad to be displayed on the display device.

20. The method according to claim 19, wherein the ad is detected using a browser.

21. The method according to claim 20, wherein the detected ad is displayed if an advertiser responsible for such ad has compensated a manufacturer of the browser.

22. The method according to claim 20, wherein the detected ad is replaced with another ad if an advertiser responsible for such ad has not paid a manufacturer of the browser.

23. The method according to claim 20, wherein the browser uses software pre-programmed on the browser to determine whether an advertiser has paid a manufacturer of the browser.

24. The method according to claim 20, wherein the browser contacts a web site maintained by a manufacturer of the browser to determine whether an advertiser has paid the manufacturer.

25. The method according to claim 20, wherein the browser replaces a detected ad for a non-paying advertiser with an ad for an advertiser who has paid a manufacturer of the browser.

26. The method according to claim 20, wherein the browser determines whether an advertiser has paid a manufacturer of the browser by analyzing a URL or a pass code in a comment portion of an HTML line of code.

27. The method according to claim 19, further comprising the step of selectively capturing the detected ad so that the ad is prevented from being displayed on the display device and is saved to a memory device for display at a subsequent time.

28. The method according to claim 27,. wherein the captured ad is stored according to user-defined criteria.