Advertisement display method of mixing, advertisement pictures with tv broadcasting pictures, mobile communication pictures and pictures of picture storage mediums

• US 20040027484A1
• Filed: 07/14/2003
• Published: 02/12/2004
• Est. Priority Date: 08/01/2000
• Status: Abandoned Application

• Current Assignee: Jong-Ryul Lee
• Original Assignee: Jong-Ryul Lee
• Inventors: Lee, Jong-Ryul
• Application Number:
  US10/343,191
• Publication Number:
  US 20040027484A1
• Time in Patent Office: Days
• US Class Current: 348/552
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/4135 external recorder interface circuits between an apparatus for recording television signals and a television receiver H04N5/775
• CPC Class Codes: H04N 21/42653 for processing graphics
• CPC Class Codes: H04N 21/4363 Adapting the video stream to a specific local network, e.g. a Bluetooth® network
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/2723 Insertion of virtual advertisement; Replacing advertisements physical present in the scene by virtual advertisement data processing systems or methods specially adapted for marketing G06Q30/02

Abstract

Disclosed herein is an advertising method for displaying an advertisement mixed with an image for television broadcasting, mobile communication terminals or image storage media Images for wired/wireless television broadcasting, mobile communication terminals and image storage media are generated. A character and/or image advertisement to he mixed with the images for television broadcasting, mobile communication terminals and image storage media as part of the images is generated. The character and/or image advertisement is partially mixed with a specific image selected as one of the images for television broadcasting, mobile communication terminals and image storage media. The image partially mixed with the character and/or image advertisement is displayed on a supervisor output image monitor.

Claims

1. An advertising method for displaying an advertisement mixed with an image for television broadcasting, mobile communication terminals or image storage media, comprising the steps of:

generating images for wired/wireless television broadcasting, mobile communication terminals and image storage media;

generating character and/or image advertisement to be mixed with the images for television broadcasting, mobile communication terminals and image storage media as part of the images;

partially mixing the character and/or image advertisement with a specific image selected as one of the images for television broadcasting, mobile communication terminals and image storage media; and

displaying the image partially mixed with the character and/or image advertisement on a supervisor output image monitor, transmitting the image mixed with the advertisement through an additional image transmitter in a wired/wireless manner, such that the image mixed with the advertisement can be displayed on a TV monitor and the liquid crystal display (LCD) panel of a mobile communication terminal, thus allowing the advertisement together with the image to be provided in real time to TV viewers and mobile communication terminal users, or transmitting the image mixed with the advertisement to a video recorder to record the advertisement-mixed image in a image storage medium for distribution, such that the advertisement together with the image is provided to users by displaying the image partially mixed with the character and/or image advertisement on the TV monitor when image storage medium users replay the image recorded in the image storage medium.

2. The advertising method according to claim 1, wherein the character and/or image advertisement generating step includes the steps of:

setting an X-Y coordinate system on an entire display screen according to resolutions of the TV monitor and the LCD panel of the mobile communication terminal for actually displaying the images for the TV broadcasting, mobile communication terminals and the image storage media; and

editing the character and/or image advertisement to be mixed with the images for TV broadcasting, mobile communication terminals and image storage media as part of the images, and storing the edited result.

3. The advertising method according to claim 1, wherein the character and/or image advertisement mixing step includes the steps of:

determining whether the advertisement should be displayed, and selecting a specific image to be mixed with the advertisement;

designating initial display coordinates according to the size of the advertisement; and

designating the moving direction, moving interval, temporary stopping time and moving limit coordinates of the advertisement to be mixed with the selected specific image so as to mix the advertisement with the selected image.

4. The advertising method according to claim 3, wherein the moving direction of the advertisement to be mixed with the selected specific image is selectively designated among directions from upper left to upper right, from upper right to upper left, from upper right to lower right, from lower right to upper left, from lower right to lower left, from lower left to lower right, from lower left to upper right, and from upper right to lower left with respect to the X-Y coordinate system of the entire screen.

5. The advertising method according to claim 4, wherein the moving interval and the moving limit coordinates of the advertisement designated in its moving direction are each designated as X or Y coordinate values of the X-Y coordinate system on the entire screen according to the initial display coordinates based on the size of the advertisement.

6. The advertising method according to claim 1, wherein the step for displaying the image mixed with the advertisement on the supervisor output image monitor, the TV monitor and the LCD monitor of the mobile communication terminal to provide the image mixed with the advertisement to the user, includes the steps of:

displaying the advertisement mixed with the image at the initial display coordinates;

stopping the displayed advertisement for a temporary stopping time set with respect to the advertisement; and

repeatedly performing the operation of moving the displayed advertisement by a predetermined moving interval in the designated direction of the advertisement until the displayed advertisement reach the designated moving limit coordinates after the temporary stopping time elapses, and returning .to the step for determining whether the advertisement should be displayed of the advertisement mixing step if the displayed advertisement reach the moving limit coordinates.