Method and system of optimizing the response and profitability of a marketing program
First Claim
1. A system of optimizing a marketing program, said system comprising:
- an electronic publisher for sending an ad request;
a marketing optimizer, in response to the ad request, fulfilling the ad request by providing an ad impression; and
a customer device for receiving the ad impression and, depending on a response to the ad impression, receiving a sales process, wherein the marketing optimizer analyzes the response to determine an optimal marketing program.
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Accused Products
Abstract
A method and system for capturing customer information and/or behavioral data that may include, for example, the day/time/date of the visit, the location on the site, channel or other electronic media property, demographic information including physical location, ad format data, as well as partner coding information. The method and system passes such information, to an analyzer which determines which advertising unit to a display device, and what follow-up sales process will be used. The system and method also includes capturing the customer action information, and continuously analyzing such information against pre-determined rule-sets to determine whether a decision should be made to remove such advertising unit from the advertising marketing mix.
49 Citations
17 Claims
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1. A system of optimizing a marketing program, said system comprising:
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an electronic publisher for sending an ad request;
a marketing optimizer, in response to the ad request, fulfilling the ad request by providing an ad impression; and
a customer device for receiving the ad impression and, depending on a response to the ad impression, receiving a sales process, wherein the marketing optimizer analyzes the response to determine an optimal marketing program. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of optimizing a marketing program, said method comprising:
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sending an ad request from an electronic publisher;
fulfilling, by a marketing optimizer, the ad request by providing an ad impression in response to the ad request;
receiving the ad impression at a customer device;
receiving a sales process, at least in part, based on a response to the ad impression; and
analyzing the response to determine an optimal marketing program. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17)
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Specification