System, method and program product for inserting targeted content into a portlet content stream

• US 20040030795A1
• Filed: 08/07/2002
• Published: 02/12/2004
• Est. Priority Date: 08/07/2002
• Status: Active Grant

• Current Assignee: Snap, Inc.
• Original Assignee: International Business Machines Corporation
• Inventors: Loeffel, Joachim, Lection, David B., Hesmer, Stephan
• Granted Patent: US 8,631,142 B2
• Time in Patent Office: Days
• US Class Current: 709/231
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 65/765 intermediate
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

A system, method and program product for inserting targeted content into a portlet content stream is provided. Specifically, the present invention provides a portal program that includes a container-managed portlet filter for inserting targeted web content into a portlet content stream based on a desired display mode of the portal user. Under the present invention, web content is obtained by a portlet from a content provider. Once obtained, the portlet outputs the web content as a portlet content stream to the portlet filter. The portlet filter then inserts the targeted content based on the desired display mode of the user. The combined targeted content and portlet content stream is then outputted to an aggregator where it is organized for display as a portal page.

Claims

1. A system for inserting targeted content into a portlet content stream, comprising:

a portlet for obtaining web content from a content provider, and for outputting the web content as the portlet content stream;

a portlet filter for inserting the targeted content into the portlet content stream based on a desired display mode of the portlet; and

a portal aggregator for organizing the portlet content stream with the inserted targeted content into a portal page.

2. The system of claim 1, wherein the web content is obtained by the portlet from the content provider over a network.

3. The system of claim 1, wherein the portlet content stream is a markup content stream.

4. The system of claim 1, wherein the portlet filter inserts the targeted content by building a table that combines the targeted content with the portlet content stream.

5. The system of claim 1, wherein the portlet filter further removes web content from the portlet content stream.

6. The system of claim 1, wherein the portlet filter further selects a type of the targeted content based on user data.

7. The system of claim 1, wherein the targeted content is selected from the group consisting of advertising and alerts.

8. The system of claim 1, wherein the desired display mode presents the portal page as a full screen.

9. The system of claim 1, wherein the desired display mode is selected from the group consisting of an edit mode, a configure mode, a view mode and a help mode.

10. The system of claim 1, wherein the system comprises a portal program.

11. A method for inserting targeted content into a portlet content stream, comprising:

receiving web content from a content provider to a portlet, and outputting the web content as the portlet content stream from the portlet to a portlet filter;

inserting the targeted content into the portlet content stream based on a desired display mode of the portlet, and outputting the portlet content stream with the targeted content from the portlet filter to an aggregator; and

organizing the portlet content stream with the inserted targeted content into a portal page.

12. The method of claim 11, wherein the receiving step comprises receiving web content from a content provider to a portlet over a network.

13. The method of claim 11, wherein the inserting step comprises building a table that combines the targeted content with the portlet content stream.

14. The method of claim 11, further comprising removing web content from the portlet content stream, prior to outputting the portlet content stream to the aggregator.

15. The method of claim 11, further comprising selecting a type of the targeted content based on user data, prior to inserting the targeted content.

16. The method of claim 11, wherein the targeted content is selected from the group consisting of advertising and alerts.

17. The method of claim 11, wherein the desired display mode presents the portal page as a full screen.

18. The method of claim 11, wherein the desired display mode is selected from the group consisting of an edit mode, a configure mode, a view mode and a help mode.

19. A program product stored on a recordable medium for inserting targeted content into a portlet content stream, which when executed, comprises:

program code for obtaining web content from a content provider, and for outputting the portlet content stream;

program code for inserting the targeted content into the portlet content stream based on a desired display mode of the portlet; and

program code for organizing the portlet content stream with the inserted targeted content into a portal page.

20. The program product of claim 19, wherein the web content is obtained from the content provider over a network.

21. The program product of claim 19, wherein the portlet content stream is a markup content stream

22. The program product of claim 19, wherein the program code for inserting inserts the targeted content by building a table that combines the targeted content with the portlet content stream.

23. The program product of claim 19, wherein the program code for inserting further removes web content from the portlet content stream.

24. The program product of claim 19, wherein the program code for inserting further selects a type of the targeted content based on user data.

25. The program product of claim 19, wherein the targeted content is selected from the group consisting of advertising and alerts.

26. The program product of claim 19, wherein the desired display mode presents the portal page as a full screen.

27. The program product of claim 19, wherein the desired display mode is selected from the group consisting of an edit mode, a configure mode, a view mode and a help mode.

28. The program product of claim 19, wherein the program product comprises a portal program.