System and method for measuring and storing information pertaining to television viewer or user behavior
First Claim
1. A system for uninterrupted and passive continuous monitoring and measuring viewer behavior of a plurality of television viewers and pattern data among viewer events and tuning alternatives in a plurality of viewing premises to provide information for direct correlation with concurrent detailed data of programming and broadcasting in order to analyze and ascertain the responses of the plurality of viewers to program and advertising content for the purpose of assessing the effectiveness of said programming and advertising content, wherein the results of said analysis can be made available to advertisers, said system comprising:
- a plurality of signal receiving devices located in a plurality of viewing premises, wherein each said signal receiving device further comprises;
a viewer event and tuning alternative decision device, for uninterrupted and passive continuous monitoring, categorizing and storing the television viewer behavior and pattern data among viewer events and tuning alternatives on the continuous basis;
an event timing device for recording a real-time record of event from/to time occurrence and for generating a digital signal representative of event from/to time occurrence;
a data latching device for one of uninterrupted continuous latching and storing the digital signals for realtime timing data generated by said viewer event and tuning alternative decision device and said event timing device; and
a database for storing the data one of latched and stored by said data latching device.
3 Assignments
0 Petitions
Accused Products
Abstract
A system for monitoring television and video viewer behavior, which comprises a signal receiving device, which further comprises a monitoring device for monitoring an occurrence of a viewer or user action, which action being any event that generates an electronic signal. Actions can control the state of the television or can be interactions between the viewer and user with one or more remotely located computers, such as those connected to the Internet. The monitoring device generates a digital signal representative of viewer or user action. The signal receiving device also includes an event timing device for keeping a real-time record of event time occurrence and for generating a digital signal representative of event time occurrence. The signal receiving device also comprises a data latching device for one of latching and storing the digital signals generated by the monitoring and the event timing device. The signal receiving device also includes a database for storing the data latched or stored by the data latching device.
114 Citations
28 Claims
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1. A system for uninterrupted and passive continuous monitoring and measuring viewer behavior of a plurality of television viewers and pattern data among viewer events and tuning alternatives in a plurality of viewing premises to provide information for direct correlation with concurrent detailed data of programming and broadcasting in order to analyze and ascertain the responses of the plurality of viewers to program and advertising content for the purpose of assessing the effectiveness of said programming and advertising content, wherein the results of said analysis can be made available to advertisers, said system comprising:
a plurality of signal receiving devices located in a plurality of viewing premises, wherein each said signal receiving device further comprises;
a viewer event and tuning alternative decision device, for uninterrupted and passive continuous monitoring, categorizing and storing the television viewer behavior and pattern data among viewer events and tuning alternatives on the continuous basis;
an event timing device for recording a real-time record of event from/to time occurrence and for generating a digital signal representative of event from/to time occurrence;
a data latching device for one of uninterrupted continuous latching and storing the digital signals for realtime timing data generated by said viewer event and tuning alternative decision device and said event timing device; and
a database for storing the data one of latched and stored by said data latching device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 25, 26)
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12. A system for uninterrupted and passive continuous measuring viewer behavior of a plurality of television viewers and pattern data among viewer events and tuning alternatives in a plurality of viewing premises on an uninterrupted continuous real-time basis to provide information for direct correlation with concurrent detailed data of programming and broadcasting in order to analyze and ascertain the responses of the plurality of viewers to program and advertising content for the purpose of assessing the effectiveness of said programming and advertising content, wherein the results of said analysis can be made available to advertisers, said system comprising:
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a plurality of signal receiving devices located in a plurality of viewing premises for receiving television signals from a transmitter, wherein said plurality of signal receiving devices at least one of;
uninterruptedly and continuously categorizes and stores the television viewer behavior and pattern data among the viewer event and tuning alternatives on the uninterrupted continuous timing basis in exercising control over a respective signal receiving device; and
a central processing computer located remotely with respect to each of said signal receiving devices for processing data obtained from said plurality of signal receiving devices to generate output data that is indicative of and reflects viewer behavior in direct correlation with concurrent detailed data of programming and broadcasting. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 27)
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20. A method for uninterrupted and passive continuous measuring viewer behavior of a plurality of television viewers and pattern data among viewer events and tuning alternatives obtained from a plurality of viewing premises to provide information for direct correlation with concurrent detailed data of programming and broadcasting in order to analyze and ascertain the responses of the plurality of viewers to program and advertising content for the purpose of assessing the effectiveness of said programming and advertising content, wherein the results of said analysis can be made available to advertisers, said method comprising the steps of:
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obtaining viewer event/tuning alternative decisions from a plurality of viewing premises on a passive and uninterrupted continuous basis, and categorizing and storing the television viewer behavior and pattern data for viewer events and tuning alternatives on the passive and uninterrupted continuous basis comprising at least one of;
on/off data of a signal receiving device, channel change data, volume change data, mute/unmute data, on-line activity data and a user for one of;
interactive and non-interactive event status data and interactive and non-interactive operation data;
generating a first digital signal representative of timing data of at least one of;
on/off data of the signal receiving device, channel change data, volume change data, mute/unmute data, on-line activity data and a user for one of;
interactive and non-interactive event status data and operation data;
generating a second digital signal representative of the time of occurrence of said timing data of at least one of;
on/off data of the signal receiving device, channel change data, volume change data, mute/unmute data, on-line activity data and a user for one of;
interactive and non-interactive event status data and interactive and non-interactive operation data;
time-stamping said first digital signal with said second digital signal to generate a third digital signal; and
storing said third digital signal to provide information for direct correlation with concurrent detailed data of programming and broadcasting. - View Dependent Claims (21, 22, 23, 24, 28)
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Specification