Landing page and channel identifier in multichannel marketing system

• US 20040044566A1
• Filed: 08/30/2002
• Published: 03/04/2004
• Est. Priority Date: 08/30/2002
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Kwok, Thomas Y., Roy, Kakan, Bostelmann, Janet K., Gentry, Casey L., Lam, Linh H., Nguyen, Thao N.
• Application Number:
  US10/232,056
• Publication Number:
  US 20040044566A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0274 Split fees

Abstract

A method, system and computer program for providing content from a merchant site to a target user over a computer network. The merchant site provides a landing page to the target user in response to a request for data. The landing page includes a redirect module configured to redirect the target user to a destination page. The landing page also includes a cookie module configured to store a computer readable client cookie in memory identifying the marketing channel referring the target user to the merchant site.

Claims

1. A method for providing content from a merchant site to a target user over a computer network, the target user being referred to the merchant site by a marketing source, the method comprising:

receiving a request for information from the target user;

providing a landing page to the target user in response to the request, the landing page configured to record an identifier of the marketing source in a client cookie; and

redirecting the target user from the landing page to a destination page, the destination page providing content to the target user.

2. The method of claim 1, wherein redirecting the target user comprises selecting the destination page based, at least partially, on the marketing source.

3. The method of claim 1, wherein redirecting the target user comprises selecting the destination page based, at least partially, on network traffic volume at the merchant site.

4. The method of claim 1, wherein redirecting the target user comprises selecting the destination page based, at least partially, on a number of visits to the merchant site by the target user.

5. The method of claim 1, further comprising parsing marketing data from the request for information.

6. The method of claim 1, further comprising recording a time stamp for the marketing source.

7. A landing page adapted to be downloaded by a client from a server over a computer network, the client being referred to the server by at least one marketing channel, the landing page comprising:

a redirect module configured to redirect the client to a destination page; and

a cookie module configured to store a computer readable client cookie in memory, the client cookie configured to record an identifier of the at least one marketing channel.

8. The landing page of claim 7, wherein the redirect module is further configured to redirect the client to the destination page based, at least partially, on the marketing channel.

9. The landing page of claim 7, wherein the cookie module is further configured to record a time stamp for the marketing channel.

10. The landing page of claim 7, further comprising a debug module, the debug module configured to display debug variables when a debug flag is passed to the landing page.

11. The landing page of claim 7, further comprising a frame and window module, the frame and window module configured to customize a browser window according to client configurations.

12. The landing page of claim 7, wherein the client cookie is further configured to identify the destination page.

13. The landing page of claim 7, wherein the client cookie is further configured to identify a number of times the client visited the server.

14. A system for controlling the content delivered to a target user from a merchant site in a network environment, the network environment including a plurality of network sources, the system comprising:

a network source providing the target user with a link to the merchant site; and

a landing page adapted to be downloaded by the target user from merchant site over the computer network, the landing page including a redirect module configured to redirect the target user to a destination page of the merchant site, and a cookie module configured to store a computer readable client cookie in memory, the client cookie configured to identify the network source.

15. The system of claim 14, wherein the landing page is further configured to parse marketing data from the link.

16. The system of claim 14, wherein the redirect module is further configured to redirect the target user to the destination page based, at least partially, on the network source.

17. The system of claim 14, wherein the redirect module is further configured to redirect the target user to the destination page based, at least partially, on network traffic volume at the merchant site.

18. The system of claim 14, wherein the redirect module is further configured to redirect the target user to the destination page based, at least partially, on a number of visits to the merchant site by the target user.

19. The system of claim 14, wherein the redirect module is further configured to redirect the target user to the destination page based, at least partially, on a debug flag.

20. The system of claim 14, wherein the client cookie is further configured to identify the destination page.

21. A computer program product embodied in a tangible media comprising:

computer readable program codes coupled to the tangible media for providing content from a merchant site to a target user over a computer network, the target user being referred to the merchant site by a marketing source, the computer readable program codes configured to cause the program to;

receive a request for information from the target user;

provide a landing page to the target user in response to the request, the landing page configured to record an identifier of the marketing source in a client cookie; and

redirect the target user from the landing page to a destination page, the destination site providing content to the target user.

22. The computer program product of claim 21, wherein the program code configured to cause the program to redirect the target user is configured to select the destination page based, at least partially, on the marketing source.

23. The computer program product of claim 21, wherein the program code configured to cause the program to redirect the target user is configured to select the destination page based, at least partially, on network traffic volume at the merchant site.

24. The computer program product of claim 21, wherein the program code configured to cause the program to redirect the target user is configured to select the destination page based, at least partially, on a number of visits to the merchant site by the target user.

25. The computer program product of claim 21, further comprising program code configured to cause the program to parse marketing data from the request for information.

26. The computer program product of claim 25, further comprising program code configured to cause the program to record at least some of the marketing data in the client cookie.

27. A client cookie embodied in tangible media at a client computer, the client computer being referred to a server destination by a marketing channel, the client cookie comprising:

a channel identity field configured to record an identity of the marketing channel; and

a time stamp field configured to record an expiration date of at least one commission attributable to the marketing channel.

28. The client cookie of claim 27, further comprising an affiliate identification field configured to record an affiliate identifier for the marketing channel.

29. The client cookie of claim 27, further comprising a campaign identification field configured to record an campaign identifier for the marketing channel.

30. The client cookie of claim 27, wherein the client cookie is configured to record a plurality of referral identity fields for various marketing channels.

31. The client cookie of claim 30, further comprising a category identifier field configured to help distribute a sales commission between the various marketing channels.