Ad delivering equipment, information receiving terminal, server, ad delivering method, information receiving method and server's information providing method

• US 20040044572A1
• Filed: 03/14/2003
• Published: 03/04/2004
• Est. Priority Date: 08/30/2002
• Status: Abandoned Application

• Current Assignee: Hitachi, Ltd.
• Original Assignee: Hitachi, Ltd.
• Inventors: Tomobe, Osamu, Ishida, Takaharu, Kawamata, Yukihiro, Yamaashi, Kimiya
• Application Number:
  US10/387,551
• Publication Number:
  US 20040044572A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

In order to provide an advertisement delivering system that can deliver advertisement information together with detailed advertisement information and current vehicle positional information, the advertising center adds associated information such as map information (latitude and longitude) and URL or portal site information that the information provider has to AD information. With this, the advertising center can utilize AD information more effectively. Consequently, the system can expect more information receivers and providers and expansion of the AD business.

Claims

1. AD delivering equipment connected to

an information transmitting terminal which transmits information about an advertiser via a telecommunication network,

a server, and

an information receiving terminal having an image display unit which can display a local map containing a current vehicle position, the AD delivering equipment comprises:

a first receiver for receiving AD information of an advertiser from an information transmitting terminal,

a second receiver for receiving AD information from a server,

an AD information creator block for creating AD information to be sent to the information receiving terminal according to AD information from an information transmitting terminal and AD information from a server, and

an AD information transmitter for transmitting AD information that was created by the AD information creator to the information receiving terminal and for executing visual display of the AD information on the image display unit in the information receiving terminal.

2. An information-receiving terminal

which is connected to AD delivering equipment connected to

an information transmitting terminal which transmits information about an advertiser and

a server to which a web site of the advertiser belongs via a telecommunication network and

which is equipped with an image display block which is connected to a server via a radio communication network and can display a local map including the current position of a vehicle, wherein said information receiving terminal comprises a receiver which receives, from the AD delivering equipment, AD information which the AD delivering equipment created from advertiser'"'"'s AD information from an information transmitting terminal and those from the server.

3. The information receiving terminal of claim 2, wherein the information-receiving terminal further comprises

an input unit for entering reservation, purchase, and other request information in response to the received AD information and

a transmitter for transmitting the entered request information to at least one of the advertiser'"'"'s information transmitting terminal and the advertiser'"'"'s web site.

4. A server which is connected, via a telecommunication network, to the AD delivering equipment connected to

an information transmitting terminal which transmits information about an advertiser via a telecommunication network and

an information receiving terminal having an image display unit which can display a local map containing a current vehicle position, and

which contains an web site of an advertiser connected to the information receiving terminal via a mobile network, the server further comprises:

a transmitter for transmitting advertiser'"'"'s AD information to the AD delivering equipment, and

a receiver which receives, from the information receiving terminal on a vehicle, advertiser'"'"'s reservation, purchase, and other request information that a passenger on the vehicle made in response to AD information which the AD delivering equipment created from advertiser'"'"'s AD information sent from an information transmitting terminal and those from the server.

5. An AD delivering method of AD delivering equipment which is connected to

an information transmitting terminal which transmits information about an advertiser via a telecommunication network,

a server, and

an information receiving terminal having an image display unit which can display a local map containing a current vehicle position via a mobile network, and

which comprises a first receiver for receiving from an AD sender, a second receiver for receiving from a information provider, an AD information creator, and an AD information transmitter, the method comprising the steps of:

a step of causing the first receiver to receive advertiser'"'"'s AD information from the information transmitting terminal,

a step of causing the second receiver to receive advertiser'"'"'s AD information, promotion information and other information from the server,

a step of causing the AD information creator to create AD information to be sent to the information receiving terminal from AD information from the information transmitting terminal and AD information from the server, and

a step of causing the AD information transmitter to transmit the AD information created by the AD information creator to the information receiving terminal and to execute visual display of the AD information on an image display unit in the information receiving terminal.

6. An information receiving method of an information receiving terminal equipped with an image display unit capable of displaying a local road map including the current position of a vehicle which is connected to a server via a mobile network and to AD delivering equipment which is connected to an advertiser'"'"'s information receiving terminal by a telecommunication network and to a server which contains advertiser'"'"'s web site via a mobile network, the method comprising:

a step causing a receiver in the information receiving terminal to receive, from the AD delivering equipment, AD information which the AD delivering equipment created from advertiser'"'"'s AD information sent from the information receiving terminal and those sent from the server

7. The information receiving method of claim 6, wherein the method further comprises

a step of causing the request information input block to input reservation, purchase, and other request information that a passenger on the vehicle made in response to the received AD information and

a step of causing the transmitter of the information receiving terminal to transmit the entered request information to at least one of the advertiser'"'"'s information transmitting terminal and the advertiser'"'"'s web site.

8. An information providing method of a server

which is connected, via a telecommunication network, to AD delivering equipment connected to

an information transmitting terminal which transmits information about an advertiser via a telecommunication network and

an information receiving terminal having an image display unit which can display a local map containing a current vehicle position, and

which contains an web site of an advertiser connected to the information receiving terminal via a mobile network, the method comprises

a step of causing a transmitter of the server to transmit advertiser'"'"'s AD information, promotion information and other information to the AD delivering equipment and

a step of causing a receiver of the server to receive, from the user'"'"'s information receiving terminal, advertiser'"'"'s reservation, purchase, and other request information that a passenger on the vehicle made in response to AD information which the AD delivering equipment created from advertiser'"'"'s AD information sent from an information transmitting terminal and those from the server.