Apparatus for displaying local advertising to a display screen

• US 20040044574A1
• Filed: 06/04/2003
• Published: 03/04/2004
• Est. Priority Date: 06/04/2002
• Status: Abandoned Application

• Current Assignee: Kordex Incorporated
• Original Assignee: Kordex Incorporated
• Inventors: Cochran, David W., Cochran, Don W.
• Application Number:
  US10/454,032
• Publication Number:
  US 20040044574A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

An intelligent display device includes a display screen controlled by a microprocessor unit. The intelligent display device has sensors that feedback information from the environment to the microprocessor control for use in intelligently dynamically display advertisements. The display includes a connection to a network, which may be the Internet and further includes soft-keys for allowing passers-by to interact with the device.

Claims

1. An intelligent advertising display apparatus, comprising:

a display console selectively mounted to an associated stationary structure;

at least a first electronic display for use in displaying dynamic information, the at least a first electronic display being operatively connected to the display console, the at least a first electronic display being simultaneously viewable by a plurality people traversing the associated stationary structure;

a logic processing unit operatively communicated to the at least a first electronic display, the logic processing unit having digital memory storage and at least a first digital microprocessing unit, the logic processing unit being operatively mounted proximate to the display console;

wireless communicating means for use in receiving information from an associated remote information source, the wireless communicating means being operatively communicated to the logic processing unit;

global positioning means for use in determining the fixed position of the apparatus, the global positioning means being operatively communicated with the logic processing unit;

at least a first sensor for receiving sensory feedback operatively communicated to the logic processing unit; and

,

wherein the apparatus is operable to selectively display the dynamic information responsive to sensory feedback.

2. The apparatus of claim 1, further comprising:

at least a second electronic display operatively communicated with the logic processing unit for use in displaying the dynamic information in conjunction with the first electronic display.

3. The apparatus of claim 1, further comprising:

a time keeping means for use in identifying time of day, the time keeping means being operatively communicated with the logic processing unit, and,

wherein the apparatus is selectively programmable to automatically display the dynamic information responsive to the time of the day.

4. The apparatus of claim 1, wherein the at least a first sensor includes:

at least a first environmental sensor for use in sensing weather conditions.

5. The apparatus of claim 4, wherein the at least a first sensor includes:

at least a first motion sensor for use in sensing motion proximate to the display console; and

,

wherein the apparatus displays dynamic information responsive to sensory feedback from the at least a first motion sensor.

6. The apparatus of claim 1, wherein the logic processing unit is selectively programmable to automatically display the dynamic information responsive to the global position of the apparatus.

7. The apparatus of claim 6, wherein the dynamic information displayed is advertising information for a predetermined establishment located in proximity to the apparatus.

8. The apparatus of claim 1, wherein the frequency with which the dynamic information is displayed is dependent upon the sensory feedback stored in the digital memory of the logic processing unit.

9. The apparatus of claim 1, wherein the information received by the wireless communicating means is stored in the memory of the logic processing unit;

and,

wherein the at least a first electronic display automatically selectively displays dynamic information responsive to the information received by the wireless communication means.

10. An interactive advertising display system, comprising:

an electronic display mounted to a fixed structure for use in displaying one of a series of dynamic messages;

a programmable controller for use in selectively controlling the displaying of the one of a series of dynamic messages;

wireless communication means operatively communicated to the controller, the wireless communication means adapted to receive associated information;

global positioning means for use in determining the fixed position of the display system, the global positioning means being operatively communicated with the controller; and

,

wherein the system is interactive for use in receiving feedback from passers-by.

11. The interactive advertising display system of claim 10, further comprising:

feedback means for use in receiving feedback from passers-by, the feedback means being operatively communicated to the controller.

12. The interactive advertising display system of claim 11, wherein the feedback means is a keypad.

13. The interactive advertising display system of claim 11, wherein the keypad has selectively programmable softkeys.

14. The interactive advertising display system of claim 11, wherein the controller includes:

memory to store the feedback; and

,

wherein the programmable controller selectively controls displaying the one of a series of dynamic messages responsive to the feedback.

15. The interactive advertising display system of claim 14, wherein the one of a series of dynamic messages is an advertisement for a predetermined retail establishment located in proximity to the system.

16. The interactive advertising display system of claim 14, wherein the length of time that the one of a series of dynamic messages is displayed is dependent upon the feedback stored in the memory of the controller.

17. The interactive advertising display system of claim 14, wherein the frequency with which the one of a series of dynamic messages is displayed is dependent upon the feedback stored in the memory of the controller.

18. The interactive advertising display system of claim 10, wherein the programmable controller automatically selectively controls the displaying of the one of a series of dynamic messages responsive to the information received by the wireless communication means.

19. An intelligent advertising display apparatus, comprising:

a low-profile display enclosure selectively mounted to an associated stationary structure;

at least a first low profile, color, electronic display inside the enclosure for use in displaying dynamic information, the at least a first electronic display being operatively connected to the display console, the at least a first electronic display being simultaneously viewable through one of;

an opening in the enclosure or a viewing window by a plurality of people present near the associated stationary structure;

a logic processing unit operatively communicated to the at least a first electronic display, the logic processing unit having digital memory storage and at least a first digital microprocessor unit, the logic processing unit being operatively mounted proximate to the display enclosure;

wireless communicating means for use in receiving information from an associated remote information source and for communicating back to the remote information source through the wireless communicating means, which is operatively communicated to the logic processing unit;

wherein the apparatus is operable to selectively display the dynamic information response to one of sensory feedback or viewer interaction or wireless remote input device;

at least a first sensor for receiving sensory feedback operatively communicated to the logic processing unit.

20. The apparatus of claim 19 such that the logic processing unit is located within the same outside enclosure as the display, the logic processing unit being equipped with adequate computer processing power, digital memory, and display algorithms as to function autonomously between wireless data downloads from a geographically remote central computer, to display the content in a manner unique to each such display apparatus.

21. The apparatus of claim 19 with global positioning means for determining the geographical fixed position of the apparatus, the global positioning means being operatively communicated with the logic processing unit.

22. The apparatus of claim 19, further comprising:

a time keeping means for use in identifying time of day, the time keeping means being operatively communicated with the logic processing unit, and,

wherein the apparatus is selectively programmable to automatically display the dynamic information responsive to one of the time of day, day of the week, or special calendar day.

23. The apparatus of claim 22 wherein any combination of sensory inputs is used to modify the displayed information.

24. The apparatus of claim 19, wherein the logic processing unit is selectively programmable to automatically display the dynamic information responsive to the exact geographical location of the display.

25. The apparatus of claim 24 wherein the dynamic information displayed is sponsored advertising content.

26. The apparatus of claim 25 wherein the advertising content displayed is composed of at least one of:

advertising, advertorials, editorials, infomercials, entertainment, or education.

27. The apparatus of claim 26 wherein:

the advertising content is composed of a mixed combination of any of;

advertising, advertorials, editorials, infomercials, entertainment, education;

the advertising content is mixed specific to one of the exact known location of the display or the demographics of the viewers.

28. The apparatus of claim 27 wherein the mix of content is modified based upon at least one intelligent software algorithm running in the logic processing unit,

the intelligent software algorithm being capable of evaluating any combination of the demographics of the viewers, sensor data, time/date data, advertiser preferences, viewer traffic, viewer preferences, and viewer feedback, to optimize for the most effective commercial use of the displayed content.

29. The apparatus of claim 25 wherein the operating system is facilitating the display of the dynamic multimedia content according to content display software algorithms

said software algorithms provide for an artificial intelligence that can evaluate any combinations of sensor, location, feedback, or instruction data and optimize the content display for best commercial result.

30. The apparatus of claim 29 wherein at least a portion of the multimedia dynamic content display consists of color video.

31. The apparatus of claim 25 wherein at least a portion of the multimedia content consists of dynamically changing “

still image content”

.

32. The apparatus of claim 19, further comprising:

at least a second electronic display operatively communicated with the logic processing unit for use in displaying the dynamic information in coordinated conjunction with the first electronic display.

33. The apparatus of claim 32 wherein the additional coordinated electronic displays are configured in a “

tiled array”

arrangement comprising a larger resultant combined display.

34. The apparatus of claim 19 wherein at least one of the frequency or length or version, or interaction choices is displayed in accordance with the recent sensory feedback stored in the digital memory which is operatively communicated with the logic processing unit.

35. The apparatus of claim 19, wherein the at least a first sensor includes:

at least a first surroundings sensor.

36. The apparatus of claim 35, wherein the at least a first sensor includes:

at least a first motion sensor for use in sensing human motion proximate to the display console;

and wherein the apparatus displays dynamic information responsive to sensory feedback from the at least a first motion sensor.

37. The apparatus of claim 35, such that one of the additional sensors is a camera.

38. The apparatus of claim 35, such that one of the additional sensors is a microphone sensitive to human voice;

the microphone being operatively connected to a logic processing unit to translate the human voice sounds by way of voice recognition software processing technology.

39. The apparatus of claim 35, such that one of the sensors is capable of receiving the digital radio signature from one of a cell phone or personal digital assistant or other personal electronic device or other personal communication device;

the digital signature of said device is stored in the memory of the logic processing unit for future use.

40. The apparatus of claim 37, such that at least one of:

camera image, voice signature, fingerprint, cell-phone (wireless phone) signature, personal digital device signature, electronic watch signature such that is stored;

the stored signatures are used for commercial value.

41. The apparatus of any of claims 40 wherein the display devices are positioned in public waiting spaces to attract viewers of the displayed content.

42. The apparatus of any of claims 40 wherein the advertising display device is used in one of dentists or orthodontist waiting spaces or treatment rooms.

43. The apparatus of any of claims 19 through 40 wherein the advertising display device is used in medical professional waiting rooms or treatment rooms.

44. The apparatus of claim 35, wherein the sensors include a magnetic strip reading sensor for use with viewers'"'"' credit cards.

45. The apparatus of any of claims 43 wherein the wireless data communications is through the publicly established cellular telephone system.

46. The apparatus of any of claims 43 wherein the wireless data communications to the display units is through at least one publicly established data communications network.

47. The apparatus of claim 45, wherein the wireless data communications is in the form of digital data.

48. The apparatus of any of claims 47 wherein the wireless communications is used to download from a main server at least one of display content, display algorithms, display schedules, viewer interaction assignments, dynamic image progressions, digital video segments, timely announcements, news content.

49. The apparatus of any of claims 48 wherein the wireless data communications link will facilitate two-way communications whereby at least one of viewer interaction, viewer feedback, viewer information, viewer demographics, passer-by data, passer-by demographics, purchasing instructions, purchasing information which are periodically sent to the main server for commercial use.

65. The apparatus of claim 20, wherein the outer enclosure is in the form of an aesthetically pleasing and tamper resistant housing with a viewing window through which the display can be readily seen and such that it protects the electronic display screen and the other enclosed components from at least one of human, animal, or environmental abuse.

50. An interactive advertising display system, comprising:

an electronic display mounted to a fixed structure for use in displaying one of a series of dynamic messages;

a programmable controller for use in selectively controlling the displaying of the one of a series of dynamic messages;

digital memory sufficient for storing the display content that will be displayed until at least the next wireless download update;

wireless communication means operatively communicated to the controller, the wireless communication means adapted to receive all display content data, updates, and instructions;

wherein the system is interactive for use in receiving feedback from interested viewers.

51. The apparatus of claim 50, wherein the user interaction is facilitated by a means other than an alpha-numeric keypad

52. The interactive advertising display system of claim 50, further comprising:

feedback means for use in receiving feedback about passers-by, the feedback means being operatively communicated to the controller.

53. The interactive advertising display system of claim 52, wherein the feedback means is a simplified keypad.

54. The interactive advertising display system of claim 52, wherein the keypad has selectively programmable softkeys;

such softkeys being located proximate to the display screen and the display will be programmed to indicate the current function of the key according to the currently displayed content.

55. The interactive advertising display system of claim 50, wherein the controller includes:

digital memory to store the feedback; and

,

wherein the programmable controller selectively controls displaying the one of a series of dynamic messages responsive to the feedback.

56. The interactive advertising display system of claim 55, wherein the one of a series of dynamic messages is an advertisement for a predetermined retail establishment located in proximity to the system.

57. The interactive advertising display system of claim 55, wherein at least one of the length of time for displaying messages or the selection of dynamic messages displayed is dependent upon the feedback stored in the memory of the controller and under the control of the intelligent logic processing unit.

58. The interactive advertising display system of claim 55, wherein the content of a series of dynamic messages is displayed, at least partially, in accordance to the feedback stored in the memory associated with the controller.

59. The apparatus of claim 50, wherein the viewer that interacts with the display device is typically not the owner.

60. The apparatus of claim 52, whereby the interactive capability is facilitated by a touch-screen capability;

such touch screens being programmably changed according to the current content to encourage viewer feedback.

61. The apparatus of claim 50, wherein the algorithms used in the programmable controller automatically selectively control the displaying of the one of a series of dynamic messages responsive to the instruction information received through the wireless communication means.

62. The apparatus of claim 61, whereby the interactive display selections are modified according to the intelligent sensor feedback.

63. The apparatus of claim 50, wherein the information received by the wireless communicating means is stored in the memory of the logic processing unit;

and,

wherein the at least a first electronic display automatically selectively displays dynamic information responsive to the information received or display algorithms sent by the wireless communications means.

64. The apparatus of claim 63, wherein the display automatically and selectively displays the dynamic information responsive to the combination of display algorithms and sensor feedback information.

66. The apparatus of claim 50, wherein the logic processing unit is equipped with adequate computer processing power, digital memory, and display algorithms as to function autonomously for at least 10 hours, so the public network wireless data downloads from a geographically remote central computer can take place during the lower cost, off-peak time.

67. An intelligent advertising display apparatus, comprising:

a low-profile display enclosure selectively mounted to an associated stationary structure;

at least a first low profile, color, electronic display inside the enclosure for use in displaying dynamic information, the at least a first electronic display being operatively connected to the display console, the at least a first electronic display being simultaneously viewable through one of;

an opening in the enclosure or a viewing window by a plurality of people present near the associated stationary structure;

a logic processing unit operatively communicated to the at least a first electronic display, the logic processing unit having digital memory storage and at least a first digital microprocessor unit, the logic processing unit being operatively mounted proximate to the display enclosure;

a communicating means for use in receiving digital information from an associated remote information source and for communicating back to the communicating means, being operatively communicated to the logic processing unit;

the content displayed is sponsored commercial messages composed of at least one of advertorials, editorials, infomercials, or education;

a means for viewers to provide interactive responses to aspects of the sponsored content;

wherein the apparatus is operable to selectively display the dynamic information response to at least one of sensory feedback, viewer interaction, or a wireless remote input device;

at least a first sensor for receiving surroundings feedback operatively communicated to the logic processing unit.

68. The apparatus of claim 67 wherein the interactive viewer feedback is accomplished through a means other than an alpha-numeric keyboard.

69. The apparatus of claim 67 wherein sensors are providing substantial information about a viewer such that content can be optimized from the information.