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System and method for utilizing EPG database for modifying advertisements

  • US 20040045025A1
  • Filed: 06/03/2003
  • Published: 03/04/2004
  • Est. Priority Date: 06/28/1999
  • Status: Active Grant
First Claim
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1. A method for displaying an advertisement in an electronic program guide (EPG) comprising the steps of:

  • storing television schedule information including time, data, and channel information for a plurality of television programs in a database local to a viewer;

    local to the viewer, receiving a telecast advertisement via a television signal;

    local to the viewer, inserting one or more of the time, data, and channel information for a television program into the received advertisement to form a modified advertisement; and

    displaying the modified advertisement information in the EPG on a screen.

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