Advertisement services on mobile terminals

• US 20040048604A1
• Filed: 02/12/2003
• Published: 03/11/2004
• Est. Priority Date: 09/05/2002
• Status: Abandoned Application

• Current Assignee: NEC Europe Ltd (NEC Corporation)
• Original Assignee: NEC Europe Ltd (NEC Corporation)
• Inventors: Idei, Tsuneo
• Application Number:
  US10/365,569
• Publication Number:
  US 20040048604A1
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

A method is provided for providing advertisement services on mobile telephones. A transmission is sent from a first terminal to a second terminal via a transmission network. Advertisement data is attached to the transmission by the first terminal. A second terminal receives the transmission of the advertisement data and displays the advertisement data to a user of a second terminal.

Claims

1. A method for providing advertisement services on mobile telephones comprising the steps of:

sending a transmission from a first terminal to a second terminal via a network;

attaching advertisement data to the transmission;

receiving the transmission and advertisement data at the second terminal; and

displaying the advertisement data to a user of the second terminal.

2. A method according to claim 1 in which the step of attaching the advertisement data to the message is performed by the first terminal and the advertisement data comprises data stored in an internal memory of the first terminal.

3. A method according to claim 1 in which the step of attaching advertisement data to the message is performed by the network as the transmission passes through the network.

4. A method according to claim 3 in which the network includes an advertisement data server for providing advertisement data to attach to a transmission.

5. A method according to any previous claim including the step of storing the advertisement data in the second terminal.

6. A method according to claim 5 including the step of comparing received advertisement data with the stored advertisement data and updating the stored advertisement data in dependence on the result of the comparison.

7. A method according to claims 5 or 6 including the step of storing data for more than one advertisement in the second terminal.

8. A method according to claim 7 including the step of assigning priorities to each of the stored advertisements and displaying them in dependence on the assigned priorities.

9. A method for providing advertisement services on mobile terminals substantially as herein described.