Advertising on an interactive screensaver

• US 20040049419A1
• Filed: 09/06/2002
• Published: 03/11/2004
• Est. Priority Date: 09/06/2002
• Status: Abandoned Application

• Current Assignee: Olia, Inc.
• Original Assignee: Olia, Inc.
• Inventors: Knight, Leonard K.
• Application Number:
  US10/236,321
• Publication Number:
  US 20040049419A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A method of displaying an advertisement on a user device, the method including displaying a screensaver window on the user device, the screensaver window having a first mobile image and an active region, collecting user interaction information corresponding to a user'"'"'s interactions with the screensaver window, determining a new first mobile image based upon the user tracking information, and displaying the new first mobile image on the screensaver window.

Claims

1. A method of displaying an advertisement on a user device, the method comprising:

displaying a screensaver window on the user device, the screensaver window having a first mobile image and an active region;

collecting user interaction information corresponding to a user'"'"'s interactions with the screensaver window;

determining a new first mobile image based upon the user tracking information; and

displaying the new first mobile image on the screensaver window.

2. The method of claim 1, wherein at least one of the first mobile image and the new first mobile image comprises at least one of an advertising image and a promotional message.

3. The method of claim 1, wherein collecting comprises:

determining user interaction information, the user interaction information including at least one of a number of times the screensaver window has been displayed on the user device, a user preference selection, a user menu selection, a user first image selection, a user active region selection, and a time that the screensaver window has been displayed on the user device.

4. The method of claim 1, further comprising:

detecting a selection of the active region; and

displaying an additional image on the screensaver window.

5. The method of claim 4, wherein the additional image comprises a menu of selectable options, the method further comprising:

detecting a selection of a menu option; and

displaying the new first mobile image based upon the detected menu selection.

6. The method of claim 4, wherein the additional image comprises a menu of selectable options, the method further comprising:

detecting a selection of a menu option; and

displaying an associated window on the screensaver window.

7. The method of claim 6, wherein the associated window comprises a window displaying at least one of an advertising image and a promotional message.

8. The method of claim 1, further comprises:

sending a data message from a host computer to the user computer, the data message including information representing the new first mobile image.

9. The method of claim 1, further comprising:

receiving a module from the host computer, the module corresponding to the new first mobile image displayable on the screensaver window.

10. The method of claim 9, wherein the new first mobile image comprises at least one of an advertising image and a promotional message.

11. The method of claim 1, further comprising:

receiving a module from the host computer, the module corresponding to an associated window displayable on the screensaver window.

12. The method of claim 1, further comprising:

displaying an exit option image on the screensaver window.

13. The method of claim 12, wherein the exit option image comprises a mobile image.

14. The method of claim 12 or 13, further comprises:

detecting an input to the user device corresponding to an exit action; and

clearing the screensaver window.

17. The article of claim 1, wherein collect user interaction information comprises instructions causing a machine:

determine user interaction information, the user interaction information including at least one of a number of times the screensaver window has been displayed on the user device, a user preference selection, a user menu selection, a user first image selection, a user active region selection, and a time that the screensaver window has been displayed on the user device.

15. An article comprising a machine-readable medium that stores machine-executable instructions for displaying an advertisement on a user device, the instructions causing a machine to:

display a screensaver window on the user device, the screensaver window having a first mobile image and an active region;

collect user interaction information corresponding to a user'"'"'s interactions with the screensaver window;

determine a new first mobile image based upon the user tracking information; and

display the new first mobile image on the screensaver window.

16. The article of claim 15, wherein at least one of the first mobile image and the new first mobile image comprises at least one of an advertising image and a promotional message.

18. The article of claim 15, further comprising instructions causing a machine:

detect a selection of the active region; and

display an additional image on the screensaver window.

19. The article of claim 18, wherein the additional image comprises a menu of selectable options, the article further comprises instructions causing a machine to:

detect a selection of a menu option; and

display a new first mobile image based upon the detected menu selection.

20. The article of claim 18, wherein the additional image comprises a menu of selectable options, the article further comprises instructions causing a machine to:

detect a selection of a menu option; and

display an associated window on the screensaver window.

21. The article of claim 15, further comprises instructions causing a machine to:

receive a module from a host computer, the module including information representing a new first mobile image, the new first mobile image comprising at least one of an advertising image and a promotional message.

22. The article of claim 15, further comprises instructions causing a machine to:

receive a module from a host computer, the module corresponding to an associated window displayable over the screensaver window.

23. The article of claim 15, further comprises instructions causing a machine to:

display an exit option image on the screensaver window.

24. The article of claim 23, further comprises instructions causing a machine to:

detect an input to the user device corresponding to an exit action; and

clear the screensaver window.