Systems and methods for providing pre-point-of-sale incentive marketing
First Claim
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1. A system for generating a printable discount coupon in a retail store comprising:
- a plurality of terminals at specialty department locations, each terminal including a label printing mechanism, and having an interface for receiving information about a customer'"'"'s product selection;
an incentive datastore having data describing available incentives, the available incentives being associated with particular product selections; and
mechanisms within the terminals responsive to received information about a customer'"'"'s product selection to access the incentive datastore to obtain at least one incentive description associated with the customer'"'"'s product selection and print a coupon implementing the incentive using the label printing mechanism.
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Abstract
A system and method for printing coupons at various specialty departments within a retail store at the time a product selection is made, but prior to the point-of-sale. The coupons preferably provide incentives for complementary goods based upon the selected product, and may also take into account shopping history or other factors relevant to a particular consumer. The coupons are provided on a rotating basis in preferred examples so that particular coupons are selected from a pool of available incentives, but each purchase instance may result in a different set of coupons being attached to the product.
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Citations
16 Claims
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1. A system for generating a printable discount coupon in a retail store comprising:
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a plurality of terminals at specialty department locations, each terminal including a label printing mechanism, and having an interface for receiving information about a customer'"'"'s product selection;
an incentive datastore having data describing available incentives, the available incentives being associated with particular product selections; and
mechanisms within the terminals responsive to received information about a customer'"'"'s product selection to access the incentive datastore to obtain at least one incentive description associated with the customer'"'"'s product selection and print a coupon implementing the incentive using the label printing mechanism. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A locally printable product label comprising:
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a product information portion having information specifically relevant to a particular consumer selection printed thereon; and
a coupon having an incentive offer that is specifically relevant to the particular consumer selection. - View Dependent Claims (8)
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9. A terminal for use at a specialty department in a retail environment, the terminal comprising:
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a label printing mechanism;
an interface for receiving information about a customer'"'"'s product selection; and
coupon processes operable at the time of a customer'"'"'s product selection that are responsive to received information about a customer'"'"'s product selection to identify at least one incentive description associated with the customer'"'"'s product selection and print a coupon implementing the identified incentive using the label printing mechanism. - View Dependent Claims (10, 11, 12)
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13. Software for generating a coupon in response to a consumer product selection comprising:
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product selection processes for identifying information about a specific customer product selection, the information selected from the group consisting of product type, name, brand, quantity, grade, price per unit, UPC, weight, source, and shelf life;
coupon selection processes for identifying one or more coupon offers associated with the information identified by the product selection processes; and
printing processes for printing a product label comprising both information about the specific product selection and a printed representation of the coupon offer.
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14. A method for implementing a marketing incentive program comprising:
within a retail environment, after a product selection has been made but before a product purchase has been completed, providing an incentive coupon based upon the product selection but for goods and/or services different from that of the product selection. - View Dependent Claims (15, 16)
Specification