Smart content information merge and presentation

• US 20040054573A1
• Filed: 08/28/2002
• Published: 03/18/2004
• Est. Priority Date: 08/28/2002
• Status: Abandoned Application

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Gupta, Ram, Truong, Binh, Shah, Samir
• Application Number:
  US10/229,851
• Publication Number:
  US 20040054573A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating

Abstract

A method for merging information based on a user profile comprises selecting a template definition file, reading the selected template definition file, selecting at least one offer definition file with an extension indicated by the template definition file, reading each of the selected at least one offer definition files, ranking offers defined by the offer definition files, and presenting a hypertext mark-up language page with the ranked offers to a user.

Claims

1. A method for merging and presenting content information comprising:

selecting a template definition file;

reading said selected template definition file;

selecting at least one offer definition file with an extension indicated by said template definition file;

reading each of said selected at least one offer definition files;

ranking offers defined by said offer definition files; and

presenting a hypertext mark-up language page with said ranked offers to a user.

2. The method of claim 1 further comprising merging said offers based on merge identifications provided in said offer definition file of each offer.

3. The method of claim 1 further comprising filtering offers based on dynamic arbitrary attributes provided by said offer definition file.

4. The method of claim 1 further comprising determining whether all offer definition files with said extension indicated by said template definition file have been read.

5. The method of claim 4 further comprising repeating said selecting an offer definition file and said reading said selected offer definition file in response to a determination that all offer definition files have not been read.

6. The method of claim 1 further comprising determining if all of said template definition files have been read.

7. The method of claim 6 further comprising repeating, in response to a determination that all template definition files have not been read, said selecting a template definition file, said reading said selected template definition file, said selecting at least one offer definition file, said reading each of said selected offer definition files, said ranking.

8. The method of claim 1 further comprising reading an offers directory path from a configuration file of a service delivery platform application carrying out said method.

9. The method of claim 8 further comprising selecting a locale folder.

10. The method of claim 9 wherein said locale folder is in said offers directory.

11. The method of claim 9 wherein said selecting a locale folder is carried out based on a client environment.

12. The method of claim 9 wherein said selecting a locale folder is carried out based on a client location.

13. The method of claim 9 wherein said template definition file is selected from said locale folder.

14. The method of claim 1 wherein said reading of said template definition file comprises reading at least one field selected from a group of fields consisting of:

a hyper text mark-up language template filepath;

an offer definition filepath;

an offer definition file extension;

content;

a hypertext mark-up language output file name;

a maximum number of offers to display; and

replaceable text.

15. The method of claim 1 wherein said reading of said offer definition file comprises reading at least one field selected from a group of fields consisting of:

a content filepath; and

an offer business value.

16. The method of claim 1 wherein said reading of said offer definition file comprises reading at least one field selected from a group of fields consisting of:

a merge identification;

an offer display priority;

a promotion code;

at least one dynamic arbitrary filter attribute;

a partner identification;

a sweepstakes code;

a coupon code;

a type of offer;

an offer pertaining to specific product line; and

a zip code.

17. The method of claim 1 further comprising determining placement of said offers on an offer page to be displayed.

18. The method of claim 1 wherein said ranking is made based on business values of said offers.

19. The method of claim 1 further comprising selecting a hypertext mark-up language template based on a number of offers to display as indicated in said template definition file.

20. A content information merge and presentation system comprising:

at least one synchronization server;

at least one content server;

network connectivity providing data communication between at least one user device and said servers;

at least one template definition file;

at least one offer definition file;

at least one hypertext mark-up language template; and

a client service delivery platform application running on said user device, said application merging said at least one template definition file, said at least one offer definition file, and said at least one hypertext mark-up language template file, to present an offers page for display by said user device.

21. The system of claim 20 wherein said at least one synchronization server is said at least one content server.

22. The system of claim 20 wherein said merging also includes merging offers based on merge identifications provided in said offer definition file of each offer.

23. The system of claim 20 wherein said at least one offer definition file comprises, at least in part, dynamic arbitrary attributes for filtering offers by said service delivery platform.

24. The system of claim 20 wherein said template definition file comprises at least one field selected from a group of fields consisting of:

a hyper text mark-up language template filepath;

an offer definition filepath;

an offer definition file extension;

content;

a hypertext mark-up language output file name;

a maximum number of offers to display; and

replaceable text.

25. The system of claim 20 wherein said offer definition file comprises at least one field selected from a group of fields consisting of:

a content filepath; and

an offer business value.

26. The system of claim 20 wherein said offer definition file comprises at least one field selected from a group of fields consisting of:

a merge identification;

an offer display priority;

a promotion code;

at least one dynamic arbitrary filter attribute;

a partner identification;

a sweepstakes code;

a coupon code;

a type of offer;

an offer pertaining to specific product line; and

a zip code.

27. The system of claim 20 wherein said application determines placement of said offers on said offers page based on relative business values of said offers.

28. The system of claim 20 wherein said application selects said at least one hypertext mark-up language template based on a number of offers to display as indicated in said template definition file.

29. The system of claim 28 wherein said application reads an offers directory path from an associated configuration file.

30. The system of claim 29 wherein said application selects a locale folder in said offers directory.

31. The system of claim 30 wherein said selection is carried out based on a client environment.

32. The system of claim 30 wherein said selecting is carried out based on a client location.

33. The system of claim 30 wherein said template definition file is in said locale folder.

34. A method for merging content information comprising:

selecting a template definition file;

reading said selected template definition file;

selecting an offer definition file with an extension indicated by said selected template definition file;

reading said selected offer definition file;

determining whether all offer definition files with said extension indicated by said selected template definition file have been read;

repeating, in response to a determination that all offer definition files have not been read, said selecting an offer definition file and said reading said selected offer definition file;

ranking offers defined by said selected offer definition files;

writing a hypertext mark-up language output file based on said offers and said ranking;

determining if all of said template definition files have been read;

repeating, in response to a determination that all template definition files have not been read;

said selecting a template definition file, said reading said selected template definition file, said selecting an offer definition file, said reading said selected offer definition file, said determining whether all offer definition files been read, said repeating said selecting and reading an offer definition file, said ranking, and said writing; and

presenting, in response to all template definition files having been read, a hypertext mark-up language page with said ranked offers.

35. The method of claim 34 wherein said selecting a template definition file is carried out based, at least in part, on a client environment.

36. The method of claim 34 wherein said selecting a template definition file is carried out based, at least in part, on a client location.

37. The method of claim 34 further comprising determining placement of said offers on an offer page to be displayed.

38. The method of claim 37 wherein said placement determination is based at least in part on business values of said offers.

39. The method of claim 34 further comprising merging said offers based on merge identifications provided in said offer definition file of each offer.

40. The method of claim 34 further comprising filtering offers based on dynamic arbitrary attributes provided by said offer definition file.

41. The method of claim 34 further comprising selecting a hypertext mark-up language template based on a number of offers to display as indicated in said template definition file.

42. The method of claim 41 wherein said presenting further comprises merging said selected template definition file, said selected offer definition file and said hypertext mark-up language template to provide said hypertext mark-up language page.

43. The method of claim 34 wherein said reading of said template definition file comprises reading at least one field selected from a group of fields consisting of:

a hyper text mark-up language template filepath;

an offer definition filepath;

an offer definition file extension;

content;

a hypertext mark-up language output file name;

a maximum number of offers to display; and

replaceable text.

44. The method of claim 34 wherein said reading of said offer definition file comprises reading at least one field selected from a group of fields consisting of:

a content filepath; and

an offer business value.

45. The method of claim 34 wherein said reading of said offer definition file comprises reading at least one field selected from a group of fields consisting of:

a merge identification;

an offer display priority;

a promotion code;

at least one dynamic arbitrary filter attribute;

a partner identification;

a sweepstakes code;

a coupon code;

a type of offer;

an offer pertaining to specific product line; and

a zip code.

46. The method of claim 34 further comprising reading an offers directory path from a configuration file of a service delivery platform application carrying out said method.

47. The method of claim 46 further comprising selecting a locale folder from said offers directory.

48. The method of claim 47 wherein said template definition file is selected from said locale folder.