Advertisement selecting apparatus, advertisement selecting method and storage medium
First Claim
1. An advertisement selecting system for selecting advertisement information to be inserted into contents requested by a subscriber for audiovisual use in an information-providing space involving parties made up of a content provider providing contents, a commercial sponsor offering advertisement information to be attached to said contents, and said subscriber, said advertisement selecting system comprising means of:
- comparing means for comparing attribute information held individually by said contents, said advertisement information, and said subscriber, with requirements held individually by said contents, said advertisement information, and said subscriber regarding the selection of advertisements, in order to acquire individual degrees of satisfaction for said content provider, said commercial sponsor, and said subscriber; and
selecting means for selecting the advertisement which maximizes the overall degree of satisfaction for said content provider, said commercial sponsor, and said subscriber, as the selected advertisement to be inserted into the contents requested by said subscriber for audiovisual use.
1 Assignment
0 Petitions
Accused Products
Abstract
An advertisement selecting system is disclosed providing, when selecting advertisements to be exposed to subscribers over the Internet, exposure control reflecting the inventory of advertisements by taking into account results of past exposure of each of the advertisements. When subscribers with a particular profile biased to specific tastes or preferences gain access to contents carrying advertisements, the first-ranked advertisement, i.e., the one best targeted for the subscribers in question, is exposed repeatedly but in a manner also making way for the advertisements in second and subsequent places which would be less likely to be exposed if handled conventionally, so that the stocked advertisements are exposed in fairly averaged fashion. Advertisement exposure is thus controlled in a manner averting lopsided exposure of certain (or partial) advertisement information by giving consideration to the advertisement inventory.
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Citations
46 Claims
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1. An advertisement selecting system for selecting advertisement information to be inserted into contents requested by a subscriber for audiovisual use in an information-providing space involving parties made up of a content provider providing contents, a commercial sponsor offering advertisement information to be attached to said contents, and said subscriber, said advertisement selecting system comprising means of:
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comparing means for comparing attribute information held individually by said contents, said advertisement information, and said subscriber, with requirements held individually by said contents, said advertisement information, and said subscriber regarding the selection of advertisements, in order to acquire individual degrees of satisfaction for said content provider, said commercial sponsor, and said subscriber; and
selecting means for selecting the advertisement which maximizes the overall degree of satisfaction for said content provider, said commercial sponsor, and said subscriber, as the selected advertisement to be inserted into the contents requested by said subscriber for audiovisual use. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An advertisement selecting method for selecting advertisement information to be inserted into contents requested by a subscriber for audiovisual use in an information-providing space involving parties made up of a content provider providing contents, a commercial sponsor offering advertisement information to be attached to said contents, and said subscriber, said advertisement selecting method comprising the steps of:
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a comparing step for comparing attribute information held individually by said contents, said advertisement information, and said subscriber, with requirements held individually by said contents, said advertisement information, and said subscriber regarding the selection of advertisements, in order to acquire individual degrees of satisfaction for said content provider, said commercial sponsor, and said subscriber; and
a selecting step for selecting the advertisement which maximizes the overall degree of satisfaction for said content provider, said commercial sponsor, and said subscriber, as the selected advertisement to be inserted into the contents requested by said subscriber for audiovisual use. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A storage medium which stores physically, in a computer-readable format, computer software for causing a computer system to select advertisement information to be inserted into contents requested by a subscriber for audiovisual use in an information-providing space involving parties made up of a content provider providing contents, a commercial sponsor offering advertisement information to be attached to said contents, and said subscriber, said computer software comprising the steps of:
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a comparing step for comparing attribute information held individually by said contents, said advertisement information, and said subscriber, with requirements held individually by said contents, said advertisement information, and said subscriber regarding the selection of advertisements, in order to acquire individual degrees of satisfaction for said content provider, said commercial sponsor, and said subscriber; and
a selection step for selecting the advertisement which maximizes the overall degree of satisfaction for said content provider, said commercial sponsor, and said subscriber, as the selected advertisement to be inserted into the contents requested by said subscriber for audiovisual use.
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28. An advertisement selecting apparatus for selecting advertisement information for exposure to a subscriber, said advertisement selecting apparatus comprising means of:
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advertisement exposure result managing means for managing results of the past exposure to said subscriber of individual advertisements constituting said advertisement information; and
advertisement information selecting means for selecting, from among candidate advertisements, those to be exposed to said subscriber based on said results of said past exposure. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35, 36)
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37. An advertisement selecting method for selecting advertisement information for exposure to a subscriber, said advertisement selecting method comprising the steps of:
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a managing step for managing results of the past exposure to said subscriber of individual advertisements constituting said advertisement information; and
a selecting step for selecting, from among candidate advertisements, those to be exposed to said subscriber based on said results of said past exposure. - View Dependent Claims (38, 39, 40, 41, 42, 43, 44, 45)
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46. A storage medium which stores physically, in a computer-readable format, computer software for causing a computer system to select advertisement information for exposure to a subscriber, said computer software comprising the steps of:
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a managing step for managing results of the past exposure to said subscriber of individual advertisements constituting said advertisement information; and
a selecting step for selecting, from among candidate advertisements, those to be exposed to said subscriber based on said results of said past exposure.
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Specification