Method and system for marketing of product and a reward function
First Claim
1. A method for collecting data on a communication device user into at least one register of a customer register, comprising a product, the product comprising a product code and a product code transmitter for wirelessly transmitting the product code, a database for maintaining the customer register of said product code and at least one communication device capable of receiving said product code, the method comprising:
- receiving said product code by means of the communication device;
transmitting the product code received wirelessly by means of the communication device and an identity code of said communication device and user data pre-stored in the communication device from the communication device through a communication network to a server; and
storing said identity code and said user data on the communication device user by means of the server in said at least one register.
1 Assignment
0 Petitions
Accused Products
Abstract
A method and system for collecting data on a user of communication device into a customer register. A product of a consumer carries out active marketing by transmitting a product code to its environment. The user of the communication device receives the product code when he retrieves the product data corresponding to the product code from a server or when he performs a purchase operation concerning the product to which said product code refers, data on the user of the communication device are stored in the customer register and a reward is formed to the consumer on the basis of the realized retrieval of said product data, or said purchase operation and the product code referring to the identity codes of the consumer.
15 Citations
25 Claims
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1. A method for collecting data on a communication device user into at least one register of a customer register, comprising a product, the product comprising a product code and a product code transmitter for wirelessly transmitting the product code, a database for maintaining the customer register of said product code and at least one communication device capable of receiving said product code, the method comprising:
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receiving said product code by means of the communication device;
transmitting the product code received wirelessly by means of the communication device and an identity code of said communication device and user data pre-stored in the communication device from the communication device through a communication network to a server; and
storing said identity code and said user data on the communication device user by means of the server in said at least one register. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for collecting data on a communication device user into at least one register of a customer register, comprising:
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a product, the product comprising a product code and a product code transmitter for wirelessly transmitting the product code;
a database for maintaining the customer register of said product code;
at least one communication device capable of receiving said product code;
reception means for receiving the product code by means of the communication device;
a server;
wherein the communication device comprises transmission means for transmitting the product code received by means of the communication device, an identity code of said communication device and user data pre-stored in the communication device through a communication network to at least one register of the customer register, and wherein the server is arranged to store said identity code and said user data in at least one register of said database. - View Dependent Claims (11, 12, 13, 14)
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15. A device for collecting data on a mobile station user into at least one register of a customer register comprising a database for maintaining the customer register of a product code transmitted by a product code transmitter, the device comprising:
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reception means for receiving the product code received by means of a wireless communication device, an identity code of said communication device and user data pre-stored in the communication device through a wireless communication network; and
storing means for storing said identity code and said user data in said at least one register of the database. - View Dependent Claims (16, 17, 18)
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- 19. A computer program product for collecting data on a communication device user into a customer register, the computer program product comprising computer program means for maintaining in a database the customer register of a product code transmitted by a product code transmitter of the product, wherein the computer program product further comprises computer program means for receiving the product code received by means of the communication device, an identity code of said communication device and user data pre-stored in the communication device, and computer program means for storing said identity code and said user data in said database customer register.
- 23. A wireless communication device for collecting data on a communication device user into a customer register, comprising first reception means for wirelessly receiving a product code of a product, wherein the communication device further comprises transmission means for transmitting said product code, an identity code of said communication device and user data pre-stored in the communication device through a wireless communication network to a server.
Specification