Dynamic smart card/media imaging
First Claim
1. A method of displaying data utilizing information stored on smart media, the method comprising the steps of:
- downloading the data onto the smart media and storing the data in memory located on the smart media, the data comprising a set of images having at least one image;
downloading a profile of a smart media holder onto the smart media, the profile containing personal data and usage data about the smart media holder;
presenting the smart media to a card reader located on end equipment and downloading the profile of the smart media holder to the end equipment;
comparing the profile to a set of destinations to determine which image in the set of images to display, each image in the set of images corresponding to a destination in the set of destinations located in close proximity to the end equipment;
selecting an image from the set of images corresponding to a destination in the set of destinations; and
displaying the image on a display.
3 Assignments
0 Petitions
Accused Products
Abstract
The present invention relates to a smart electronic media dynamic imaging system and method to store and retrieve intelligent data that may be used for a variety of purposes, including displaying images, user alerts, or textual messages. Smart media includes technologies such as smart cards (IC cards), optical memory cards and the like that would contain data for the purpose of providing graphical user information, such as advertisements. The system is comprised of smart media, a reader, a vendor or electronic gate having display and a hosting computer that allows for the transfer and receiving of image data such as text, icons, bit maps and graphical data on to and from the smart media. The method stores image data onto the smart media, in either a compressed image format or in the form of data address pointers, and locates images in a host computer such as that of the gate, vendor or store/station computer. In addition, a method of supplying personal data to a decision tree to determine what image data or file should be displayed is disclosed. The stored data held within the smart media, may contain personal data, usage information, and/or user profile tags (information) that can be used to decipher or data mine what data is to be activated or displayed onto the electronic fare or access gate or that of the retailers patron display.
66 Citations
61 Claims
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1. A method of displaying data utilizing information stored on smart media, the method comprising the steps of:
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downloading the data onto the smart media and storing the data in memory located on the smart media, the data comprising a set of images having at least one image;
downloading a profile of a smart media holder onto the smart media, the profile containing personal data and usage data about the smart media holder;
presenting the smart media to a card reader located on end equipment and downloading the profile of the smart media holder to the end equipment;
comparing the profile to a set of destinations to determine which image in the set of images to display, each image in the set of images corresponding to a destination in the set of destinations located in close proximity to the end equipment;
selecting an image from the set of images corresponding to a destination in the set of destinations; and
displaying the image on a display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 47)
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12. A method of displaying data utilizing information stored on smart media, the method comprising the steps of:
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storing a set of images in memory on end equipment, each image in the set of images is stored in a separate address in the memory;
downloading a profile of a smart media holder onto the smart media, the profile containing personal data and usage data about a smart media holder;
presenting the smart media to a card reader located on end equipment and downloading the profile of the smart media holder to the end equipment;
comparing the profile to the set of images to determine which image in the set of images to display;
selecting an image from the set of images and locating the address in memory where the image is stored;
directing the end equipment to display the image stored at the address in memory; and
displaying the image on a display screen. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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21. A method of storing and displaying data contained on smart media, the method comprising the steps of:
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presenting the smart media to a device, the device containing a database of information of available discounts to a smart media holder, the data on the smart media comprised of usage data and a profile of the smart media holder;
downloading the data stored on the smart media to the device and comparing the data to the database of information to determine if the smart media holder is eligible for a discount;
transferring the discount to the smart media if the smart media holder is eligible; and
displaying the coupon. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A method of displaying data stored on smart media, the method comprising the steps of:
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downloading the data onto the smart media, the smart media containing a display screen for displaying the data;
storing the data in memory located on the smart media, the data comprising a set of images having at least one image;
instructing the smart media to display a listing of available images on the display screen;
selecting an image from the list of available images in the set of images to display on the display screen, the image selected is determined by a smart media holder; and
displaying the selected image on the display screen. - View Dependent Claims (34, 35, 36, 37, 38)
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39. A method of encoding data on smart media, the method comprising the steps of:
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downloading a set of images to end equipment from a host computer, the set of images having at least one image;
presenting the smart media to a card reader located on the end equipment and transferring an image from a set of images to the smart media; and
displaying the image on a display screen when the smart media is presented to any card reader. - View Dependent Claims (40, 41, 42, 43, 44, 45, 46, 48)
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49. A method of encoding data on smart media, the method comprising the steps of:
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storing a database of information of available discounts to a smart media holder on a device, the data on the smart media comprised of usage data and personal data of the smart media holder;
presenting the smart media to a card reader located on the device and downloading the data to the device; and
comparing the data to the available discounts and if the data matches a discount in the available discounts, automatically retrieving and downloading the discount onto the smart media for immediate use by the smart media holder. - View Dependent Claims (50, 51, 52, 53, 54, 55)
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56. A method of displaying data utilizing information stored on smart media, the method comprising the steps of:
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storing a set of image identifiers on a device that point to a set of available images;
storing a file on the smart media that contain identification numbers that point to the set of images;
presenting the smart media to a card reader located on the device and downloading the file to a device;
selecting an identification number from the file and pointing to an image in the set of available images to display; and
displaying the image on a display screen. - View Dependent Claims (57, 58, 59, 60, 61)
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Specification