Method for providing feedback to advertising on interactive channels
First Claim
1. A method for obtaining feedback from consumers receiving an advertisement from an ad provided through an interactive channel, the method comprising the steps of:
- creating a feedback panel including at least one feedback response concerning said advertisement; and
providing said feedback panel to said consumers, said feedback panel being activated by a consumer to provide said feedback response concerning said advertisement to said ad provider through said interactive channel.
2 Assignments
0 Petitions
Accused Products
Abstract
A method for obtaining feedback from consumers receiving an advertisement from an ad provider through an interactive channel, such as the Internet, interactive television or an interactive kiosk or ATM. The method includes the steps of creating a feedback panel including one or more pre-planned responses fitting said advertisement and linking the feedback panel via an icon with the advertisement delivered to consumers. The feedback panel can thereafter be displayed and activated by a consumer to provide a selected feedback response concerning the advertisement, or possibly an open-ended text response, back to the ad provider through the interactive channel. If the interactive channel is the Internet and the advertisement is contained within a web page displayed on a web-enabled personal computer, the feedback panel can be displayed in response to the consumer selecting a feedback icon displayed as part of the advertisement. Feedback can be used by ad providers to modify advertisements and advertising campaigns, to discontinue advertising to selected consumers, or refine the target audience selected to receive advertisements.
-
Citations
26 Claims
-
1. A method for obtaining feedback from consumers receiving an advertisement from an ad provided through an interactive channel, the method comprising the steps of:
-
creating a feedback panel including at least one feedback response concerning said advertisement; and
providing said feedback panel to said consumers, said feedback panel being activated by a consumer to provide said feedback response concerning said advertisement to said ad provider through said interactive channel. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
-
-
13. A method for obtaining feedback from consumers receiving an advertisement from an ad provided through an interactive channel, the method comprising the steps of:
-
obtaining a video image of said consumer while viewing said advertisement;
identifying an expression by said consumer indicating disapproval of said advertisement;
generating a feedback response indicating disapproval of said advertisement; and
providing said feedback response to said ad provider through said interactive channel. - View Dependent Claims (14, 15, 16, 17)
-
-
18. A method for developing and maintaining an advertising campaign, comprising the steps of:
-
composing an advertisement for display to consumers through an interactive channel;
composing a feedback panel and including said feedback panel with said advertisement delivered to said consumers, said feedback panel being activated by a consumer to provide a feedback response concerning said advertisement to an ad provider through said interactive channel;
collecting feedback responses received from said consumers; and
modifying said advertising campaign in response to the feedback responses received from said consumers. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26)
-
Specification