Method and system for providing an advertisement based on an URL and/or a search keyword entered by a user
First Claim
1. A method of providing an advertisement to a user over the Internet, comprising the steps of:
- obtaining from a first server a plurality of web page URLs and associated advertisement information for each of the web page URLS, said advertisement information including an address at which associated advertisement data is stored, and storing said advertisement information in a local storage;
detecting an URL that the user enters on a web browser;
retrieving from the local storage the advertisement information associated with the detected URL;
reading from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information; and
displaying the associated advertisement data in accordance with the advertisement information.
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Accused Products
Abstract
Method and apparatus for providing an advertisement to a user over the Internet, based on an URL and/or a search keyword that the user entered. The method includes the steps of obtaining from a first server a plurality of web page URLs and search keywords and associated advertisement information for each of the web page URLs and the search keywords, the advertisement information including an address at which associated advertisement data is stored, and storing the advertisement information in a local storage; detecting an URL and a search keyword that the user enters on a web browser; retrieving from the local storage the advertisement information associated with the detected URL and the search keyword; reading from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information; and displaying the advertisement.
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Citations
18 Claims
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1. A method of providing an advertisement to a user over the Internet, comprising the steps of:
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obtaining from a first server a plurality of web page URLs and associated advertisement information for each of the web page URLS, said advertisement information including an address at which associated advertisement data is stored, and storing said advertisement information in a local storage;
detecting an URL that the user enters on a web browser;
retrieving from the local storage the advertisement information associated with the detected URL;
reading from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information; and
displaying the associated advertisement data in accordance with the advertisement information. - View Dependent Claims (3, 5, 6, 7, 8)
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2. A method of providing an advertisement to a user over the Internet, comprising the steps of:
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obtaining from a first server a plurality of web page URLs and search keywords and associated advertisement information for each of the web page URLs and the search keywords, said advertisement information including an address at which associated advertisement data is stored, and storing said advertisement information in a local storage;
detecting an URL and a search keyword that the user enters on a web browser;
retrieving from the local storage the advertisement information associated with the detected URL and the search keyword;
reading from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information; and
displaying the associated advertisement data in accordance with the advertisement information. - View Dependent Claims (4)
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9. System for providing an advertisement to a user over the Internet, having a computer including a CPU and a memory, comprising:
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a storing operation unit which operates the CPU to obtain from a first server a plurality of web page URLs and associated advertisement information for each of the web page URLs, said advertisement information including an address at which associated advertisement data is stored, and to store said advertisement information in the memory;
a detecting operation unit which operates the CPU to detect an URL that the user enters on a web browser;
a retrieving operation unit which operates the CPU to retrieve the advertisement information associated with the detected URL from the memory; and
a displaying operation unit which operates the CPU to read from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information and to display the advertisement. - View Dependent Claims (11, 13, 14, 15, 16)
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10. System for providing an advertisement to a user over the Internet, having a computer including a CPU and a memory, comprising:
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a storing operation unit which operates the CPU to obtain from a first server a plurality of web page URLs and search keywords and associated advertisement information for each of the web page URLs and the search keywords, said advertisement information including an address at which associated advertisement data is stored, and to store said advertisement information in the memory;
a detecting operation unit which operates the CPU to detect an URL and a search keyword that the user enters on a web browser;
a retrieving operation unit which operates the CPU to retrieve the advertisement information associated with the detected URL and the search keyword from the memory; and
a displaying operation unit which operates the CPU to read from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information and to display them - View Dependent Claims (12)
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17. A computer-readable medium having stored thereon program instructions executable by a computer to perform a method of providing an advertisement to a user over the Internet, the method comprising the steps of:
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obtaining from a first server a plurality of web page URLs and associated advertisement information for each of the web page URLs, said advertisement information including an address at which associated advertisement data is stored, and storing said advertisement information in a local storage;
detecting an URL that the user enters on a web browser;
retrieving from the local storage the advertisement information associated with the detected URL;
reading from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information; and
displaying the associated advertisement data in accordance with the advertisement information.
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18. A computer-readable medium having stored thereon program instructions executable by a computer to perform a method of providing an advertisement to a user over the Internet, the method comprising the steps of:
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obtaining from a first server a plurality of web page URLs and search keywords and associated advertisement information for each of the web page URLs and the search keywords, said advertisement information including an address at which associated advertisement data is stored, and storing said advertisement information in a local storage;
detecting an URL and a search keyword that the user enters on a web browser;
retrieving from the local storage the advertisement information associated with the detected URL and the search keyword;
reading from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information; and
displaying the associated advertisement data in accordance with the advertisement information.
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Specification