Method and system for providing an advertisement based on an URL and/or a search keyword entered by a user

• US 20040059632A1
• Filed: 09/22/2003
• Published: 03/25/2004
• Est. Priority Date: 09/23/2002
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Kang, Sang Chul, Min, Chang Woo
• Application Number:
  US10/667,732
• Publication Number:
  US 20040059632A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

Method and apparatus for providing an advertisement to a user over the Internet, based on an URL and/or a search keyword that the user entered. The method includes the steps of obtaining from a first server a plurality of web page URLs and search keywords and associated advertisement information for each of the web page URLs and the search keywords, the advertisement information including an address at which associated advertisement data is stored, and storing the advertisement information in a local storage; detecting an URL and a search keyword that the user enters on a web browser; retrieving from the local storage the advertisement information associated with the detected URL and the search keyword; reading from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information; and displaying the advertisement.

Claims

1. A method of providing an advertisement to a user over the Internet, comprising the steps of:

obtaining from a first server a plurality of web page URLs and associated advertisement information for each of the web page URLS, said advertisement information including an address at which associated advertisement data is stored, and storing said advertisement information in a local storage;

detecting an URL that the user enters on a web browser;

retrieving from the local storage the advertisement information associated with the detected URL;

reading from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information; and

displaying the associated advertisement data in accordance with the advertisement information.

3. The method of claim 1, wherein said step of storing comprises the step of representing the web page URLs using regular expressions.

5. The method of claim 1, wherein the advertisement information includes information on an effective display period of time and display location information of the advertisement.

6. The method of claim 5, wherein said step of displaying further comprises the step of determining if the effective display period of time for the advertisement to be displayed has expired.

7. The method of claim 5, wherein said step of displaying further comprises the step of determining if the advertisement will be displayed within a web browser or outside the web browser, based on the display location information.

8. The method of claim 1, wherein the first server and the second server are the same server.

2. A method of providing an advertisement to a user over the Internet, comprising the steps of:

obtaining from a first server a plurality of web page URLs and search keywords and associated advertisement information for each of the web page URLs and the search keywords, said advertisement information including an address at which associated advertisement data is stored, and storing said advertisement information in a local storage;

detecting an URL and a search keyword that the user enters on a web browser;

retrieving from the local storage the advertisement information associated with the detected URL and the search keyword;

reading from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information; and

displaying the associated advertisement data in accordance with the advertisement information.

4. The method of claim 2, wherein said step of storing comprises the step of representing the web page URLs and the search keywords using regular expressions.

9. System for providing an advertisement to a user over the Internet, having a computer including a CPU and a memory, comprising:

a storing operation unit which operates the CPU to obtain from a first server a plurality of web page URLs and associated advertisement information for each of the web page URLs, said advertisement information including an address at which associated advertisement data is stored, and to store said advertisement information in the memory;

a detecting operation unit which operates the CPU to detect an URL that the user enters on a web browser;

a retrieving operation unit which operates the CPU to retrieve the advertisement information associated with the detected URL from the memory; and

a displaying operation unit which operates the CPU to read from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information and to display the advertisement.

11. The system of claim 9, wherein the web page URLs are represented by regular expressions.

13. The system of claim 9, wherein the advertisement information includes information on an effective display period of time and display location of the advertisement.

14. The system of claim 13, wherein said displaying operation unit further comprises a determining operation unit which operates the CPU to determine if the effective display period of time for the advertisement to be displayed has expired.

15. The system of claim 13, wherein said displaying operation unit further comprises a location-determining operation unit which operates the CPU to determine if the advertisement will be displayed within a web browser or outside the web browser, based on the display location information.

16. The system of claim 9, wherein the first server and the second server are the same server.

10. System for providing an advertisement to a user over the Internet, having a computer including a CPU and a memory, comprising:

a storing operation unit which operates the CPU to obtain from a first server a plurality of web page URLs and search keywords and associated advertisement information for each of the web page URLs and the search keywords, said advertisement information including an address at which associated advertisement data is stored, and to store said advertisement information in the memory;

a detecting operation unit which operates the CPU to detect an URL and a search keyword that the user enters on a web browser;

a retrieving operation unit which operates the CPU to retrieve the advertisement information associated with the detected URL and the search keyword from the memory; and

a displaying operation unit which operates the CPU to read from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information and to display them

12. The system of claim 10, wherein the web page URLs and the search keywords are represented by regular expressions.

17. A computer-readable medium having stored thereon program instructions executable by a computer to perform a method of providing an advertisement to a user over the Internet, the method comprising the steps of:

obtaining from a first server a plurality of web page URLs and associated advertisement information for each of the web page URLs, said advertisement information including an address at which associated advertisement data is stored, and storing said advertisement information in a local storage;

detecting an URL that the user enters on a web browser;

retrieving from the local storage the advertisement information associated with the detected URL;

reading from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information; and

displaying the associated advertisement data in accordance with the advertisement information.

18. A computer-readable medium having stored thereon program instructions executable by a computer to perform a method of providing an advertisement to a user over the Internet, the method comprising the steps of:

obtaining from a first server a plurality of web page URLs and search keywords and associated advertisement information for each of the web page URLs and the search keywords, said advertisement information including an address at which associated advertisement data is stored, and storing said advertisement information in a local storage;

detecting an URL and a search keyword that the user enters on a web browser;

retrieving from the local storage the advertisement information associated with the detected URL and the search keyword;

reading from a second server the associated advertisement data at the advertisement address included in the retrieved advertisement information; and

displaying the associated advertisement data in accordance with the advertisement information.