Methods and apparatus for serving relevant advertisements
First Claim
Patent Images
1. A method for determining if an advertisement is relevant to a target document, the method comprising:
- identifying targeting information for the advertisement;
analyzing the content of the target document to identify a set of one or more topics for the target document;
comparing the targeting information to the set of one or more topics to determine if a match exists; and
determining that the advertisement is relevant to the target document if the match exists.
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Abstract
The relevance of advertisements to a user'"'"'s interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.
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Citations
59 Claims
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1. A method for determining if an advertisement is relevant to a target document, the method comprising:
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identifying targeting information for the advertisement;
analyzing the content of the target document to identify a set of one or more topics for the target document;
comparing the targeting information to the set of one or more topics to determine if a match exists; and
determining that the advertisement is relevant to the target document if the match exists. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50)
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51. A method for determining if an advertisement is relevant to a target web page, the method comprising:
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identifying targeting information for the advertisement;
generating a set of one or more topics for the target web page based on the text of queries on a search engine that yield a result that links to the target web page;
comparing the targeting information to the set of one or more topics to determine if a match exists; and
determining that the advertisement is relevant to the target web page if the match exists.
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52. A method for determining if an advertisement is relevant to a target web page, the method comprising:
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identifying targeting information for the advertisement;
generating a set of one or more topics for the target web page based on a search query history of one or more users who visit the target web page;
comparing the targeting information to the set of one or more topics to determine if a match exists; and
determining that the advertisement is relevant to the target web page if the match exists. - View Dependent Claims (53, 54, 56)
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55. A method of serving to a target web page a relevant advertisement, the method comprising:
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receiving a request for an advertisement that is relevant to the target web page;
analyzing text of the target web page to identify a set of one or more topics corresponding to the target web page;
determining advertisements that are associated with a topic that appears in the set; and
providing at least one of the identified advertisements in response to the request.
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57. Apparatus for determining if an advertisement is relevant to a target web page, the apparatus comprising:
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means for identifying targeting information for the advertisement;
means for analyzing content of the target web page to identify a set of one or more topics for the target web page;
means for comparing the targeting information to the set of one or more topics to determine if a match exists; and
means for determining that the advertisement is relevant to the target web page if the match exists.
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58. A method for determining if an advertisement is relevant to a target web page, the method comprising:
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a step for identifying targeting information for the advertisement;
a step for analyzing the content of the target web page to identify a set of one or more topics for the target web page;
a step for comparing the targeting information to the set of one or more topics to determine if a match exists; and
a step for determining that the advertisement is relevant to the target web page if the match exists.
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59. Apparatus for determining if an advertisement is relevant to a target web page, comprising:
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at least one memory having program instructions, and at least one processor configured to execute the program instructions to perform operations of;
identifying targeting information for the advertisement;
analyzing content of the target web page to identify a set of one or more topics for the target web page;
comparing the targeting information to the set of one or more topics to determine if a match exists; and
determining that the advertisement is relevant to the target web page if the match exists.
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Specification