Serving advertisements using information associated with e-mail
First Claim
Patent Images
1. A method comprising:
- a) accepting ad information associated with a first set of ads;
b) accepting e-mail information of an e-mail;
c) selecting one or more ads from the first set of ads using, at least, the accepted ad information and the accepted e-mail information.
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0 Petitions
Accused Products
Abstract
Advertisers are permitted to put targeted ads on e-mails. The present invention may do so by (i) obtaining information of an e-mail that includes available spots for ads, (ii) determining one or more ads relevant to the e-mail information, and/or (iii) providing the one or more ads for rendering in association with the e-mail.
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Citations
51 Claims
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1. A method comprising:
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a) accepting ad information associated with a first set of ads;
b) accepting e-mail information of an e-mail;
c) selecting one or more ads from the first set of ads using, at least, the accepted ad information and the accepted e-mail information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A machine-readable storage device having stored thereon machine-readable information including:
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i) an e-mail; and
ii) at least one e-mail relevant ad.
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20. Apparatus comprising:
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a) an input for accepting ad information associated with a first set of ads, and e-mail information of an e-mail; and
b) means for selecting one or more ads from the first set of ads using, at least, the accepted ad information and the accepted e-mail information. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37)
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38. A method comprising:
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a) accepting ad information associated with a first set of ads;
b) accepting structured data information of a document;
c) selecting one or more ads from the first set of ads using, at least, the accepted ad information and the accepted structured data information. - View Dependent Claims (39, 40, 41, 42, 43, 44)
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45. Apparatus comprising:
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a) an input for accepting ad information associated with a first set of ads, and structured data information of a document; and
b) means for selecting one or more ads from the first set of ads using, at least, the accepted ad information and the accepted structured data information. - View Dependent Claims (46, 47, 48, 49, 50, 51)
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Specification