Method and apparatus for allowing a remote site to interact with an intermediate database to facilitate access to the remote site
First Claim
1. A method for delivering information from a source location on a global communication network to a user location thereon, comprising the steps of:
- associating a unique code having no routing information with an advertising action associated with the source location;
storing the unique code in a database;
associating with the unique code in the database routing information over the global communication network to a defined source location on the global communication network;
delivering the unique code to a user;
accessing the database by the user and retrieving the routing information associated with the delivered unique code to the user;
connecting the user to the defined source location associated with the delivered unique code in the database and in accordance with the associated routing information retrieved from the database; and
changing the routing information associated in the database with the delivered unique code to another defined location on the global communication network in response to a previous access of information from the source location and commands transferred to the database from the source location, such that a later access of the database will cause the accessing user to be routed to the another defined location.
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Accused Products
Abstract
Method and apparatus for allowing a remote site to interact with an intermediate database to facilitate access to the remote site a method for delivering information from a source on a global communication network to a second and a user location thereon. A unique code is associated with an advertising action associated with the source location. The unique code is stored in a database and routing information over the global communication network to a defined location on the global communication network for the source associated with the unique code in the database. The unique code is delivered to the user and then accessed of the database by the user results in retrieval of the routing information associated with the delivered unique code by the user. The user is connected to the defined location associated with the delivered unique code in the database and in accordance with the associated routing information retrieved from the database. The associated routing information is changed in the database between the delivered unique code and another defined location on the global communication network in response to commands transferred to the database from the source, such that a later access of the database will cause the accessing user to be routed to another defined location.
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Citations
15 Claims
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1. A method for delivering information from a source location on a global communication network to a user location thereon, comprising the steps of:
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associating a unique code having no routing information with an advertising action associated with the source location;
storing the unique code in a database;
associating with the unique code in the database routing information over the global communication network to a defined source location on the global communication network;
delivering the unique code to a user;
accessing the database by the user and retrieving the routing information associated with the delivered unique code to the user;
connecting the user to the defined source location associated with the delivered unique code in the database and in accordance with the associated routing information retrieved from the database; and
changing the routing information associated in the database with the delivered unique code to another defined location on the global communication network in response to a previous access of information from the source location and commands transferred to the database from the source location, such that a later access of the database will cause the accessing user to be routed to the another defined location. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. The method of claim 13, wherein the step of changing comprises:
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accessing the database over the global communication network from an advertising control server location on the global communication network; and
transferring updated parameter information comprising a new defined location in association with a predetermined one of the unique codes stored in said database.
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- 14. The method of claim 14, wherein the advertiser control server is associated with a predetermined plurality of unique codes in the database.
Specification