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System and method for increasing the accuracy of forecasted consumer interest in products and services

  • US 20040064357A1
  • Filed: 09/26/2002
  • Published: 04/01/2004
  • Est. Priority Date: 09/26/2002
  • Status: Abandoned Application
First Claim
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1. A method for modifying or correcting data collected from consumer panels or other test participants to provide for a more accurate forecasting tool for product or concept launches, comprising:

  • collecting first data forecasting purchasing behavior for a particular product and/or demographic;

    collecting second data showing actual purchasing habits for similar products/demographics;

    determining a ratio between said first and second data; and

    using said ratio to adjust the forecast provided by the first data to generate a corrected representation of forecasted purchasing behavior.

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