System and method for execution of customer-specific marketing, discounts, and promotions

• US 20040064368A1
• Filed: 07/31/2003
• Published: 04/01/2004
• Est. Priority Date: 08/02/2002
• Status: Active Grant

• Current Assignee: NCR Voyix Corporation
• Original Assignee: NCR Corporation
• Inventors: McGregor, G. Mark, Wert, Kent A., Koser, Vincent R.
• Granted Patent: US 10,706,417 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G07G 1/00 Cash registers alarm indicators G07G3/00

Abstract

A system and method for execution of customer-specific marketing, discounts, and promotions which alerts the customer that the customer is to receive the promotion. In one form, the system includes a point-of-sale computer at a checkout counter for processing purchase of items, a customer interface device at the checkout counter which alerts a customer to the existence of a promotion and for transferring details of the promotion to the point-of-sale computer, wherein the details of the promotion appear as bar code data to the point-of-sale computer, and a local promotional server wirelessly connected to the customer interface device for sending the details of the promotion to the customer interface display.

Claims

1. A system for executing promotions comprising:

a point-of-sale computer at a checkout counter for processing purchase of items;

a customer interface device at the checkout counter which alerts a customer to the existence of a promotion and for transferring details of the promotion to the point-of-sale computer, wherein the details of the promotion appear as bar code data to the point-of-sale computer; and

a local promotional server wirelessly connected to the customer interface device for sending the details of the promotion to the customer interface display.

2. The system as recited in claim 1, further comprising:

a central promotional server for sending the details of the promotion to the local promotional server, wherein the local promotional server and the central promotional server are connected by a global network.

3. A method of delivering a promotion comprising the steps of:

collecting and storing information about a customer;

generating a promotion based upon the information about the customer;

determining that the customer is purchasing items at a checkout counter;

wirelessly delivering details of the promotion to a customer interface device at the checkout counter;

displaying a message to the customer informing the customer that the customer is to receive the promotion;

sending the details of the promotion to a point-of-sale computer at the checkout counters, including sending the details as bar code data; and

executing the promotion by the point-of-sale computer.