Method and system for efficient dissemination of information
First Claim
1. Method for the dissemination of information, wherein information is transmitted by a broadcasting system (1, 2) to a plurality of broadcast terminals (3, 4), characterised by the steps:
- a. a user selects a primary information block by making a call, via a telecommunication terminal (7) and a telecommunication network (5), to an information server (12);
b. the information server records a selection code, related to the primary information block, as well as an address of the user;
c. on the basis of the selection code, the information server selects a secondary information block and sends it to the user.
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Accused Products
Abstract
Method and system for the dissemination of information via a broadcasting system (1, 2) and broadcast terminals (3, 4). An information server (12) is accessible for telecommunication terminals (7) via a telecommunication network (5). A user who hears or sees an interesting primary information block selects it by making a call via his telecommunication terminal (7) to the information server (12). The information server records a selection code and the address of the calling user, and on the basis of the selection code selects a secondary information block and sends it to the user. As selection code a time code can be used, corresponding with the time at which the relevant primary information block was transmitted. If the broadcasting system comprises several broadcast channels etc., the user specifies the particular one by stating a module code or a specific number under which the information server (12) is called up. The address of the user can be derived from the CLI of the telecommunication terminal (7). In addition, the secondary information can be returned directly to that CLI. The invention is interesting as an advanced platform for the marketing of audio and video material and—via advertising blocks—other services and products.
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Citations
33 Claims
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1. Method for the dissemination of information, wherein information is transmitted by a broadcasting system (1, 2) to a plurality of broadcast terminals (3, 4), characterised by the steps:
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a. a user selects a primary information block by making a call, via a telecommunication terminal (7) and a telecommunication network (5), to an information server (12);
b. the information server records a selection code, related to the primary information block, as well as an address of the user;
c. on the basis of the selection code, the information server selects a secondary information block and sends it to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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- 22. System for the dissemination of information, comprising a broadcasting system (1, 2) for transmitting information to a plurality of broadcast terminals (3, 4), characterised by an information server (12) accessible via a telecommunication network (5), wherein a user who by means of his broadcast terminal (3, 4) hears or sees an interesting primary information block (PIB), selects that primary information block by making a call via a telecommunication terminal (7) and the telecommunication network (5) to the information server (12), said information server comprising means for, on receiving the call, recording a selection code related to that primary information block, as well as an address of the calling user, and furthermore means for selecting a secondary information block on the basis of the received selection code and sending that selected secondary information block to the user.
Specification