Methods and apparatus for an advertisement display service using metadata

• US 20040064833A1
• Filed: 09/19/2003
• Published: 04/01/2004
• Est. Priority Date: 10/08/2002
• Status: Abandoned Application

• Current Assignee: Korea Electronics Technology Institute (Government of South Korea)
• Original Assignee: Korea Electronics Technology Institute (Government of South Korea)
• Inventors: Lee, Seok-Pil, Cho, We Duke
• Application Number:
  US10/664,660
• Publication Number:
  US 20040064833A1
• Time in Patent Office: Days
• US Class Current: 725/42
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4886 for displaying a ticker, e.g. scrolling banner for news, stock exchange, weather data
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

Methods and apparatus for an advertisement display service using metadata is disclosed. The method for providing a selective advertisement display comprises constructing a user'"'"'s preference for television programs; analyzing and filtering metadata of advertisements based on said user'"'"'s preference; storing the selected advertisements on digital television; analyzing metadata of a program viewed by the user when the user watches television; matching the metadata of the program with the metadata of advertisements stored; and providing the most related advertisement in the form of banner, based on the result of the matching. Thus, the present system can provide a targeting service corresponding to each user'"'"'s tastes without leaking user'"'"'s personal information, by storing advertisements corresponding to the user'"'"'s tastes beforehand and, subsequently, providing the advertisements related to a program viewed by the user in the form of a banner.

Claims

1. A method of displaying an advertisement using metadata comprising:

constructing a user'"'"'s preference for television programs and storing the user'"'"'s preference on a local storage device;

analyzing and filtering first metadata associated with an advertisement based on the user'"'"'s preference and storing the advertisement selectively corresponding to the user'"'"'s preference on the local storage;

displaying a television program;

interpreting second metadata associated with the television program;

matching the second metadata associated with the television program with the first metadata associated with the advertisement; and

displaying the advertisement in a banner form in response to the matching.

2. A method as defined in claim 1, wherein the user'"'"'s preference includes at least one of a TV star, a genre, and a broadcasting station.

3. A method as defined in claim 1, wherein the first metadata associated with the advertisement is provided by a third party, the third party including at least one of an internet service provider and a broadcasting station.

4. A method as defined in claim 1, wherein analyzing and filtering first metadata associated with the advertisement based on the user'"'"'s preference comprises an extensible markup language (XML) parser interpreting the first metadata associated with the advertisement.

5. A method as defined in claim 4, wherein the XML parser includes a document objective model (DOM) parser.

6. A method as defined in claim 4, wherein the XML parser includes a simple application programming interface (API) for XML (SAX) parser.

7. An apparatus for providing a selective advertisement display service using metadata, the apparatus comprising:

a digital television display;

a local storage device operatively coupled to the digital television display, the local storage device storing a user preference and an advertisement selectively corresponding to the user preference;

an extensible markup language (XML) parser operatively coupled to the digital television display; and

a matching engine operatively coupled to the digital television display.

8. An apparatus as defined in claim 7, wherein the XML parser interprets metadata associated with a television program.

9. An apparatus as defined in claim 7, wherein the matching engine matches second metadata associated with a television program with first metadata associated with the advertisement.

10. An apparatus as defined in claim 7, wherein the digital television display displays the advertisement in a banner form.

11. An apparatus as defined in claim 7, wherein the local storage device stores a recorded television program.