Method of automated Ad campaign management
First Claim
1. A method for automating the management of advertising campaigns which utilizes at least one database, wherein the database, which is provided by a publisher or an ASP on his behalf, the database is interfaced with at least one client, wherein the client has at least one advertising campaign having at least one online advertisement;
- and where the database is interfaced with an Ad server, wherein the Ad server can display at least one online advertisement onto at least one web page, and wherein said Ad server collects data as to who, what, when, where and how the advertisement is browsed by a viewer;
wherein said method comprises;
Providing, by the publisher, an Ad Manager having an Internet compatible customized proactive reporting application for the client, where the client is an advertiser or his representative, wherein said client uses the Internet to query the database as to a status of the Ad campaign, as to a cost of the Ad campaign, as to initiating a new or terminating an existing Ad campaign, as to an inventory status report and as to a technical issue(s); and
On a continuing automated basis, ad manager is downloading the collected data from the ad server, analyzing the collected data, storing the analyzed collected data in an internet application compatible database format, where the collected data is tagged so as to have an associated unique identified as to client, ad campaign and advertisement, along with the who, what, when, where and how collected data.
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Abstract
The invention is a method for automated management of Internet advertising campaigns. The method facilitates and automates the services and exchange of information between the publisher and the advertiser, who is the client. The method implores an Ad Manager having a customized proactive reporting (CPR), which enables the client to conduct queries online as to the current status of his online Ad campaign. CPR facilitates the need that a client has better reporting on Ad campaigns in the online advertising arena. The application is database driven. Databases, such as DB2®, Oracle, ® and PHP®, with sophisticated spreadsheet analysis, like Excel and Lotus, can be used. CPR aggregates content from several different Ad server platforms, and then produces a set of campaign statistics that is then returned to the client in an easy to read web based format. The data can be cross-referenced to any data that the client deems pertinent. The Ad Manager of the method employs a queue management system (QMS), which is an open channel between the publisher/Ad agency and its client advertisers, that automates the management of the client'"'"'s Ad campaign work-flow. There is an alert system, which monitors the response times to a client'"'"'s request, and the alert system, which is weighted according to the level of urgency as determined by the client, can dynamically sort client requests
131 Citations
19 Claims
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1. A method for automating the management of advertising campaigns which utilizes at least one database, wherein the database, which is provided by a publisher or an ASP on his behalf, the database is interfaced with at least one client, wherein the client has at least one advertising campaign having at least one online advertisement;
- and where the database is interfaced with an Ad server, wherein the Ad server can display at least one online advertisement onto at least one web page, and wherein said Ad server collects data as to who, what, when, where and how the advertisement is browsed by a viewer;
wherein said method comprises;
Providing, by the publisher, an Ad Manager having an Internet compatible customized proactive reporting application for the client, where the client is an advertiser or his representative, wherein said client uses the Internet to query the database as to a status of the Ad campaign, as to a cost of the Ad campaign, as to initiating a new or terminating an existing Ad campaign, as to an inventory status report and as to a technical issue(s); and
On a continuing automated basis, ad manager is downloading the collected data from the ad server, analyzing the collected data, storing the analyzed collected data in an internet application compatible database format, where the collected data is tagged so as to have an associated unique identified as to client, ad campaign and advertisement, along with the who, what, when, where and how collected data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
- and where the database is interfaced with an Ad server, wherein the Ad server can display at least one online advertisement onto at least one web page, and wherein said Ad server collects data as to who, what, when, where and how the advertisement is browsed by a viewer;
Specification
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Current AssigneeScot Braunzell
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Original AssigneeScot Braunzell
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InventorsBraunzell, Scot
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Application NumberUS10/192,877Publication NumberTime in Patent OfficeDaysField of SearchUS Class Current705/14CPC Class CodesG06Q 30/02 Marketing; Price estimation...G06Q 30/0243 Comparative campaignsG06Q 30/0247 Calculate past, present or ...G06Q 30/0251 Targeted advertisementsG06Q 30/0273 Determination of fees for a...
