System and method for influencing position of information tags allowing access to on-site information
First Claim
1. A method of influencing position tags allowing access to on-site information, comprising:
- auctioning a term to an information provider;
ranking an information tag for the search term based on a bid amount from the auction;
displaying the information tag; and
allowing access to on-site information associated with the information tag.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method for influencing position of information tags as displayed spatially or temporally is disclosed. The system and method allow information providers the ability to influence position of their information tags by auctioning directory search terms associated with the information tag, and then ranking the displaying the information tags based upon the information provider'"'"'s bid amount from the auction. The information tags then allow consumers access to information maintained on the same web site as the information tag. The system and method allows targeting of specific markets and facilitates a novel method of marketing through a communication network, such as the Internet. The method also allows for novel management of web-based advertising accounts and budgeting of information provider funds.
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Citations
26 Claims
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1. A method of influencing position tags allowing access to on-site information, comprising:
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auctioning a term to an information provider;
ranking an information tag for the search term based on a bid amount from the auction;
displaying the information tag; and
allowing access to on-site information associated with the information tag. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for influencing position of information tags allowing access to on-site information, comprising:
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a host server computer including a web site having one or more content-based web pages and in communication with one or more distribution mediums, wherein, in response to a communication from a provider computer, said host server computer directs said provider computer to bid on a search term, and said host server displays an information tag for the search term based on a bid amount from the auction, wherein said information tag allows access to on-site information associated with the information tag. - View Dependent Claims (16, 17)
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18. A computer-readable storage medium containing computer executable code for instructing a server computer to perform the steps of:
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auctioning a search term to one or more information providers;
ranking and displaying an information tag for the search term based on a bid amount from the auction; and
allowing access to on-site information associated with the information tag. - View Dependent Claims (19)
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20. A method of managing web-based advertising accounts, comprising:
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allowing an information provider to create a web-based advertising account;
providing first and second account features to the information provider;
parceling access to the first and second account features, wherein a first user is capable of accessing the first account feature and a second user is capable of accessing the second account feature. - View Dependent Claims (21, 22, 23, 24, 25, 26)
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Specification