Method and system for achieving an ordinal position in a list of search results returned by a bid-for-position search engine
First Claim
1. A method of achieving a desired ordinal position of a link in a list of links returned as ordered search results by a bid-for-position search engine in response to a search request for a keyword associated with said link, said bid-for-position search engine being one of a plurality of different bid-for-position search engines connected by an information network, said link corresponding to a page promoted by an advertiser having an account with one of said plurality of bid-for-position search engines for registering a competitive bid amount with respect to said keyword, said method comprising the steps of:
- surveying said plurality of different bid-for-position search engines to collect bid data;
determining a network high bid amount with respect to said keyword across said plurality of different bid-for-position search engines based on said bid data, said network high bid amount corresponding to said desired ordinal position; and
adjusting said competitive bid amount of said advertiser to be at least as much as said network high bid amount.
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Accused Products
Abstract
A method and system enabling advertisers to achieve a desired ordinal position of a web page link in a list of search results generated by a bid-for-position search engine on the Internet in response to a keyword search is disclosed. The method involves surveying other bid-for-position search engines to collect available bid data, determining a network high bid amount for a keyword of interest and the desired position, and adjusting the advertiser'"'"'s bid on the keyword to be at least as much as the network high bid amount for that keyword and desired position.
224 Citations
15 Claims
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1. A method of achieving a desired ordinal position of a link in a list of links returned as ordered search results by a bid-for-position search engine in response to a search request for a keyword associated with said link, said bid-for-position search engine being one of a plurality of different bid-for-position search engines connected by an information network, said link corresponding to a page promoted by an advertiser having an account with one of said plurality of bid-for-position search engines for registering a competitive bid amount with respect to said keyword, said method comprising the steps of:
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surveying said plurality of different bid-for-position search engines to collect bid data;
determining a network high bid amount with respect to said keyword across said plurality of different bid-for-position search engines based on said bid data, said network high bid amount corresponding to said desired ordinal position; and
adjusting said competitive bid amount of said advertiser to be at least as much as said network high bid amount. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for achieving a desired ordinal position of a link in a list of links returned as ordered search results by a bid-for-position search engine in response to a search request for a keyword associated with said link, said bid-for-position search engine being one of a plurality of different bid-for-position search engines connected by an information network, said link corresponding to a page promoted by an advertiser having an account with one of said plurality of bid-for-position search engines for registering a competitive bid amount with respect to said keyword, said system comprising:
a computer system having stored thereon an account database for recording said keyword and said competitive bid amount of said advertiser;
programming code for surveying said plurality of different bid-for-position search engines and collecting bid data therefrom;
programming code for determining a network high bid amount with respect to said keyword across said plurality of different bid-for-position search engines based on said bid data, said network high bid amount corresponding to said desired ordinal position; and
programming code for adjusting said competitive bid amount of said advertiser to be at least as much as said network high bid amount. - View Dependent Claims (13, 14, 15)
Specification