Method and system for identifying key opinion leaders

• US 20040073476A1
• Filed: 03/24/2003
• Published: 04/15/2004
• Est. Priority Date: 10/10/2002
• Status: Abandoned Application

• Current Assignee: Prolink Services - Holding LLC
• Original Assignee: Prolink Services, LLC
• Inventors: Kotz, Bonnie Rishell, Curran, Robert Matthew, Donahue, Derek, Anderson, Archibald, Kotz, Herbert
• Application Number:
  US10/394,165
• Publication Number:
  US 20040073476A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

A system and method for automated opinion leader surveying are provided. In at least one embodiment, survey respondents are enabled to provide opinion leader information to an automated system. The automated system preferably includes a system adapted to support a website through which the survey respondents can provide their opinion leader information. The system is further adapted to generate one or more reports based in part on information received from the respondents. The report(s) can include one or more lists, maps, graphs, charts and the like that may be utilized to identify opinion leaders and/or particular characteristics associated with the opinion leaders, such as geographical concentration, relationships between opinion leaders, and the like. The survey and/or the presentation of the report(s) can be conducted over a network via a website. The present invention finds particular benefit in identifying opinion leaders among medical practitioners.

Claims

1. A method for obtaining opinion leader information, the method comprising the steps of:

providing an opinion leader survey to a plurality of survey participants;

receiving a survey response from each of a subset of the survey participants, the survey response identifying one or more opinion leaders; and

generating at least one report based in part on the survey responses, the at least one opinion leader report including a hierarchical format.

2. The method of claim 1, wherein the step of providing the opinion leader survey includes providing the opinion leader survey in an electronic form.

3. The method of claim 2, wherein the electronic form can include one of a group consisting of:

an e-mail sent to an e-mail address associated with the survey participant and at least one web page displayed to the survey participant.

4. The method of claim 1, further comprising the step of inviting each of the plurality of survey participants to participate in the survey.

5. The method of claim 4, wherein the step of inviting a survey participant includes one of a group consisting of:

sending an invitation e-mail to an e-mail address associated with the survey participant;

faxing an invitation to a facsimile number associated with the survey participant;

publishing an invitation in a publication; and

inviting the survey participant by telephone.

6. The method of claim 1, wherein the step of receiving the survey response includes receiving the survey response via an e-mail message.

7. The method of claim 1, wherein the step of receiving a survey response from a survey participant includes receiving the survey response via a web page accessed by the survey participant.

8. The method of claim 1, further comprising the step of providing the at least one report to a report recipient.

9. The method of claim 8, wherein the at least one report is provided in an electronic form.

10. The method of claim 9, wherein the at least one report is provided for display on at least one web page accessed by the report recipient.

11. The method of claim 8, wherein the at least one report is transmitted to the report recipient via a network.

12. The method of claim 1, further comprising the step of verifying information provided with the survey response.

13. The method of claim 1, wherein the at least one report includes one of a group consisting of:

a table of opinion leaders;

a table of survey participants;

a table of opinion leaders and survey participants;

a relationship graph of opinion leaders;

a relationship graph of survey participants;

a relationship graph of opinion leaders and survey participants;

a map of locations of a subset of opinion leaders;

a map of locations of a subset of survey participants; and

a map of locations of a subset of opinion leaders and a subset of survey participants.

14. The method of claim 1, wherein the survey participants and the identified opinion leaders include medical practitioners.

15. A method for obtaining opinion leader information via a network, the method comprising the steps of:

providing a website for access by a plurality of survey participants via a network, the website including at least one web page representing an opinion leader survey;

receiving a survey response from each of a subset of the survey participants via the at least one web page of the website, the survey response including information identifying one or more opinion leaders; and

generating at least one opinion leader report based in part on the survey responses received via the website.

16. The method of claim 15, further comprising the step of inviting each of the plurality of survey participants to participate, using the website, in the opinion leader survey.

17. The method of claim 16, wherein the step of inviting each of the plurality of survey participants includes one of a group consisting of:

sending an invitation e-mail to an e-mail address associated with the survey participant;

mailing an invitation to an address associated with the survey participant;

faxing an invitation to a facsimile number associated with the survey participant;

publishing an invitation in a publication; and

inviting the survey participant via telephone.

18. The method of claim 16, further comprising the step of selecting the plurality of survey participants from a plurality of potential survey participants.

19. The method of claim 16, further comprising the step of verifying information associated with a survey participant for at least a subset of the plurality of survey participants.

20. The method of claim 15, further comprising the step of verifying the information of the survey response.

21. The method of claim 15, wherein the at least one web page representing the opinion leader survey includes:

a web page for obtaining information about a survey participant; and

a web page for identifying one or more opinion leaders.

22. The method of claim 21, wherein the step of receiving the survey response from the survey participant via the website includes the steps of:

receiving information about the survey participant; and

receiving information identifying one or more opinion leaders.

23. The method of claim 15, further comprising the step of providing the at least one report to at least one report recipient.

24. The method of claim 23, wherein the step of providing the at least one report includes providing access to the at least one report via the website.

25. The method of claim 24, wherein the at least one report is retrieved in an electronic form from the website.

26. The method of claim 24, wherein the at least one report is displayed on at least one web page of the website.

27. The method of claim 15, wherein the at least one report is generated based in part on input received from a report recipient, the input representing at least one desired limitation on the survey response information used to generate the at least one report.

28. The method of claim 27, wherein the at least one desired limitation is one of a group consisting of:

a geographical region for opinion leaders;

a geographical region for survey participants;

a type of opinion leader;

a name; and

an institution.

29. The method of claim 15, wherein the at least one report includes one of a group consisting of:

a table of opinion leaders;

a table of survey participants;

a table of opinion leaders and survey participants;

a relationship graph of opinion leaders;

a relationship graph of survey participants;

a relationship graph of opinion leaders and survey participants;

a map of locations of a subset of opinion leaders;

a map of locations of a subset of survey participants; and

a map of locations of a subset of opinion leaders and a subset of survey participants.

30. The method of claim 15, wherein the survey participants and the identified opinion leaders include medical practitioners.

31. A method for providing survey response information, the method comprising the steps of:

generating at least one report based in part on survey responses received from a plurality of survey participants, each survey response including information identifying one or more opinion leaders from a perspective of the corresponding survey participant; and

providing the at least one report for display on at least one web page of a website.

32. The method of claim 31, wherein the step of providing the at least one report for display includes transmitting data representative of the at least one report to a web browser for display as a web page.

33. The method of claim 31, wherein the at least one report is generated based in part on input received from a report recipient, the input representing at least one desired limitation on the survey response information used to generate the at least one report.

34. The method of claim 33, wherein the at least one desired limitation is one of a group consisting of:

a geographical region for opinion leaders;

a geographical region for survey participants;

a type of opinion leader;

a name; and

an institution.

35. The method of claim 33, wherein the at least one report includes one of a group consisting of:

a table of opinion leaders;

a table of survey participants;

a table of opinion leaders and survey participants;

a relationship graph of opinion leaders;

a relationship graph of survey participants;

a relationship graph of opinion leaders and survey participants;

a map of locations of a subset of opinion leaders;

a map of locations of a subset of survey participants; and

a map of locations of a subset of opinion leaders and a subset of survey participants.

36. The method of claim 31, wherein the at least one report includes one of a group consisting of:

a table of opinion leaders;

a table of survey participants;

a table of opinion leaders and survey participants;

a relationship graph of opinion leaders;

a relationship graph of survey participants;

a relationship graph of opinion leaders and survey participants;

a map of locations of a subset of opinion leaders;

a map of locations of a subset of survey participants; and

a map of locations of a subset of opinion leaders and a subset of survey participants.

37. The method of claim 31, wherein the survey participants and the identified opinion leaders include medical practitioners.

38. A system for automated opinion leader surveying, the system comprising:

a database;

a data server operably connected to the database and being adapted to;

provide, to a plurality of survey participants, data for display as at least one web page, the at least one web page representing an opinion leader survey; and

receive, via the at least one displayed web page, a survey response from each of a subset of the survey participants, the survey response including information identifying one or more opinion leaders;

a response management module operably connected to the database and the data server and being adapted to store a representation of each survey response in the database; and

a report generation module operably connected to the database and being adapted to generate at least one report based in part on the stored representations of the survey responses.

39. The system of claim 38, wherein the data server is further adapted to provide, to each of the plurality of survey participants, an invitation to participate in the opinion leader survey.

40. The system of claim 39, wherein the invitation includes an e-mail invitation addressed to an e-mail address associated with the corresponding survey participant.

41. The system of claim 38, wherein the at least one web page includes at least one input field adapted to receive information about the survey participant.

42. The system of claim 38, wherein the at least one web page includes at least one input field adapted to receive information to identify at least one opinion leader.

43. The system of claim 38, wherein the survey response module is further adapted to, for each survey response, verify the information of the survey response.

44. The system of claim 38, wherein the data server is further adapted to provide data representative of at the at least one report to a report recipient for display as at least one web page.

45. The system of claim 44, wherein the at least one report includes one of a group consisting of:

a table of opinion leaders;

a table of survey participants;

a table of opinion leaders and survey participants;

a relationship graph of opinion leaders;

a relationship graph of survey participants;

a relationship graph of opinion leaders and survey participants;

a map of locations of a subset of opinion leaders;

a map of locations of a subset of survey participants; and

a map of locations of a subset of opinion leaders and a subset of survey participants.

46. The system of claim 38, wherein the report generation module is further adapted to generate the at least one report based in part on input received from a report recipient, the input representing at least one desired limitation on the survey response information used to generate the at least one report.

47. The system of claim 46, wherein the at least one desired limitation is one of a group consisting of:

a geographical region for opinion leaders;

a geographical region for survey participants;

a type of opinion leader;

a name; and

an institution.

48. The system of claim 46, wherein the input is received by the data server via a web page.

49. The system of claim 38, wherein the at least one report includes one of a group consisting of:

a table of opinion leaders;

a table of survey participants;

a table of opinion leaders and survey participants;

a relationship graph of opinion leaders;

a relationship graph of survey participants;

a relationship graph of opinion leaders and survey participants;

a map of locations of a subset of opinion leaders;

a map of locations of a subset of survey participants; and

a map of locations of a subset of opinion leaders and a subset of survey participants.

50. The system of claim 38, further comprising a survey generation module operably connected to the data server and being adapted to generate the at least one web page representative of the opinion leader survey.

51. The system of claim 38, wherein the survey participants and the identified opinion leaders include medical practitioners.

52. A system for automated opinion leader surveying using a network, the system comprising:

a report generation module being adapted to generate at least one report based in part on at least one survey responses to an opinion leader survey, the survey response including information identifying at least one opinion leader;

a data server operably connected to the report generation module and being adapted to provide, to at least one report recipient, data for display as at least one web page, the at least one web page representing the at least one report.

53. The system of claim 52, wherein the report generation module is further adapted to generate the at least one report based in part on input received from a report recipient, the input representing at least one desired limitation on the survey response information used to generate the at least one report.

54. The system of claim 53, wherein the at least one desired limitation is one of a group consisting of:

a geographical region for opinion leaders;

a geographical region for survey participants;

a type of opinion leader;

a name; and

an institution.

55. The system of claim 53, wherein the input is received by the data server via a web page.

56. The system of claim 52, wherein the at least one report includes one of a group consisting of:

a table of opinion leaders;

a table of survey participants;

a table of opinion leaders and survey participants;

a relationship graph of opinion leaders;

a relationship graph of survey participants;

a relationship graph of opinion leaders and survey participants;

a map of locations of a subset of opinion leaders;

a map of locations of a subset of survey participants; and

a map of locations of a subset of opinion leaders and a subset of survey participants.

57. The system of claim 52, wherein the survey participants and the identified opinion leaders include medical practitioners.

58. A computer readable medium, the computer readable medium comprising a set of instructions being adapted to manipulate a processor to:

provide a website for access by a plurality of survey participants via a network, the website including at least one web page representing an opinion leader survey;

receive a survey response from each of a subset of the survey participants via the at least one web page of the website, the survey response including information identifying one or more opinion leaders; and

generate at least one opinion leader report based in part on the survey responses received via the website.

59. The computer readable medium of claim 58, further comprising instructions to manipulate the processor to sending an e-mail invitation to each of the plurality of survey participants, the invitation e-mail inviting the survey participants to participate in the opinion leader survey using the website.

60. The computer readable medium of claim 58, further comprising instructions adapted to manipulate the processor to verify information associated with a survey participant for at least a subset of the plurality of survey participants.

61. The computer readable medium of claim 58, further comprising instructions adapted to manipulate the processor to verifying the information of the survey response.

62. The computer readable medium of claim 58, wherein the at least one web page representing the opinion leader survey includes:

a web page for obtaining information about a survey participant; and

a web page for identifying one or more opinion leaders.

63. The computer readable medium of claim 58, further comprising instructions adapted to manipulate the processor to provide the at least one report to at least one report recipient.

64. The computer readable medium of claim 63, wherein instructions for providing the at least one report include instructions adapted to manipulate the processor to provide access to the at least one report via the website.

65. The computer readable medium of claim 64, wherein the at least one report is displayed on at least one web page of the website.

66. The computer readable medium of claim 58, wherein the at least one report is generated based in part on input received from a report recipient, the input representing at least one desired limitation on the survey response information used to generate the at least one report.

67. The computer readable medium of claim 66, wherein the at least one desired limitation is one of a group consisting of:

a geographical region for opinion leaders;

a geographical region for survey participants;

a type of opinion leader;

a name; and

an institution.

68. The computer readable medium of claim 58, wherein the at least one report includes one of a group consisting of:

a table of opinion leaders;

a table of survey participants;

a table of opinion leaders and survey participants;

a relationship graph of opinion leaders;

a relationship graph of survey participants;

a relationship graph of opinion leaders and survey participants;

a map of locations of a subset of opinion leaders;

a map of locations of a subset of survey participants; and

a map of locations of a subset of opinion leaders and a subset of survey participants.

69. The computer readable medium of claim 58, wherein the survey participants and the identified opinion leaders include medical practitioners.

70. The computer readable medium of claim 69, wherein the website includes a webpage for displaying information regarding one or more pharmaceuticals.

71. A computer readable medium, the computer readable medium comprising a set of instructions being adapted to manipulate a processor to:

generate at least one report based in part on survey responses received from a plurality of survey participants of an opinion leader survey, each survey response including information identifying one or more opinion leaders from a perspective of the corresponding survey participant; and

provide the at least one report for display on at least one web page of a website.

72. The computer readable medium of claim 71, wherein the instructions for providing the at least one report for display include instructions adapted to manipulate the processor to transmit data representative of the at least one report to a web browser for display as a web page.

73. The computer readable medium of claim 71, wherein the at least one report is generated based in part on input received from a report recipient, the input representing at least one desired limitation on the survey response information used to generate the at least one report.

74. The computer readable medium of claim 73, wherein the at least one desired limitation is one of a group consisting of:

a geographical region for opinion leaders;

a geographical region for survey participants;

a type of opinion leader;

a name; and

an institution.

75. The computer readable medium of claim 73, wherein the at least one report includes one of a group consisting of:

a table of opinion leaders;

a table of survey participants;

a table of opinion leaders and survey participants;

a relationship graph of opinion leaders;

a relationship graph of survey participants;

a relationship graph of opinion leaders and survey participants;

a map of locations of a subset of opinion leaders;

a map of locations of a subset of survey participants; and

a map of locations of a subset of opinion leaders and a subset of survey participants.

76. The computer readable medium of claim 71, wherein the at least one report includes one of a group consisting of:

a table of opinion leaders;

a table of survey participants;

a table of opinion leaders and survey participants;

a relationship graph of opinion leaders;

a relationship graph of survey participants;

a relationship graph of opinion leaders and survey participants;

a map of locations of a subset of opinion leaders;

a map of locations of a subset of survey participants; and

a map of locations of a subset of opinion leaders and a subset of survey participants.

77. The computer readable medium of claim 71, wherein the survey participants and the identified opinion leaders include medical practitioners.