Targeted information content delivery using a combination of environmental and demographic information

• US 20040073482A1
• Filed: 10/15/2002
• Published: 04/15/2004
• Est. Priority Date: 10/15/2002
• Status: Abandoned Application

• Current Assignee: DTN, LLC (TBG AG)
• Original Assignee: DTN, LLC (TBG AG)
• Inventors: Peterson, Matthew C., Kelly, Terence F., Kelly, Christopher W., Wiggins, Randall T.
• Application Number:
  US10/270,847
• Publication Number:
  US 20040073482A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system and method for targeting the delivery of information content to selected potential recipients thereof using a combination of environmental and demographic information related to such potential recipients. Environmental information used may include weather information, such as weather forecast information obtained from weather forecast models. Demographic information includes locations of interest, lifestyle, and other demographic information for potential recipients. Based on a combination of such environmental and demographic information, selected information content, such as advertising information, is targeted for delivery to selected ones of the potential recipients to whom such content is likely to be most valuable. Content may be delivered to the recipient in any manner, including via an e-mail or Internet web page.

Claims

1. A method for targeting the delivery of selected information content to selected content recipients, comprising:

(a) providing a collection of potential content recipients including demographic information for the potential content recipients, wherein the demographic information includes at least location of interest information for the potential content recipients;

(b) providing environmental information for at least some of the locations of interest; and

(c) selecting a subset of the potential content recipients for the delivery of selected information content thereto based on a combination of at least some of the demographic information and environmental information for the locations of interest.

2. The method of claim 1 wherein the demographic information includes information selected from the group of demographic information consisting of sex, age, income, profession, family status, product ownership, and home ownership of the potential content recipients.

3. The method of claim 1 wherein the demographic information includes activity of interest information for the potential content recipients.

4. The method of claim 1 wherein providing a collection of potential content recipients includes receiving demographic information from potential content recipients and storing the demographic information in a database.

5. The method of claim 1 wherein the environmental information includes weather information.

6. The method of claim 4 wherein the weather information includes forecast weather information.

7. The method of claim 6 wherein providing environmental information includes providing forecast weather information from a computer model of forecast weather conditions.

8. The method of claim 1 wherein selecting a subset of the potential content recipients is performed automatically in a computer system.

9. The method of claim 1 comprising additionally delivering selected information content to the selected subset of potential content recipients.

10. The method of claim 9 wherein the selected information content is selected advertisement information.

11. The method of claim 9 wherein the selected information content is delivered via e-mail to the selected subset of potential content recipients.

12. The method of claim 9 wherein the selected information content is delivered to an Internet web page assigned to each of the selected subset of potential content recipients.

13. A method for targeting the delivery of information content to selected content recipients, comprising:

(a) retrieving a first set of attribute information for a potential content recipient from a first database, wherein the first attribute information includes demographic information for the potential content recipient including at least location of interest information for the potential content recipient;

(b) retrieving a second set of attribute information for the potential content recipient, wherein the second attribute information includes environmental information for the location of interest; and

(c) designating the potential content recipient as a target for the delivery of selected information content if the combination of the first and second attribute information satisfy selected criteria.

14. The method of claim 13 wherein the demographic information includes information selected from the group of information consisting of sex, age, income, profession, family status, product ownership, and home ownership of the potential content recipient.

15. The method of claim 13 wherein the demographic information includes activity of interest information for the potential content recipient.

16. The method of claim 13 wherein the environmental information includes weather information.

17. The method of claim 16 wherein the weather information includes forecast weather information.

18. The method of claim 17 wherein retrieving environmental information includes retrieving forecast weather information for the location of interest from a database of modeled forecast weather conditions.

19. The method of claim 13 wherein designating the potential content recipient as a target for the delivery of selected information content is performed automatically in a computer system.

20. The method of claim 13 comprising additionally delivering the selected information content to the designated potential content recipient.

21. The method of claim 20 wherein the selected information content includes selected advertisement information.

22. The method of claim 20 wherein the selected information content is delivered to an Internet web page assigned to the designated potential content recipient.

23. A method for targeting the delivery of selected advertisement information to selected recipients, comprising:

(a) providing a collection of potential advertisement information recipients including demographic information for the potential advertisement information recipients, wherein the demographic information includes location of interest information for the potential advertisement information recipients;

(b) providing forecast weather information for at least some of the locations of interest; and

(c) selecting a subset of the potential advertisement information recipients for the delivery of selected advertisement information thereto based on the forecast weather information for the locations of interest.

24. The method of claim 23 wherein the demographic information includes information selected from the group of information consisting of sex, age, income, profession, family status, product ownership, and home ownership of the potential advertisement information recipients, and wherein selecting a subset of the potential advertisement information recipients includes selecting a subset of the potential advertisement information recipients for the delivery of advertisement information thereto based on a combination of the forecast weather information for the locations of interest and other demographic information for the potential advertisement information recipients.

25. The method of claim 23 wherein the demographic information includes activity of interest information for the potential advertisement information recipients, and wherein selecting a subset of the potential advertisement information recipients includes selecting a subset of the potential advertisement information recipients for the delivery of advertisement information thereto based on a combination of the forecast weather information for the locations of interest and activity of interest information for the potential advertisement information recipients.

26. The method of claim 23 wherein providing a collection of potential advertisement information recipients includes receiving demographic information from potential advertisement information recipients and storing the demographic information in a database.

27. The method of claim 26 wherein receiving demographic information from potential advertisement information recipients includes providing a user interface to potential advertisement information recipients over the Internet thereby to obtain demographic information from the potential advertisement information recipients.

28. The method of claim 23 wherein providing forecast weather information for the locations of interest includes providing forecast weather information from a computer model of forecast weather conditions.

29. The method of claim 23 wherein selecting a subset of the potential advertisement information recipients is performed automatically in a computer system.

30. The method of claim 23 comprising additionally delivering selected advertisement information to the selected subset of potential advertisement information recipients.

31. The method of claim 30 wherein the selected advertisement information is delivered via e-mail to the selected subset of potential advertisement information recipients.

32. The method of claim 30 wherein the selected advertisement information is delivered to an Internet web page assigned to each of the selected subset of potential advertisement information recipients.

33. The method of claim 30 comprising additionally delivering a personalized weather forecast report in combination with the selected advertisement information to each of the selected subset of potential advertisement information recipients, wherein the personalized weather forecast report is based on the location of interest information for the selected subset of the potential advertisement information recipients and the forecast weather information for the locations of interest.

34. A system for targeting the delivery of selected information content to selected content recipients, comprising:

(a) a first database of potential content recipients including stored demographic information for the potential content recipients, wherein the demographic information includes at least location of interest information for the potential content recipients;

(b) a second database of stored environmental information for at least some of the locations of interest; and

(c) a computer system coupled to the first database and to the second database and adapted to retrieve information therefrom and including a content delivery decision module adapted to select a subset of potential content recipients for the delivery of selected information content thereto based on a combination of at least some of the demographic information retrieved from the first database and environmental information retrieved from the second database.

35. The system of claim 34 wherein the demographic information stored in the first database includes stored information selected from the group of information consisting of sex, age, income, profession, family status, product ownership, and home ownership of the potential content recipients.

36. The system of claim 34 wherein the demographic information stored in the first database includes stored activity of interest information for the potential content recipients.

37. The system of claim 34 comprising additionally a user interface generator adapted to generate a user interface for receiving demographic information to be stored in the first database from the potential content recipients.

38. The system of claim 34 wherein the environmental information stored in the second database includes weather information.

39. The system of claim 38 wherein the weather information stored in the second database includes forecast weather information.

40. The system of claim 39 comprising additionally a weather forecasting model adapted to generate the forecast weather information stored in the second database.

41. The system of claim 34 comprising additionally an information content database and wherein the computer system is coupled to the information content database and includes a content delivery module adapted to retrieve selected information content from the information content database and to deliver the retrieved selected information content to the selected subset of potential content recipients.

42. The system of claim 41 wherein the information content stored in the information content database is advertisement information.