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Method for an on-line promotion server

  • US 20040073485A1
  • Filed: 04/10/2002
  • Published: 04/15/2004
  • Est. Priority Date: 07/25/2000
  • Status: Abandoned Application
First Claim
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1. A method for a central server for providing a promotion to a plurality of application servers comprises:

  • receiving from a user at a client system a promotion identifier for the promotion;

    receiving a specification of an offer type for the promotion from the user;

    receiving a promotion targeting specification for the promotion from the user;

    receiving a specification of a method for delivering the promotion to the plurality of application servers;

    forming a specification for the promotion in response to the promotion identifier, the offer type, the promotion targeting specification, and the method for delivering the promotion;

    storing the specification in a tangible memory; and

    transmitting the promotion to the plurality of application servers.

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