Method for an on-line promotion server
First Claim
1. A method for a central server for providing a promotion to a plurality of application servers comprises:
- receiving from a user at a client system a promotion identifier for the promotion;
receiving a specification of an offer type for the promotion from the user;
receiving a promotion targeting specification for the promotion from the user;
receiving a specification of a method for delivering the promotion to the plurality of application servers;
forming a specification for the promotion in response to the promotion identifier, the offer type, the promotion targeting specification, and the method for delivering the promotion;
storing the specification in a tangible memory; and
transmitting the promotion to the plurality of application servers.
1 Assignment
0 Petitions
Accused Products
Abstract
A method for a central server for providing a promotion to a plurality of application servers includes receiving from a user at a client system a promotion identifier for the promotion, receiving a specification of an offer type for the promotion from the user, receiving a promotion targeting specification for the promotion from the user, receiving a specification of a method for delivering the promotion to the plurality of application servers, forming a specification for the promotion in response to the promotion identifier, the offer type, the promotion targeting specification, and the method for delivering the promotion, storing the specification in a tangible memory, and transmitting the promotion to the plurality of application servers.
108 Citations
20 Claims
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1. A method for a central server for providing a promotion to a plurality of application servers comprises:
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receiving from a user at a client system a promotion identifier for the promotion;
receiving a specification of an offer type for the promotion from the user;
receiving a promotion targeting specification for the promotion from the user;
receiving a specification of a method for delivering the promotion to the plurality of application servers;
forming a specification for the promotion in response to the promotion identifier, the offer type, the promotion targeting specification, and the method for delivering the promotion;
storing the specification in a tangible memory; and
transmitting the promotion to the plurality of application servers. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for a client system including a display for defining a promotion for distribution to a plurality of application servers comprises:
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displaying a plurality of web pages on the display, the plurality of web pages specified by a central server;
receiving setup data for the promotion from the user in response to a first prompt on the plurality of web pages on the display;
receiving a specification of an offer for the promotion from the user in response to a second prompt on the plurality of web pages on the display;
receiving a targeting specification for the promotion from the user in response to a third prompt on the plurality of web pages on the display; and
transmitting the setup data, the offer, and the targeting specification to the central server;
wherein the central server forms a specification for the promotion in response to the promotion identifier, the offer, and the targeting specification; and
wherein the central server transmits the specification for the promotion to the plurality of application servers. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method for a central server for distributing promotions to a plurality of application servers comprises:
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providing a plurality of web pages for display to a client system;
receiving promotion setup data from the client system, the promotion setup data provided by a promoter in response to a first prompt on the plurality of web pages;
receiving a specification of an offer from the client system, the specification of the offer provided by the promoter in response to a second prompt on the plurality of web pages;
receiving a specification of a targeting method for the promotion from the client system, the specification of the targeting method provided by the promoter in response to a third prompt on the plurality of web pages;
receiving a specification of a method for delivering the promotion from the client system, the specification of the method for delivering the promotion provided by the promoter in response to a fourth prompt on the plurality of web pages;
forming a specification for the promotion in response to the promotion setup data, the specification of the offer, the specification of the targeting method, and the specification of the method for delivering the promotion;
storing the specification for the promotion in a database; and
distributing the specification for the promotion to the plurality of application servers. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification